• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.20-31
• /
• 2021

The spread of non-face-to-face culture due to COVID-19 led to innovation in untact services and the increase of non-face-to-face communication through video conference platforms. However, it is difficult to identify nonverbal expressions in synchronous online communication. Moreover, it is hard to interact with people by making eye contact. Despite the positive effects of eye contact, including such as sharing emotions and helping build intimacy, no research has empirically verified the effectiveness of eye contact in synchronous online communication. Thus, the study verified the effectiveness of eye contact in synchronous online communication. Depending on the context of the communication and whether(or not) there is eye contact, six video treatments were used to measure four dependent variables-Continuance Intention to Use, Performance Expectancy, Interactivity, and Personal Connection. The study shows that the communication with eye contact in all contexts was rated higher than the one without eye contact in all measurement variables. This study will help to provide a better user experience in synchronous online communication by verifying the effectiveness of eye contact in synchronous online communication and proposing the need of technology and the direction of the technological development.

• Journal of Korea Port Economic Association
• /
• v.30 no.3
• /
• pp.59-87
• /
• 2014

The purpose of this study is to examine the effect of two kinds of Master and Chief Engineer's communication style on group conflicts and members' attitude including job satisfaction and organizational commitment, and to analyze the moderating effect of the isolation from home and community on the relation between the both of communication styles and the several behavioral variables in ship organization. This empirical result demonstrates the fact that Master and Chief Engineer's direct communication with crew has lower conflict and higher job satisfaction and organizational commitment than their indirect one through Chief Officer and First Engineer. In addition, it illustrates the isolation from home only effects moderately on the relation between the communication style and group conflict, and also the direct communication style reduces more the conflict in the group to show less isolation from home. To conclude, this study reveals that job satisfaction and organization commitment could be heightened by proper communication style of Master and Chief Engineer and it would utilize the job performance of ship organization in the long-term.

• The Journal of Korean Institute for Practical Engineering Education
• /
• v.3 no.1
• /
• pp.158-166
• /
• 2011

The purpose of this research is in developing a communication education program that will increase the communication abilities of engineering students and validating the effectiveness of this education program. To test for the effectiveness of the education program, pre and post test was conducted on students from college of science and technology in K University located in Cheonan. The experimental groups consisted of 37 students. The control group consisted of 34 students. The communication program comprised of eight modules and each module consisted of 100 minute session conducted once a week for total of eight weeks. Results showed that pre-test showed no difference between control and experimental groups. The results for the pre and post tests on the control group showed no significant difference. The results for pre and post tests in the experimental group showed significant difference. The results indicate that communication training program is effective in raising the communication abilities in engineering students.

• Archives of design research
• /
• v.14 no.2
• /
• pp.155-162
• /
• 2001

Recently, as the increase of internet users and the needs of the new educational paradigm, many educational institutions go into the cyberspace system. Especially, it is increase that the cooperative extension for supplying the degree and the remote lectures in the university itself. Mostly those lectures have the form of discussion with theoretical course in the center. It is needed to the development of educational tools for the other courses. The cyber education systems are due to be developed more and more. So we should consider the effective usage of recent techniques like this. Accordingly, I'd like to say what is the method of using effectively the cyber communication. It would be considered about the part of cyber communications and the educational effects that has classified into three parts: the cyber communication as a educational medium, the communication for the cooperative studies, and the theological background of the cyberspace communication. Moreover it is proposed the two parts of the effective study directions; the constitution of the community study, and the effective study factors.

• Industry Promotion Research
• /
• v.2 no.1
• /
• pp.15-29
• /
• 2017

The purpose of this study was to examine how the interaction between organizational culture and organizational communication factors on the effectiveness of a set of organizations has an effect on organizational effectiveness. For the empirical analysis of this study, we conducted a questionnaire survey on the subjects who participated in the core job training course of SMEs. To test the hypothesis of this study, we analyzed the moderating effects of organizational communication on the relationship between organizational culture type and organizational effectiveness by statistical analysis, correlation analysis, regression analysis, multiple regression analysis, and control effect analysis through statistical program SPSS 20.0. The results of the empirical analysis show that organizational culture type positively influences organizational commitment and job satisfaction, but organizational culture has a positive effect on organizational culture. It exhibited a positive moderating effect. Therefore, this study reviewed the theoretical validity of existing studies by analyzing the moderating effects of organizational communication in the relationship between organizational culture type and organizational effectiveness. On the other hand, the empirical analysis of the interaction effects of variables can be interpreted as the pursuit of integration between prior researches that were performed individually.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.3
• /
• pp.201-214
• /
• 2022

