• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.341-350
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• 2019

The aim of this study was to establish research hypotheses and conduct empirical analysis to clarify the relationship between self-leadership, self-efficacy, job satisfaction, and job performance of researchers in the energy and environment fields. Data were extracted from questionnaires returned by 165 researchers in the field of energy environment among 200 questionnaires collected for approximately three weeks. The reliability, frequency, descriptive statistics, correlation analysis, multiple regression analysis, and sobel-test were examined using the SPSS 22.0 statistical program. The self-leadership of the researcher has a positive (+) effect on self-efficacy, job satisfaction, and job performance, and the researcher's self-efficacy has a positive (+) influence on both job satisfaction and job performance. In addition, the self-efficacy and job satisfaction mediated the relationship between self-leadership, and job performance. Therefore, to improve the job performance of the researchers, it is important to establish a system for the human resource management of the affiliated institutions and revitalize the education for the self-leadership and self-efficacy improvement. In addition, it is necessary to provide an appropriate compensation system to satisfy the researchers' enjoyment, satisfaction and trust in their jobs. In particular, because self-efficacy is a very important factor for job performance, it is important to prepare an institutional strategy for strengthening the self-efficacy of researchers.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.139-152
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• 2019

In the fourth industrial revolution and the era of convergence and integration, on the situation that the internal colleges are needed active change included in the improvement of educational quality, I tested it on the purpose of empirical analysis with SPSS v.18 how colleges' efforts on the first periodic Organization Evaluation And Accreditation System(OEAAS) affects on the Perceived Management Performances on the perspective of BSC. As the test result, the Degree of Awareness of Colleges' Efforts on the OEAAS affects on just Colleges' Learning and on Growth. The Degree Propriety of Preparation of the OEAAS affects on Customer Performance, on Internal Process Performance, and, on Finance Performance. And the Degree of Satisfaction of Internal Assessment affects on all of BSC 4 performances. The results of this research could be used on making the management idea of colleges' performance on the OEAAS. In the future, it would be needed advanced researches which are able to make relatedness to the expanse of management performance with the OEAAS.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.525-536
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• 2021

This study investigated that customer satisfaction based on the effects of perceived value (innovative value, practical value, symbolic value) and innovation characteristics (innovative resistance, visibility) of wearable healthcare device users on purchase attitude. A survey was conducted on actual users who are currently using wearable healthcare devices, and the final 201 copies were analyzed using SPSS 25 and SmartPLS 3.0. The summary of research results is following here. First, it was found that the perceived values, innovative and practical values had a positive (+) effect on the user's purchasing attitude, while symbolic values did not affect the user's purchasing attitude. Second, among the innovation characteristics, innovation resistance was came out negative (-) effect on the user's purchasing attitude, and among the innovation characteristics, visibility did not affect the user's purchasing attitude. Third, it was found that perceived price had a positive (+) effect on the user's purchase attitude. Fourth, it was clarified that the perceived price and purchase attitude had a positive (+) effect on the user's customer satisfaction. Based on these research results, theoretical, practical, and future research directions were proposed.

• Industry Promotion Research
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• v.8 no.4
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• pp.1-15
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• 2023

This study was conducted from May 10th to 30th, 2023 to confirm the relationship between advertisement irritation, privacy concerns, personalized marketing, and social influence of brand customized advertisements on advertisement avoidance and brand loyalty targeting the MZ generation. The following results were verified using the SPSS 28.0 and Smart PLS 4.0 programs for a valid survey of 400 people targeting the MZ generation nationwide on a daily basis. First, advertisement irritation had a positive (+) effect on advertisement avoidance but had no effect on brand loyalty, and personalized marketing had a positive (+) effect on advertisement avoidance but had no effect on brand loyalty. Second, concerns about personal information had a positive (+) effect on avoidance of advertisements and brand loyalty. Third, social influence had a positive (+) effect on advertisement avoidance and brand loyalty. Fourth, advertisement avoidance played a significant mediating role between advertisement irritation and brand avoidance, but did not play a significant mediating role between personalized marketing and social influence. Based on these results, this study is meaningful in that it can be used as basic data for research on advertising avoidance and brand loyalty and for establishing strategies necessary for brand marketing activities.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.221-232
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• 2016

The impact of the recent small business start-up competition in the market, has become overheated. It is effected by early retirement of a generation of youth employment. This study is a study on the impact of SEMAS(Small Enterprise and Market Service) system operating of the funding system, education support programs, and consulting support system on the business performance of small business owners. It has surveyed 272 business owners, in Gyeongsangnam-province. The study includes specific support system for usage frequency and satisfaction and conducted from January 2013 to September 2015. In addition, it analyzes characteristic that motivation, business model, item, owner's experience, sales and demographic by small business owner. Analysis results, the management performance of small business that uses financial support system and consulting support system is shown to be high. But education support system is the opposite effect. As a result, the management performance is related to industry experience. Therefore education support system need to be reorganized to the support depends on the development stage. This study was conducted to help small business owners entered the start-up market and a decision-making person with a policy decision.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.209-221
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• 2019

