• Title/Summary/Keyword: 캠페인

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A Study on the Characteristics and Sustainability of Social Cooperatives (사회적 협동조합의 특성과 지속가능성에 관한 연구)

  • Du, Cheng-Lin;Chang, Sug-In;Bae, Sung-Pil;Choi, Ho-Gyu
    • Industry Promotion Research
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    • v.5 no.1
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    • pp.35-45
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    • 2020
  • Korea's social cooperatives were enacted by law in December 2012. However, it is in the process of being settled and has not been established institutionally. So social cooperatives are failing. The purpose of this study is to reduce these failures. To this end, this study distinguished between co-operatives and social co-operatives. Also, the characteristics and concepts were identified. That is why we want to help our social cooperatives in Korea. The results based on the literature research are as follows. First, in order for domestic social co-operatives to be sustainable, the seven principles of co-operatives must be observed. In particular, the sixth principle is important. It is important to form a social cooperative association and to communicate with local cooperatives. Their communication is less likely to fail because they can share management support information, education, promotion, and strategies. Second, there is a need for a plan that can be applied not only to the government but also to general enterprises in order to support social co-operatives. Third, related policies of the government and the private sector should be designed and managed in an integrated manner to promote social cooperatives. Fourth, public relations should be promoted through campaigns to inform the public that the meaning of social cooperatives is for the public good. In addition, the government needs to build a program that fosters professionals who can foster social co-operatives. In conclusion, it is meaningful that this study suggests possible ways to develop social co-operatives in Korea, and provides support to the Korean government.

Development of Decision Making Model of Measures on the Decrease of Traffic Accident Following Implementation of Intra-city Bus by using AHP (AHP 기법을 이용한 시내버스 교통사고 저감대책 의사결정 모델개발)

  • Choi, Jae Won;Jung, Hun Young;Jang, Seok Yong
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.5D
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    • pp.679-687
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    • 2011
  • Implementation of semi-public management system of intra-city bus achieve excellent results but there are some side effects like increase of the fatal traffic accidents. This study tries to develop decision making model of measures of reducing traffic accidents following implementation of semi-public management system of intra-city bus. And survey with traffic experts and analytic hierarchy process are used for data survey and analysis. Quantitative measures and qualitative measures are suggested as high assessment items of AHP. Quantitative measures of low assessment items composed of a raise in the number of bus and safety device installation, facility supplement of bus stop, supplement of pedestrian protection facility, traffic safety assessment and supplement. Qualitative measures composed of system organization, redesign bus route, reinforcement of education, campaign and enforcement. The results of this study are as follows. First, the result turns out more weights are calculated on quantitative measures than on qualitative measures. Second, It is turned out in order of facility supplement of bus stop and traffic safety assessment and supplement as the quantitative measures. Third, as qualitative measures, system organization and redesign bus route are in the order. The results of this study are considered to be a basic data which can be referred if measures on the decrease of traffic accident are established and implemented in other cities and provinces.

A Christian Answer to the Problem of Suicide in Korean Society (한국 사회의 자살 문제에 대한 기독교적 답변)

  • Je, Haejong
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.552-566
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    • 2015
  • This paper deals with suicide that has become a serious problem in our society as well as in the world today from a Christian perspective. Historical position regarding suicide is divided into two; some see it as a brave and honorable act and give approval to it, the others view it as act of giving up the life that is given by God and are opposed to it. Though suicides in the Bible are mostly committed to maintain honor, because of Augustin's position it became negative in Christianity, leading to a thought that one who committed suicide goes to hell. Why then people commit suicide? The views of scholars on the cause of suicide are divided into three; biological, psychological, sociological. My position is that though each or all of them contribute to suicide, yet the decisive factor is on how a person reacts to them. Major factor of suicide is how humans as interpretive beings accept the present despair. On the basis of this understanding of suicide and humans, I conclude this paper with three new recognitions as an essential answer to suicide. First, humans are made in God's image and belong to Him, thus their life is precious. Second, Christianity views humans as ones look for the hope in the future as the eternal life. Third, suicide is a violation of the commandment 'do not kill' yet it is not an act of sin but a disease that needs to be cured. To achieve this Christianity must not only spread the idea of respect for life and also run suicide prevention center every city.

