• Journal of Digital Convergence
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• v.16 no.11
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• pp.441-446
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• 2018

The purpose of this study is to investigate the digital media strategies for small business branding. To understand the effective strategies for promoting small business through digital content marketing, we conducted in-depth interview with small business managers. The results of in-depth interview revealed that it is critical for small businesses to start creating and including video marketing as part of their entire content strategy. Especially, small business managers considered that video that provides rich media content can boost consumer engagement and increase the time spent on a branded contents. From a managerial perspective, this study provides guide on what small businesses should consider when developing and implementing digital strategies. For future research, this study provides the guide to investigate the effects of digital contents on the brand equity of small business.

• Proceedings of the Korea Contents Association Conference
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• 2003.11a
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• pp.72-78
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• 2003

In this paper, survey of technical methods for protecting intellectual properties and proposal of art works plagiarism detection are accomplished. For this, in this paper, a survey of technical methods for inspecting of program source code plagiarism, analysis of natural languages plagiarism types and existing inspection methods are accomplished Also, author verification system and plagiarism detection about ancient literatures or art works is proposed because of ancient literatures or art work are important in the aspect of cultural properties control, protecting of author's intellectual property and owner's property estimation.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.129-130
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• 2013

오늘날 음악축제는 시장규모가 점점 커져가는 추세를 보이고 있으며, 다양한 장르의 축제가 계속적으로 생겨나고 있다. 이를 위해 시장형성이나 경쟁력 강화를 위한 방안의 일환으로 방문자개발을 위한 연구가 요구된다. 첫째 선행연구에서 제시한 품질평가 모형을 중심으로 음악축제의 핵심속성으로 관람객의 관람가치, 축제 매력성의 2가지 요인을 추가적으로 도출하여 반영하였다. 둘?, 몰입 후 행동에 대한 태도변화를 검증하기 위하여 몰입도 뿐만 아니라 몰입과정의 태도에 대한 관련상품 구매의도를 변수로 정의하였다. 본 연구를 위하여 음악축제 경험자 205명을 대상으로 실증분석을 실시하였다. 본 결과를 통해 공연기획사가 성공적으로 공연을 기획하기 위한 전략을 제시할 수 있다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.289-290
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• 2016

의료관광은 전 세계적으로 고부가가치 산업으로 각광 받고 있으며, 우리나라 지자체들도 의료관광 활성화를 위해 치열한 경쟁을 벌이고 있다. 이에 본 연구는 안동시 의료관광 활성화에 중요한 평가항목 요인들의 구성요소들의 우선순위를 도출하는데 그 목적이 있다. 분석결과 상위계층에서는 인프라, 중위계층에서는 의료서비스에 대한 신뢰성이 가장 중요한 요인으로 도출되었다.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.68-77
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• 2010

In this paper, we propose a new log buffer management scheme considering the accessibility of the data. Our proposed scheme evaluates the worth of the merge of log blocks. It conducts the merge operations between infrequently updated data and the data blocks and postpones as much as possible the merge operations between frequently updated data and the data blocks. As a result, the proposed method prevents the unnecessary merge operations, reduces the number of the erase operations, and improves the utilization of the flash memory storage. In order to show the superiority of the proposed scheme, we compare it with BAST and FAST. It is shown through performance evaluation that the proposed method achieves about 25% and 65% performance improvements over BAST and FAST on average in terms of the number of the erase operations.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.763-767
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• 2008

This paper investigates a selected criteria of cost elements in prior researches on value of package tour products, satisfaction of the tourist and cost elements of package tour products. In theoretical point of view, this paper shows the relationship between the value of the package tour products and satisfaction of the tourist. In this paper, the selected criteria of cost elements in package tour products for evaluating the satisfaction of the tourist are also analyzed. This research shows travel agencies' focus on the plan and products and consumers' needs. Also this can be used for development of package tour products which meet the consumers' needs as package tour product suppliers. Meanwhile, other purpose of this research is to help investigate evaluation indicators of package tour products for tourists and travel agencies based on cost elements.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.945-956
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• 2013

