• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.139-140
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• 2015

고객의 잠재적 가치를 포착하는 것은 특별히 새로운 제품이나 서비스 또는 새로운 비즈니스를 시작하는 서비스 디자이너에게 매우 중요한 작업이다. 가치 포착은 고객 간, 컨텐스트 간 그리고 다른 시간환경 속에서 차별화를 추구하며 심사숙고하는 서비스 디자이너에게 새로운 컨셉 접근방법을 제시한다. 서비스디자인을 위한 차별화 컨셉 프레임은 사용의 해석적 분석을 가이드하는 관점과 렌즈를 제공하여 고객 행동 가치를 유형화하고, 그러한 결과는 복합적인 서비스디자인의 가치를 향상시킨다.

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.39-50
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• 2017

As a comparative study on the value of design concept between service provider (Developer) and service receiver (Customer) group, the aims of this study was to present a service model focused on Continuous positive airway pressure (CPAP) based on U-health care and user environment. Double Diamond-based methods led to a case study that conducted jointly by the department of otolaryngology in U hospital, Ulsan. By targeted on Sleep Apnea patients from the stage of diagnosis to CPAP treatment, variety of meaningful experiences have been extracted and classified into several types of customers. In the final analysis of the 13 service scenario models, Kano Satisfaction and Potential Customer Satisfaction Improvement Index (PCSI) were conducted with the customers, yet Score Model and Concept Position were evaluated by the service provider groups who engaged in development services. The results of this study showed that 7 items in the total of 12 items reached a consensus of viewpoint on value between service receiver and service provider, which the attributes of the service model are based on user environment. Whereas the other 5 items showed the divergent viewpoint on value which included the attributes of U-healthcare service model.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.140-151
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• 2015

This study apply concept mapping to realize of client participation and self-determination in social welfare program for the mental disorders. They are relatively easily marginalized in decision-making process of their program. But realization of client participation and self-determination is directly connected with effect of service. For this reason, we confirmed the applicability of concept mapping in program planning that support client participation. Case of this study is social welfare program of B community psychiatric rehabilitation center located in the A city. This program is community interchange service for the mental disorders. Interchange type is to have a food with the mental disorder and the solitary elderly. We took advantage of the concept mapping to derive the outcomes that are expecting the mental disorders and mental health social workers. Concept mapping was proceeding in six steps; preparation stage ${\rightarrow}$ idea collection stage ${\rightarrow}$ structuralization stage ${\rightarrow}$ analysis stage ${\rightarrow}$ interpretation stage ${\rightarrow}$ application stage. Participants were a total of 25 people including the mental disorders and community psychiatric rehabilitation center employees. The participants produced 42 statements. Sorting results, the mental disorders produced 6 clusters; community psychiatric rehabilitation center employees produced 3 clusters. The mental disorders classified better detail than community psychiatric rehabilitation center employees. Two group were found gap of expected outcomes each other, went narrowed it. They agreed 3 expected outcomes finally. We identified empirically the usefulness of concept mapping to realize self-determination and program participation.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.20-21
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• 2000

일부 소프트웨어들의 상품 가치의 판단은 과거 기능위주에서 사용자 중심의 디자인적 요소들 만족여부에 결정되어지고 있다. 그러나 많은 소프트웨어가 시스템 공학적 개발에 중점을 두고 개발되어지고 있고 사용자 및 사용자 환경을 분석을 통한 디자인적 개발에 중점을 두고 있지 않는 실정이다. (중략)

• Journal of Digital Convergence
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• v.16 no.6
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• pp.163-173
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• 2018

The purpose of this study is to find the role of intellectual property belief between brand concepts (Symbolic vs. Functional) and brand extension. For this purpose, three parent brands (Rolex vs. Casio, Prada vs. Coach, Benz vs. Toyota) and three extension products (bracelets, shoes, vehicles) were selected as stimulants through focus group interviews and pre-tests. 296 sample data across the country were collected and the final analysis was conducted with 290 respondents except for the inappropriate respondents by SPSS 21.0. The results of this study confirm that the trademark meditates the relationship between belief brand concepts and brand extension and thinking style of consumers meditated-moderates between belief brand concepts and brand extension. The results of this study are based on implication that intellectual property belief induce consumers positive reactions on brand extension and that the acquisition and utilization of IPRs bring corporate's continuous growth and enhance the corporate brand value.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.373-374
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• 2019

