An Empirical Study on the Use of 3LPS by Chinese Manufacturers: Business Performance, Information Technology Capacity, Partnering, and Strategy Orientation

중국 제조기업의 제3자 물류 활용에 따른 전략적 지향성이 정보역량, 파트너십, 사업성과에 미치는 영향 연구

  • 김창봉 (중앙대학교 경영학부) ;
  • 구양혜 (중앙대학교 대학원 무역물류학과)
  • Received : 2013.11.11
  • Accepted : 2013.12.28
  • Published : 2013.12.31

Abstract

The purpose of our study is to investigate the relationships among business performance, information technology capacity, partnering, and strategy orientation within China's manufacturing industry. Based on theoretical observations and precedent studies, we forward a hypothesis and conduct an empirical analysis through a structural equation model using AMOS statistical package. Our questionnaire survey targets senior managers of domestic Chinese manufacturing companies. The results of our study are as follows: First, strategy orientation has a significant positive effect on information technology capacity and partnering. Second, information technology capacity has a significant positive effect on business performance of Chinese manufacturers. Third, partnering has a significant positive effect on the business performance of Chinese manufacturers. Our results imply that information technology capacity, partnering, and strategy orientation are critical factors in determining successful business performance of Chinese manufacturing companies when they employ third party logistics.

최근 국제무역 환경은 글로벌 제조업 중심으로 경쟁이 치열해지면서 기업들은 핵심역량을 강화하기 위해 비핵심 부분을 아웃소싱하여 경쟁우위 확보를 위한 노력을 하고 있다. 중국 제3자 물류는 아직 초보단계로 실증연구가 미흡하다. 본 연구에서는 중국 제조기업의 제3자 물류 활용 요인을 도출하여 사업성과에 미치는 영향을 검증하였다. 이를 위해 이론적 고찰 및 선행연구를 바탕으로 가설을 설정하고 구조방정식 모형을 통한 실증 분석을 실시하였다. 본 연구를 수행하기 위해서 중국에서 활동하고 있는 제조기업들을 중심으로 각 기업의 담당자들과의 설문조사를 실시하였으며, 분석에는 AMOS 통계패키지를 사용하였다. 연구결과는 다음과 같다. 첫째, 기업의 전략적 지향성은 제3자 물류 기업의 정보역량과 파트너십에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 둘째, 제3자 물류 기업의 정보역량은 기업의 사업성과에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 셋째, 파트너십은 기업의 사업성과에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 마지막으로 본 연구의 결과를 바탕으로 한 연구의 의의, 한계점 및 추후 연구에 대한 제언을 논의하였다.

Keywords

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