The character industry is a high value-added industry, and is one of the strategic industries to be fostered. However, the character industry is struggling due to the lack of national consensus on the importance and value of the character industry. Therefore, in order to resolve this issue, the study used the character Input-Output Table of year 2009 of korea to analyze how much the character industry(Toys and games, Models and decorations) contributes to the national economy by measuring economic spreading effects of character industry on national economy. The results shows that character industry shows that production inducement coefficient is column 1.602, row 1.007, index of the sensitivity of dispersion is 0.543, Index of the power of dispersion is 0.864, value-added coefficient is 0.620, income inducement coefficient is 0.334, tax inducement coefficient is 0.066, employment inducement coefficient is 0.008.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.448-456
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• 2012

This study is to explore what kinds of leisure we really need in our competitive speed society and what the true leisure should be like. The present researcher analyzed the concept of serious casual leisure and its implications on our social values. The conclusions of this study are as follows: First, we might have made a mistake paying too much attention to serious leisure while ignoring the value of casual leisure, because serious leisure has been thought to produce positive effects on self-development and social integration. It is important to note that casual leisure could not only satisfy human's need for balance in life and also contribute to her/his physical and psychological wellbeing. Second, In order to correct an error of sticking to the dichotomy of serious casual leisure, the concept of fast slow leisure, which defines leisure based on the way of its presentation, was also discussed. Third, the way of life which we considered unproductive should be reconsidered as it has a meaning in itself.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.57-58
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• 2018

자본주의가 인류사회의 행복과 공동번영에 기여하는 경제체제로서 역할을 다하려면, 자본주의 역시 시대의 변화에 맞추어 진화해야 한다. 본 논문에서는 새 시대에 걸 맞는 자본주의의 대안을 논의하고자, 저자 이재윤이 창시한 깨달음경영학(MOSEE; Management Of allSelves' Enlightenment and Empowerment)의 새로운 과학적 학문연구를 통해 새로운 실현성 영역을 추구하는 동시에, 깨달음경영의 새로운 5차원 요소인 영적 자원 및 자산(SRA: Spirit Resource and Asset)과 본질적으로 무(無)에서 유(有)를 창조하는 창조경영(MOC: Management Of Creation)에 대한 연구 및 인간의식 성장 방법론에 대하여 발표 하고자 한다. 따라서 깨달음경영학(MOSEE)에 관한 고유한 철학, 고유한 탐구 영역, 이론, 방법, 기법, 도구, 운영 원리 및 활용 분야 등을 체계적으로 설명하는 것이 목적이다. 이로써 현대의 주요한 여러 경영철학들 예컨대 CSV(마이클 포터) SI(개리 함멜) 복잡계 철학 미덕(美德)경영 등의 내재된 구조적 제약들을 분석 평가하고 한계를 극복하는 방안들을 제시함으로써 이들을 5차원의 깨달음경영학(MOSEE)의 의식(영성)경영철학으로써 통섭을 고찰하고 21세기 우주 인류 신문명 창달을 위한 5차원의 깨달음경영 혁명을 성취하고자 한다. 즉 2040년 전에 지구 인류의 고도 영성 초 과학기술 문명을 넘어서 우주 인류의 초 영성 초 과학기술 문명 창달을 선도하는 학문연구 교육 인류 사회활동을 지속적으로 해갈 것이다. 위와 같이 21세기 우주 인류의 영원한 평화 자유 지속적 번영을 이루고자 한다. 본 연구는 통섭 고찰 제1회로 마이클 포토의 공유가치(CSV: Creating Shared Value)의 통섭을 고찰한다.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.3
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• pp.129-144
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• 2013

Recognizing a limits on quantitative evaluation of cultural contents' and for its betterment, study aims developing a qualitative evaluation model. For this study, Reception Theory, Semiotics and Psychology were derived for epistemological dimension to contemplate culture contents' essential attribute. To be concrete, cultural contents was examined as experiential products, emotional products, rememberable products and texts. Also, codes of fun, emotion and culture were discussed as intrinsic attributes for cultural contents and how those attributes were expressed or composed in cultural contents was discussed as well. Evaluation items were extracted based on final discussion at the epistemic level, set up the final evaluation model by taking experts' advices on each items. With all those outcomes, qualitative evaluation model for cultural contents was developed. For the importance of each index in the model, priority was granted by weighting on each index. Lastly, evaluation scale was developed for each index. The culture contents' evaluation model developed in study is meaningful not only in drawing qualitative evaluation items of video(image) contents and developing the index and model for the first time, but also its possibility of wide use for other genres.