애니메이션 영웅 캐릭터는 캐릭터의 한 카테고리로서 캐릭터 특유의 특징과 함께 전통적 이데올로기를 암묵적으로 전달하고 있다. 이들 애니메이션 영웅이 전달하는 전통적 메시지는 문화적 개성에 대한 심벌을 재해석하여 관객들에게 전통문화가 거부감없이 쉽게 받아들여지도록 하는 것이다. 애니메이션 <백사(White Snake, 2019)>는 중국에서 잘 알려진 백소정과 허선의 사랑이야기를 소재로 한것으로서 전통사상과 전통의상을 살리면서도 스토리텔링과 이미지 컨셉, 애니메이팅등의 시각적 요소들을 글로벌한 공감대를 얻을 수 있도록 노력한 흔적들을 보여주고 있다. 본문에서는 동양 애니메이션에서의 히어로 캐릭터와 디즈니 캐릭터 간의 차이점과 그 가치를 애니메이션<백사>를 통해 분석해보고 이를 통해 애니메이션 창작에 미치는 영향과 역할을 도출해보려 하였다.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.279-290
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• 2022

The popularization of mobile Internet applications has accelerated the development of smart tourism industry. Based on TAM and VAM theories, this paper studies the influencing factors of tourism App users' willingness to continue using through complex network and data analysis methods. Through the research, it is found that the improvement of service level and design concept of smart tourism application can accelerate the aggregation of complex networks and improve user engagement. At the same time, reasonable price service experience value, convenience service experience value, interactive service experience value, emotional design perception, ease of use design perception, entertainment design perception and other factors can have a direct impact on users' intention to continue to use, and there is a significant correlation. The smart tourism App's convenience and price advantage are the root of its competitiveness. The design concept can affect users' emotional experience and perceptual experience, and help smart tourism App improve users' satisfaction.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.135-140
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• 2023

In the era of globalization, universal values and empathy are analyzed as important factors in the success of media content. In this context, the perspective of interculturalism is meaningful in K-culture discourse. The TV drama <Itaewon Class> presented a storytelling structure in which the existing order was overturned and new values triumphed. This concept has led to great success in the global market. First of all, it shows multiculturality through the symbolic space of Itaewon. It reproduces people who have various cultural differences in various standards. Characters with diverse values realize intercultural values through cultural dialogue. Such storytelling is evaluated as something that can be widely accepted by people around the world. Interculturalism enables us to seek the direction of sustainable Korean Wave.

• 프린팅코리아
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• s.10
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• pp.186-189
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• 2003

생산단가의 저하, 납기 압박, 단통 인쇄물, 다색인쇄물, 인쇄물의 인라인 후가공, 고품질 인쇄등은 인쇄업계에 항상 화두가 되고 있으며 이는 각 업체가 해결하려고 하는 과제이기도 하다. 우리나라의 인쇄회사는 특성상 국전 인쇄기를 선호하고 있지만 많은 특수 인쇄물에는 중형 인쇄기로 부가가치를 높일 수 있고 새로운 돌파구를 찾는 대안이 될 수 있다. 다음은 디지털 작업 공정을 통한 디지털 데이터의 활용과 '중형 인쇄기를 통한 토탈 솔루션 컨셉'을 소개하고자 한다.

• Journal of Korean Electronics
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• v.29 no.12
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• pp.27-30
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• 2009

최근 새로운 산업트렌드로 각광받고 있는 융 복합(Convergence)산업에 대한 선진국의 정책동향을 소개하고 국내외 주요기업의 융 복합산업 발전전략을 한자리에서 조망해보는 '제1회 융 복합 국제 컨퍼런스'를 "융 복합을 통한 신성장동력 발전전략과 과제"란 주제를 가지고 지식경제부(장관: 최경환)는 11월 23일(월) 개최하였다. "제1회 융 복합 국제 컨퍼런스"를 통해 세계 각국의 융 복합산업 정책동향과 국내외 기업의 융 복합산업 발전전략을 한자리에서 조망함으로써 고부가가치 융합 신시장을 선점하기 위한 정부와 산업계의 컨센서스와 미래전략 수립을 위해 개최된 것이다.