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http://dx.doi.org/10.5392/JKCA.2022.22.10.279

A Study on the Impact of Smart Tourism Application Service and Design Concept on the Intention to Continue Using  

Wang, Tuo (세종대학교 경제학과)
Dong, Hao (세종대학교 경제학과)
Zhang, Xindan (세종대학교 경제학과)
Bae, Ki-Hyung (세종대학교 경제학과)
Publication Information
The Journal of the Korea Contents Association / v.22, no.10, 2022 , pp. 279-290 More about this Journal
Abstract
The popularization of mobile Internet applications has accelerated the development of smart tourism industry. Based on TAM and VAM theories, this paper studies the influencing factors of tourism App users' willingness to continue using through complex network and data analysis methods. Through the research, it is found that the improvement of service level and design concept of smart tourism application can accelerate the aggregation of complex networks and improve user engagement. At the same time, reasonable price service experience value, convenience service experience value, interactive service experience value, emotional design perception, ease of use design perception, entertainment design perception and other factors can have a direct impact on users' intention to continue to use, and there is a significant correlation. The smart tourism App's convenience and price advantage are the root of its competitiveness. The design concept can affect users' emotional experience and perceptual experience, and help smart tourism App improve users' satisfaction.
Keywords
Smart Tourism; Design Concepts; Complex Networks; Empirical Research;
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