• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.409-422
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• 2014

This paper examined the influence of employees' social regard toward the customers, such as, overall service quality, service satisfaction, and service loyalty. The paper proves that the high contact beauty services and the low contact fast-food services have different customer satisfaction level depending on the employees' social regards. A survey study was conducted to collect the data with the actual service purchasers at domestic beauty services and fast-food services. Analysis of structural equation modeling with Amos 18.0 was performed to test the research hypothesis. The results of the study are as follows: First, social regard has positive influences on service quality, service satisfaction, and service loyalty. Second, Social regard has more effect on service satisfaction in a high contact beauty services than in a low contact fast-food services. This paper contribute to identify the effects of employees' social regard on service satisfaction, by comparing the effects on service satisfaction between high and low contact services.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2012.03a
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• pp.72-72
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• 2012

본 연구에서는 친환경 리싸이클 섬유산업의 활성화를 위해 대학생들의 리싸이클 폴리에스터 섬유에 대한 인식도를 분석해 보고자 하였다. 측정 문항은 섬유전문가 3인의 검토를 거쳐 타당성을 확보하였으며, 조사는 질문지법으로 2011년 9월 1일부터 9월 10일까지 대전 거주 대학생을 대상으로 진행하였으며, 회수된 설문지 196부를 자료 분석에 이용하였고, SPSS 19 통계 패키지를 이용하여 자료를 통계분석하였다. 연구 결과는 다음과 같다. 1. 친환경적 의생활 실태 조사를 실시한 결과, 리싸이클 PET섬유에 대해 들어본 적이 있는 사람은 조사대상자의 27.6%로 나타났고, 그 정보원으로는 인터넷을 가장 많이 이용하는 것으로 나타났다. 2. 섬유소재별 친환경성에 대한 인식도를 조사한 결과, 대학생들은 리싸이클 PET섬유가 천연섬유보다 덜 친환경적이나, 인조섬유보다는 더 친환경적이라고 인식하는 것으로 나타났다. 3. 리싸이클 PET섬유에 대한 인식도를 요인분석한 결과, <친환경성 요인>, <촉감 요인>, <내구성 요인>, <기능성 요인>, <공정 요인>, <글로벌 경쟁력 요인>및 <부가가치성 요인> 등 7개의 요인이 도출되었는데 이는 대학생들은 리싸이클 PET섬유에 대해 친환경성, 촉감, 내구성, 기능성, 공정, 글로벌경쟁력, 부가가치성순으로 중요하게 인식하는 것으로 해석된다.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.382-399
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• 2017

The purpose of this study is to identify the structural relationship between service experience, corporate image, service trust, affective commitment and service loyalty in leisure service environment, and explain the causal role of corporate image, service trust and affective commitment. To this end, hypothesis was verified by structural equation model analysis using SPSS 23.0 and AMOS 20.0 statistical package. The result of the study as follows: First, service experience influenced corporate image and service trust but not affective commitment. Second, corporate image influenced service trust and service loyalty but not affective commitment. Third, service trust influenced affective commitment and service loyalty, Finally, affective commitment affected service loyalty. Therefore, service providers should raise corporate image and build the service loyalty by following the user to experience excellent service in a cognitive and affective aspects. Also, by motivating the customer to have affective commitment to the service trust, You need to plan and implement a marketing strategy that can increase loyalty.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.278-286
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• 2013

The main purpose of this study is to examine the effect of patient-centered communication of doctor(facilitating factor, inhibition factor) on patient participation(behavioral participation, emotional participation, informational participation). Concretely, it is confirmed where there are effects of patient-centered communication of doctor to patient participation and whether there are moderating effects of trust between patient-centered communication of doctor and patient participation. In domestic general hospital, 301 samples were for this analysis collected and tested by factor analysis and moderating regression analysis. As a result of this study is as followings. First, it is confirmed that communication facilitating factor have influences on patient participation positively and communication inhibition factor have no influences on patient participation. Second, there are moderating effects of trust between facilitating factor and emotional participation, between facilitating factor and informational participation. Especially, in higher level group of trust, it is confirmed that facilitating factor more influence on emotional participation and informational participation. On the basis of these study results, I suggested theoretical and practical implication for the patient-centered communication and successful medical service.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.450-458
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• 2013

This study aims to suggest implications on hotel HR management through the research on the influence relation with voluntary behaviors that increase the effectiveness of work functions and also hotel employee' perceived followership contributing to achievement of hotel's goals. As study methods to achieve the study objective suggested above, we aim to conduct literature research and empirical study. The data are analyzed by such frequency analysis, validity analysis, reliability analysis, correlation analysis, confirmatory factor analysis, covariance structure analysis. The SPSS 10.1 and AMOS 4.0 for Windows program was used to investigate material. The major finding can be summarized as follow: The analysis on relationship between followership and revealed that 'critical thinking' and 'enthusiasm' dimensions of but 'active participation' dimension of followership has not affected service orientation. The expected effects through this study are like below. First, it is expected that the theory about followership will be extended by verifying the causal relation between followership and internal mental state. Second, it is also expected to be able to suggest alternatives for qualitative improvement of service and emphasis of the importance of hotel employee'.