A Study on Community Member Perception due to Impacts on Development of the Dulegil in Bukhansan National Park (북한산국립공원 둘레길 조성에 대한 지역주민의 인식에 관한 연구)

  • Yoo, Ki-Joon;Han, Bong-Ho;Choi, Jin-Woo;Hur, Ji-Yeon
    • Korean Journal of Environment and Ecology
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    • v.26 no.1
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    • pp.113-124
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    • 2012
  • The purpose of this study is to analyze community members' perception due to impacts on use and development of Dulegil in Bukhansan National Park. The study was conducted by questionnaire survey sent to community members of the vicinity of Dulegil. Average score of positive impact on the local community was 3.2. Positive impacts mentioned by community members were 'heightened pride in their community with increased community image' and 'improvement of landscape and natural environment.' Improved residents' awareness of landscape and natural environment indicated that Dulegil almost accomplished intended goal of preservation of ecosystem. However, actual effects on ecosystem preservation and local economy were not perceptible yet. Score of negative impact was 2.8 on average. 'Traffic congestion' and 'increase in noise level' were considered the most serious among the negative impacts. Environmental pollution and destruction of vegetation in the lowland were deemed relatively bad. Regarding resident awareness of community, those in their 50s and older were quite satisfied with the community. However, young people showed lower level of satisfaction. In order to satisfy all ages, infrastructure and programs for the youth should be in place. To minimize negative awareness of impacts of Dulegil, visitor's attitude should be changed, and education and training on the value and mind set of horizontal hiking are required.

Why to buy counterfeit luxury goods consumers have to spend? (소비자는 왜 위조명품을 구매하고 소비하는가?)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.115-121
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    • 2012
  • This study was to investigated why consumers buy counterfeit luxury goods, and to address questions about what was used. To this end, benefits consumers experience using counterfeit or what is profit? In addition, experience using counterfeit what is lost or dissatisfied? Based on the results of previous studies on the use counterfeit motivation, loss of use, benefits, and behavioral factors associated with motivation to learn using these counterfeit goods, benefits, and loss factor, each counterfeit product attitude and purchase intention was affects. First, the motivation for using counterfeit display, economics, satisfaction, usefulness, respectively. Counterfeiting in the attitude demonstrated motivation and quality had a significant impact. The economics of buying a counterfeit, satisfaction and quality significantly affected the motivation. Second, counterfeit benefits and economic benefits, personal benefits factor, respectively. Counterfeit goods on the attitude factor has significant effect personal benefit. Purchase of counterfeit goods, the economic and personal benefits also had a significant impact. Third, the loss factor counterfeit personal loss, quality loss, material loss, and social factors were lost. Attitude toward counterfeits were no significant factors that affect. The social cost of buying a factor had a significant impact. These findings on the behavior of consumers with counterfeit deep understanding helps. In addition, to reduce the future use of counterfeit campaign gives data that can be exploited.

A Study on the Analysis Effect Factors of Illegal Parking Using Data Mining Techniques (데이터마이닝 기법을 활용한 불법주차 영향요인 분석)

  • Lee, Chang-Hee;Kim, Myung-Soo;Seo, So-Min
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.13 no.4
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    • pp.63-72
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    • 2014
  • With the rapid development in the economy and other fields as well, the standard of living in South Korea has been improved, and consequently, the demand of automobiles has quickly increased. It leads to various traffic issues such as traffic congestion, traffic accident, and parking problem. In particular, this illegal parking caused by the increase in the number of automobiles has been considered one of the main reasons to bring about traffic congestion as intensifying any dispute between neighbors in relation to a parking space, which has been also coming to the fore as a social issue. Therefore, this study looked into Daejeon Metropolitan City, the city that is understood to have the highest automobile sharing rate in South Korea but with relatively few cases of illegal parking crackdowns. In order to investigate the theoretical problems of the illegal parking, this study conducted a decision-making tree model-based Exhaustive CHAID analysis to figure out not only what makes drivers park illegally when they try to park vehicles but also those factors that would tempt the drivers into the illegal parking. The study, then, comes up with solutions to the problem. According to the analysis, in terms of the influential factors that encourage the drivers to park at some illegal areas, it was learned that these factors, the distance, a driver's experience of getting caught, the occupation and the use time in order, have an effect on the drivers' deciding to park illegally. After working on the prediction model, four nodes were finally extracted. Given the analysis result, as a solution to the illegal parking, it is necessary to establish public parking lots additionally and first secure the parking space for the vehicles used for living and working, and to activate the campaign for enhancing illegal parking crackdown and encouraging civic consciousness.

Film and the Politics of Post-memory in Chile's No and Korea's The Attorney (칠레의 와 한국의 <변호인>, 영화와 포스트메모리의 정치)

  • Park, Jungwon
    • Cross-Cultural Studies
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    • v.44
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    • pp.29-58
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    • 2016
  • 'Post-memory' is the act of remembering traumatic events in history by subsequent generations who have not had direct experiences or relations with them. For this reason, the narratives of 'post-memory' are considered as re-interpretations of the past deeply influenced by current perspectives and concerns. The Chilean film NO goes back to the Referendum of 1988 in order to examine the "NO campaign" which was opposed to another eight years of continuation of the Pinochet regime. Although this campaign contributed significantly to the Chilean democratization, the filmmaker does not just celebrate it: rather he attempts to cast a critical reflection on its strategies that eventually turned democracy into a "commodity" by deploying commercial language and marketing tools for characterizing and describing it. On the other hand, the Korean movie The Attorney sheds light on the story of an attorney who, during the military regime in the 1980's, became a human rights lawyer when he tried to advocate for university students accused of violating national security law. This film reconstitutes the meaning of democracy built upon the logic of "common-sense" that privileges freedom and fundamental human rights over Statism. Despite the different historical contexts between Chile and South Korea, these two movies retell the history of a dictatorship that ended a couple of decades ago. In doing so, they raise questions about history, memory and democracy in order to deepen the understanding of current social and political circumstances while placing an emphasis on the roles and responsibilities of intellectuals during the transition to democracy and democratic consolidation.