This study theoretically and empirically examined whether organizational communication mediates the effect of organizational learning culture perceived by members in the organization on task performance and contextual performance. Organizational learning culture is defined as a culture that is good at creating, acquiring, transferring, and modifying behavior to reflect new knowledge and insights. The hypothesis of this study is that the perceived organizational learning culture can increase performance through organizational communication between members. In particular, we measured communication within the organization into three types: upward, horizontal, and downward. These communications were set as mediating variables. In empirical studies, independent variables were perceived organizational learning culture, mediation variables were upward, horizontal and downward communication, and dependent variables were task performance and contextual performance. Hypothesis 1 is that the organizational learning culture will have a positive effect on employees' tasks and contextual performance. Hypothesis 2 is about the mediating effect of communication on the relationship between Hypothesis 1. In the empirical study, after verifying the validity and reliability of the research variables, correlation analysis and hypothesis verification were conducted. Hypothesis 1 was verified through regression analysis, and all detailed hypotheses were supported. To verify Hypothesis 2, we conducted a bootstrap test using process macro to separate the total, direct, and indirect effects and examine the significance of the indirect effects. As a result, Hypothesis 2 was partially supported. Downward communication mediated organizational learning culture and task and contextual performance, and horizontal communication mediated organizational learning culture and contextual performance. The mediating effect of upward communication was not significant. The results of this study contributed to the suggestion of implications, research limitations, and research directions. Organizational learning culture is the direction and intention of the organization to achieve its goals through the learning and growth of its members. By strengthening internal motivation, organizational members can take voluntary desirable actions that help groups and organizations as well as essential tasks given. since this relationship appears as a medium of downward communication, organizations can strengthen the relationship between organizational learning culture and performance through leadership education.

• The Journal of the Korea Contents Association
• /
• v.14 no.11
• /
• pp.584-591
• /
• 2014

This article discussed emotion and communication at the film editing theory. By editing as a form of communication, audiences response to the new facts of the story or the new shot as its details and then it uses their ability to induce. Lev Kuleshov, by the famous Mozhukin experiment, intended to show that montage draw spectator's inferences on emotion and association beyond content of the individual shots. The continuous editing technologies such as 180-degree rule, matching eye-view and behavior, 30-degree rule, and continuity of sound, light and color, enhance emotion. Point-of-view editing is the main device to maximize the film's emotion. Point-of-view editing serving the purpose of the film narration is a powerful means to practice and to persuade emotion communication.

• The Journal of the Korea Contents Association
• /
• v.20 no.10
• /
• pp.294-307
• /
• 2020

The global automotive industry has suffered various crises such as products defects and unethical company management. In order to examine the effectiveness of crisis communication strategy of an automotive company with Chinese consumers who occupy the largest proportion in the global market, this research analyzed the influences of crisis responsibility, crisis types, and crisis communication strategy on attitudes to a company, intentions of negative communication, and intentions to participate in a boycott. A 2(crisis responsibility: high/low) × 2(crisis types: corporate ability/corporate crisis responsibility) × 2(strategy: defensive/accommodative) experimental design was conducted with 1,600 Chinese students in Seoul. High crisis responsibility and corporate social responsibility crises were related to unfavorable attitudes to a company, higher intentions of negative communication, and higher intentions to participate in a boycott. Crisis responsibility and communication strategy showed a significant interaction. When crisis responsibility was high, the accommodative strategy was more effective than the defensive strategy. When crisis responsibility was low, there was no difference between the strategies. Corporate social responsibility crises found no difference between the strategies regardless of the crisis responsibility level. In the case of corporate ability crises, the accommodative strategy was more effective for the high crisis responsibility crisis.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.249-260
• /
• 2013

The main purpose of this study is to examine the effect of doctors' patient-centered communication on patient satisfaction and treatment outcomes, and the mediating effect of patient participation between doctors' patient-centered communication and patient satisfaction, between doctors' patient-centered communication and treatment outcomes. For the purpose of this study's goal, the 339 samples for this empirical study were collected from general hospital outpatient in C. The results of this study are as follows, First, except prohibition factor there are positive effect careful listening factor, consideration factor on patient satisfaction and treatment outcomes. Second, there are positive effects of careful listening factor, consideration factor on emotional factor and informational factor, but there are no significant effect of prohibition factor on three factors of patient. Third, There are partial mediating effects of patient participation between doctors' patient-centered communication and patient satisfaction, between doctors' patient-centered communication and treatment outcomes. Last, based on the results of this study, we suggested implications for heighten the alternatives of patient satisfaction and treatment outcomes.

• Journal of Digital Convergence
• /
• v.15 no.3
• /
• pp.365-373
• /
• 2017

This research aims to verify the moderating effect of sports activity satisfaction in the relationship between adolescents' communication skills and positive self-concept within peer group. To achieve this purpose, this study extracted 250 samples from five boys high schools in Gyeonggi-do, and used survey of 232 students for actual analysis excluding the surveys with unfaithful answer or double entry. Questionnaire was used as a tool for collecting data and conducted frequency analysis, correlation analysis and moderator regression analysis to analyze the collected data. This study drew the following results. It was identified that sub-factors of sports activity satisfaction as social, physical, environmental and educational satisfaction have the moderating effect in the relationship between adolescents' communication skills and social self-concept with peer group. In other words, communication skills within adolescents' peer group play an important role in improving positive self-concept, but when sports activity satisfaction put as a moderating variable, adolescents' positive self-concept would be more improved.