Cooperating with a supplier with professional skills is necessary to achieve performance in the development of the innovative products. It is also important to improve development competence and share knowledge. This study empirically analyzed the effect of participant's Job Competence and Leadership Competence on Knowledge Sharing, and the effect of Purchaser Interdependence on Supplier Absorption Capacity. The purpose of the study is to confirm that Knowledge Sharing between Development Participant and Supplier contributes to Performance and to demonstrate the need for a cooperative relationship with the Supplier. A survey was conducted on the product development participants to confirm the relationship between the factors using a Structural Equation Model. As a result of the hypothesis test, the better the Individual Competence of the development participants, the better the Knowledge Sharing Activity, and then Knowledge Sharing and Interdependence are the main factor in the Absorption Capacity of the Supplier. The results of this study can contribute to improving the Supplier Absorption Capacity in the product development projects in which high technology is converged. In the future, we will study the effects of the project support activities of related departments for Performance.

• Management & Information Systems Review
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• v.38 no.3
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• pp.171-186
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• 2019

The purpose of this study is to identify the effects of entrepreneurship on entrepreneurial efficacy and entrepreneurial intention, and to provide implications for analyzing mediating effects of career decision self-efficacy in bilateral relations. The data were collected from entrepreneurship, entrepreneurship students, and, and 220 students were surveyed. For the empirical analysis, frequency analysis, factor analysis, reliability verification, correlation analysis, and multiple regression analysis were performed using SPSSWIN 21.0. The specific analysis results are as follows. First, in the relationship between entrepreneurship and career decision-making self-efficacy, entrepreneurship has a significant effect on career decision-making self-efficacy. Second, in the relationship between entrepreneurship, entrepreneurship efficacy, and intention of entrepreneurship, entrepreneurship has significant influence on entrepreneurship efficacy and entrepreneurship intention. Third, the mediating effect analysis of career decision self-efficacy in the relationship between entrepreneurship, entrepreneurial efficacy, and entrepreneurship intention showed that all mediated effects were significant. The results of this study should be achieved through a convergence curriculum in which entrepreneurship education and career education can be considered at the entrepreneurial education stage in order to enhance entrepreneurship and intention to influence entrepreneurship and career choice. Practical implications were suggested for more effective education.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.441-452
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• 2021

This work verifies the effect of Job Crafting on organizational commitment through innovative actions, and analyzes the regulatory effect, by setting up knowledge sharing among members as factors that promote Job Crafting and Innovative Action. Depending on the level of knowledge sharing, the indirect effects of Job Crafting from organizational commitment of the members through innovative actions are expected to vary, and the controlled mediated effects are analyzed. Totally, 463 individuals were surveyed, including start-ups, small and medium-sized enterprises, public institutions, and large enterprise workers. The hypothesis was subsequently verified through analysis by applying SPSS 18.0 and SPSS Process Macro. Our results reveal that Job Crafting has a positive impact on the innovation behavior of the members. Secondly, a higher level of knowledge sharing had a greater positive outcome in the member's innovation behavior. Third, all innovative actions positively impacted the organizational commitment of the members. The fourth notable point was that innovation behavior imparted only a moderate impact on the association between Job Crafting and Organizational Commitment. Finally, it was determined that there was no significance in the controlled mediated effect of knowledge sharing on the indirect effects of Job Crafting affecting organizational commitment through innovative actions. Based on the data verifying the hypothesis, we present here the theoretical and practical implications of this study.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.806-813
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• 2021

The purpose of this study is to analyze the perceptions and difficulties of early childhood teachers about the revised Nuri Curriculum, and to provide basic data for stable operation. 128 early childhood teachers in Seoul and Gyeonggi Province were surveyed, and frequency analysis and chi-square test were performed using the SPSS 27.0 program. As a result of the study, teachers recognized the difference in child evaluation in the Nuri Curriculum and the revised Nuri Curriculum, and recognized the difference in the evaluation method the most. Some of the items on perception showed a significant difference according to the educational experience of teachers. Teachers recognized 'autonomy' as the focus of early childhood evaluation, and at the same time recognized that it was the biggest factor that made child evaluation difficult. The interactive peer-to-peer workshop showed the highest demand for early childhood evaluation. The results of this study will be the basis for finding ways to support teachers in charge of early childhood evaluation in the revised Nuri Curriculum.

• Journal of Industrial Convergence
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• v.20 no.8
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• pp.25-31
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• 2022

This study examines the impact of residential environmental satisfaction on AIP(Aging in Place), and analyzes how their relationship differs depending on housing characteristic variables (ownership type, housing type, and residential area). For this purpose, as of November to December 2020, a questionnaire analysis was conducted on 373 adult males and females residing in Busan and Gyeongnam. The results of this study are summarized in two ways as follows. First, the higher the satisfaction with the residential environment, the higher the AIP. Second, it was analyzed that the positive relationship between satisfaction with the residential environment and AIP was higher in ownership than in rental cases, and further decreased in detached houses compared to apartment houses. In addition, compared to other regions, metropolitan cities or small and medium-sized cities had a higher positive (+) relationship between satisfaction with the residential environment and AIP. This study will provide important implications for policymaking related to population and urban planning.