• Journal of dental hygiene science
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• v.9 no.1
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• pp.1-8
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• 2009

The purpose of this study was to examine the satisfaction level of orthodontic patients with medical service in a bid to provide information on the diverse needs of orthodontic patients and the improvement of the competitiveness of dental institutions. The subjects in this study were 226 orthodontic patients who visited Y and B dentist's offices respectively located in Busan and Daegu. A survey was conducted from December 3 to 20, 2008, and SPSSWIN 14.0 program was utilized to analyze the collected data. The findings of the study were as follows: 1. As to the reason why they chose the dentist's offices, the greatest group made that choice through the recommendation of people around them(50.7%). Approximately half them(47.8%) tended to talk about grievances when they had any, and the greatest group(58.3%) expected to have a regular set of teeth when they received orthodontic treatment (58.3%). And the largest group(80.9%) expected that treatment to improve their oral health a lot. The greatest group(70.6%) wanted to receive whitening treatment after completing orthodontic treatment. 2. As to factors significantly affecting their satisfaction level with treatment service, satisfaction level with the employees(dental hygienists) had the most significant impact, followed by satisfaction with amenities, medical fee, dentists and friendliness. 3. Their satisfaction level with medical fee exerted the most influence on intention of Recommendation offices they visited to others, followed by satisfaction with dentists and employees(dental hygienists).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.3
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• pp.1146-1152
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• 2010

The Korean healthcare industry is rapidly changing along with the competition among hospitals. In the past, hospitals could make profit without designing competitive management strategies. Thus, they did not find importance in listening to customers' voices and identifying their wants. However, nowadays, the increasingly intense competition is encouraging hospitals to seriously consider competitive management strategies and Customer Relationship Management (CRM) activities to gain a competitive advantage and prosper. It tries to compare the expected satisfaction with the satisfaction of out-patient and in-patient and analysis of VOC(Voice of Customer). This survey was done from 27th, April, 2009 to 8th May and each 100 in-patients and out-patients. The paired t-test and descriptive analysis was used to analysis between before and after satisfaction. The result, the replied out-patients were the highest of I.M department, 43% and in-patients, surgery and other department are the highest each 22.0%. Nurses kindness is statistical significant in out-patients. Doctor, Nurse and staff's kindness and rounding service was statistical significant in in-patients. Totally, the satisfaction was lower than expected satisfaction, so the medical care institutions should analyst detailed the patient's satisfaction by VOC.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.432-437
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• 2010

The purpose of this research is to find out how festival servicescape and human service impact the participant's emotional response and behavioral intention in terms of participants as consumers. The servicescape of festival indicated 4 common factors, named cleanliness, convenience, suitability and attravtiveness. As a result of analysis, it indicated that cleanliness and convenience from among the servicescape of festival variables are positively on positive emotion, negatively on negative emotion. And it was analyzed that all the variables of human service influence significantly on emotional response. Especially, it showed that expertise of human service variables influence on positive emotion the most, influence significantly on negative emotion. The result of relationship on behavioral intention indicated that the convenience factor of festival servicescape and expertise factor of human service influence significantly. Therefore, to operate successful festival, festival organizer should plan and manage the festival based on factors which comprises festival servicescape and human service.

• Journal of Korean Library and Information Science Society
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• v.43 no.2
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• pp.293-315
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• 2012

Recently there have been an increase in number of new library buildings and its users due to the demand of lifelong learning and cultural experiences of the local community and also the extension to their opening hours. At the same time there have been a growing number of problem users in local libraries. This seems closely associated with an increase in number of unemployment rates and their mental health issue. This causes a great challenge to the local libraries. in particular, to the front-line librarians. If these challenges are not dealt appropriately at all levels within the library organization the overall quality of services is likely to degrade leaving the general users dissatisfied and the staff adversely affected. Therefore in this study we propose a charter of library service and a library code of conduct to meet the aforementioned challenges and enhance the overall quality of library services.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.269-281
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• 2012

The purpose of this study is to analyze effects of medical service quality on the customer satisfaction and intention of revisit in cancer patients. To achieve purpose of the research, the data was collected from 420 patients in university hospitals using a standardized questionnaires. Using the structural equation modeling(SEM), this study examines the relationship among medical service quality, customer satisfaction and intention of revisit. The results show that the medical service quality factors such as medical expertise, administrative service have positive effects on the customer satisfaction which positively relates to intention of revisit. Medical expertise, convenience, administrative service of the medical service quality factors have positive influence upon intention of revisit. Therefore, the results of this study show that the medical service quality factors which are medical expertise, administrative service leading to customer satisfaction are important factors to revisit hospitals.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.530-539
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• 2013

It is needed to provide a supplicated and standardized training program for hospital coordinators to boost their competencies as professionals. The purpose of this study was to propose a standardized training program for hospital coordinators especially trained at private institutions. Using DACUM method, with 11 professionals, we first developed competencies required for hospital coordinators. They were service mind, attitude, MOT(Moment of Truth) & phone-call etiquette, communication skill, customer behavior, basic medical terminology, insurance, computer skills, etc. Finally, we proposed a standardized training program for hospital coordinators which covers 16 subject areas.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.313-337
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• 2000