Language Games between Donald Trump and Gloria Anzaldúa (도널드 트럼프와 글로리아 안살두아의 '언어' 게임)

  • Park, Jungwon
    • Cross-Cultural Studies
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    • v.46
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    • pp.85-112
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    • 2017
  • Donald Trump, the $45^{th}$ president of the United States, has revived the 'English Only' policy since the beginning of his presidential campaign. The monolingualism not only underscores his extremely conservative ideas, but it also reflects the nativist tendency that prevents the demographic and cultural transformation of the US, which is accelerated by globalization and transnational migration. In particular, Donald Trump tries to reconfirm the mainstream American culture that is now thought to have been threatened by Hispanization and the growing number of Spanish speakers. This paper examines the effects of "code-switching" and the possibility of a bilingual community by contrasting Donald Trump with Gloria $Anzald{\acute{u}}a$, one of the representative Latina writers who created a "border language." Borderlands/La Frontera (1987) includes Spanish glossaries and expressions to represent her bilingual realities, while attempting to translate from English to Spanish, and vice versa. However, the text occasionally demonstrates the impossibility of translation. In doing so, $Anzald{\acute{u}}a$ indirectly states that it is indispensable to present both languages at the stage; she also invites monolingual readers to make more efforts to learn and better understand the Other's language. A "border language" she attempts to embody throughout the text is created in the process of encounters, conflicts, and negotiations among languages of different ethnicities, classes and generations. It does not signify an established form: rather it appears as a constantly transforming language, which can provide us with new perspectives and an alternative way of communication beyond monolingualism.

Visual Representation of Fear Appeals in Chinese Public Service Advertising -Focused on HuangHe Award-winning Public Service Posters- (중국 공익광고에 나타난 공포소구의 시각적 표현 -중국 황하상(黃河奬) 공익포스터를 중심으로-)

  • Tao, Jin;Yang, Jong Hoon;Lee, Sang Eun
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.379-392
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    • 2019
  • Public service advertising is a form of communication activity performed to increase public interest. In order to improve the effectiveness of public service advertising, it is necessary to formulate advertising strategies that can actually induce positive action changes. China has various social problems because of dramatic social changes, which call for implementing public service advertising. This study aims to improve the persuasive effects of Chinese public service advertising by addressing effective communication strategies. In particular, we selected 33 works that use fear appeals from 2016 HuangHe Award-winning posters and analyzed their visual representation of fear appeals. The results suggest that fear appeals are frequently used in safe driving and anti-smoking campaigns. In addition, main colors of these posters were black and white. The main fearful images were often represented in a form of 'fact' and 'factual conception' and in the type of 'picture.' They also have features of implicit association' and 'exaggeration'. This study has a significance in terms of providing theoretical and empirical information to future research on improvement of public service advertising in China.

An Analysis on the Effects of Energy Conservation Consciousness on Korean Energy Saving Behavior - Through Mediating by Energy-Relating Broadcasting Type - (한국인의 에너지 절약의식이 에너지 절약행동에 미치는 영향 분석 - 에너지관련 방송의 유형별 매개효과 -)

  • Park, Jung-Il;Park, Jung-Gu;Lee, Jung-Ho
    • Journal of Broadcast Engineering
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    • v.23 no.6
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    • pp.836-854
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    • 2018
  • This study is analyzing the effects of energy conservation consciousness on Korean energy saving behavior through the mediating effects of energy-related broadcasting media, such as TV. The study is carried out through the survey with structured questionnaire for each factors, using a mediating analysis based on PROCESS Macro proposed by Hayes (2013). The results of the study have been found that people with higher energy conservation consciousness displayed energy saving behavior more frequently and more actively for energy saving behavior as they were more exposed to energy-related broadcasting media. By energy-related broadcasting media the effect of energy public service ad and campaign was the largest at 15.3%, followed by energy news at 12.1%. But energy documentary has no effect on energy saving behavior. Based on the results of this analysis, it is necessary to establish a broadcasting policy that enhances the frequency of energy-related broadcasting media and energy documentary that can induce energy saving behavior. It is also necessary to make efforts to increase the reliability of analysis through empirical data such as electricity bills and fuel cost which show the actual saving level by energy saving behavior.