• Journal of Korea Port Economic Association
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• v.29 no.4
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• pp.223-246
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• 2013

The purpose of our study is to investigate the relationships among business performance, information technology capacity, partnering, and strategy orientation within China's manufacturing industry. Based on theoretical observations and precedent studies, we forward a hypothesis and conduct an empirical analysis through a structural equation model using AMOS statistical package. Our questionnaire survey targets senior managers of domestic Chinese manufacturing companies. The results of our study are as follows: First, strategy orientation has a significant positive effect on information technology capacity and partnering. Second, information technology capacity has a significant positive effect on business performance of Chinese manufacturers. Third, partnering has a significant positive effect on the business performance of Chinese manufacturers. Our results imply that information technology capacity, partnering, and strategy orientation are critical factors in determining successful business performance of Chinese manufacturing companies when they employ third party logistics.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.201-210
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• 2013

The purpose of this study is to verify the effects on all factors from the research design by pastors. Research model is based on the theory of planned behavior. To this end, data were collected from 214 pastors and they were analyzed. In order to derived the results of a study, we used the statistical processing technique SPSS, to perform verification of factor analysis and reliability of each variable, AMOS analysis was performed for hypothesis testing. The results are as follows. First, this study demonstrated that there is a positive relationship between subjective norms and intention, perceived behavior control and intention of retirement preparing. Second, this study demonstrated that there is a positive relationship between intention and behavior, perceived behavior control and behavior of retirement preparing. Third, intention had a partial mediation effect between perceived behavior control and behavior of retirement preparing. As a result of this research, comprehensive implications were suggested for improving of retirement preparing by pastor.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.409-419
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• 2013

The purpose of this study was to figure out the structural relations between service quality perceived by golf driving range customers, service value, customer satisfaction, and repurchase behavior. For the subject of this study, we selected 374 persons among customers who used 8 golf driving ranges located at 'P' Metropolitan city, 'U' Metropolitan city, or 'C' city in 'K' do through the Convenient Sampling Method. The results were as follows: First, the golf driving range's service quality has a positive effect on the service value. Second, the golf driving range's service quality has a positive effect on the customer satisfaction. Third, the service value has a positive effect on the customer satisfaction. Fourth, the service value has a positive effect on the repurchase behavior. Finally, the customer satisfaction has a positive effect on the repurchase behavior.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.233-246
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• 2010

This study investigates the effects of occupational asthma and rhinitis on job performance in order to maintain the health of bakery workers and to increase manufacturing productivity. Hotel bakery workers, small bakery businesses, bakery franchises and bakeries in large discount stores, located in Seoul, Kyungki and Incheon were sampled for the study over the period of December 1 to 15, 2008. A total of 245 samples were used for the final analysis. To verify the hypothesis established for the study, we conducted frequency analysis, factorial analysis, reliability analysis, correlation analysis and regression analysis using SPSS 12.0, a statistical package, to derive a conclusion. As a result of this study, it turned out that occupational asthma and rhinitis in bakery workers does affect job performance as well as motivating the intention to quit job. It is recommended that in order to increase the job performance of bakery workers and reduce their desire to quit job, their work environment should be improved and that training about occupational asthma and rhinitis should be provided for the prevention and reduction of disease.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.139-152
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• 2009

This Study is an analysis on the effects of relational factors(shared transformational leadership) among leadership, employees' job satisfaction and customer orientation. To accomplish this, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 322 F&B employees of five-star hotel in Seoul. The collected data has been analyzed by SPSS 14.0. and results were as follows. First, transformational leadership(charisma, individual consideration, intellectual stimuli) would affect job satisfaction, It was found that charisma had a positively significant effect on job satisfaction alone while individual consideration and intellectual stimuli had a positively significant effect on job satisfaction. Second, job satisfaction would affect customer orientation, It was found to have a positively significant effect on the relations with customer orientation. Based on the results of this study, suggestions about hotel managers' transformational leadership, employees' job satisfaction and customer orientation were made.