오늘날 병원마케팅에서 간호서비스는 병원 내 어느 전문직보다도 가장 많은 시간을 고객인 환자와 합께 나누며 환자의 욕구 충족을 위하여 고도의 분업화된 제반 부서들간의 활동을 조정하고 융화시키는 역할올 통하여 환자들이 지각하는 병원서비스의 만족도에 종요 한 부분을 차지하고 있으므로 병원마케팅의 전략적 초점으로 전환될 필요가 있다. 의료 서비스는 특성상 전문성이 강해서 정보가 소비자에게 공유되지 못하고 있으며 비영리조직이라는 인식하에 의료 서비스에 대한 광고를 제한합으로써 실제적으로 소비자에게 필요한 의료 관련 정보들마저도 제한을 받는 경우가 많이 있다. 그리고 의료서비스의 무형성, 비분리성, 이질성, 소멸성의 특성으로 어떠한 의료 서비스를 이용할 것인지해 대한 결정을 고객이 하기 어렵기 때문에 오늘날 의료 소비자들이 의료제공 기관을 선택 할 때는 밑올만한 다른 사랑의 추천에 크게 의존하고 있는 것으로 알려져 있으며, 국내의 연구에서도 의료소비자들이 병원을 선택하는 주된 정보 획득 원천이 주변의 제 3자인 것으로 알려져 있다. 이러한 정보 전달에 구전 커뮤니케이션이 주요한 제3자적 억할을 한다. 이러 한 관접에서 불 때 의료 소비자둘 사이의 구전 커뮤니케이션은 마케 팅 전략상 매우 종요하 며 마케팅 관리측면에서 의료 소비자들의 구전 커뮤니케이션 형태톨 파악하는 것은 매우 중요한 일이라고 할 수 있다. 이에 본 연구는 구전 커뮤니케이션의 내용 및 경로 그리고 유형을 파악하고 이들 유형간 의료서비스의 만족도를 알아봄으로써 효파적인 병원 마케팅 전략을 수립하는데 필요한 자료를 제공하고자 한다. 본 연구의 결과를 증합해 보면 의료소비자들이 연령 성별 학력, 소득, 직업, 주거지가 비슷한 사람과 구전이 활발하게 일어냐는 것을 파악 할 수 있어 특히 상업적 광고가 제한 된 병원의 마케팅 전략에 oH우 유용한 것이 훨 수 있다. 또한 불만족한 소비자일수록 발신 자적 입장에 서서 주위의 사람들에게 활발한 구전 활동을 수행하고 었음을 알 수 있다. 이 는 의료 소비자들이 만족한 경우보다는 불만족한 경우에 더욱 구전을 수행하려는 의지가 강해짐올 시사한다. 따라서 병원은 소비자들의 불만을 감소시키기 위해 노력해야 한다. 특히 의료인의 친절함이 가장 많이 구전이 되는 것을 알 수 있었는데 의사나 간호사는 치료 나 간호의 직접적인 제공자로서 의료 소비자들의 만족도에 중요한 영향을 미치므로 의료소 비자들의 요구에 부응하는 서비스를 충족시켜 줄 수 있도록 노력해야하며 이러한 바탕 위에 병원마케팅 전략이 수립되어야 할 것이다.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.617-627
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• 2017

The purpose of this study was to investigate the effect of medical service quality perceived by general hospital inpatients on satisfaction and loyalty. Data were collected and analyzed through questionnaires of 310 hospitalized patients in general hospital in Gyeonggi-do. The main results of this study are as follows. First, the effect of medical service quality on satisfaction was statistically significant in procedural procedure, hospital life (doctor, nurse), employee friendliness, hospital environment and service satisfaction(p <.001). Second, the effect of medical service quality on loyalty was statistically significant in hospitalization (nurse), hospitalization (doctor), hospital environment and service loyalty(p <.05). Finally, the effect of inpatient satisfaction on loyalty was found to have a significant effect on satisfaction(p <.001). The higher satisfaction with medical service quality affects the loyalty, and it is an important factor in future re-hospitalization and recommendation of hospital to others. Therefore, management should establish policies on quality of medical service to improve the satisfaction and loyalty of hospitalized patients. It should be reflected.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.304-317
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• 2010

The study was performed to measure structural relationship among service value, brand image, and royalty of patients in regional public hospitals in Korea. Based on the analysis, the study aims to establish strategic direction of the regional public hospitals. Through a review of related literatures, measurement variables were identified, and a path model was developed for the study. Five regional public hospitals were chosen, and questionnaire has been collected from 387 outpatients and 358 inpatients. The study found that service value has a positive direct effect on brand image, and brand image has a positive direct effect on loyalty. Based on the findings, it is desirable for the regional public hospitals should mange the issues with lower level of perception and those with bigger effect, and establish low pricing strategy with improving the quality of service they provide.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.743-748
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• 2010

본 연구는 환자의 의료기관 선택기준에 관한 조사를 실시하는데 있다. 외래, 중 병원에서 검사한 사항을 CD로 담아 타 병원 진료 후 현 병원에 내원한 대상자와 본 병원에서 진료 후 CD를 가지고 타 병원으로 전원 하는 환자 및 보호자를 대상으로 2009년 10월 5일부터 10월 26일까지 본 연구에 동의하는 대상자 302명을 대상으로 하였다. 내원 전원 환자의 물리적 특성에서 주차시설, 주위시설, 의료진 서비스 품질에서는 간호사 친절도, 전문성, 설명, 의료 서비스 품질 특성에서는 의료기기 최신설비, 병원 평판에서는 의료인력 의술, 주위 환경, 병원 외적 요인에서는 진료의 권유 항목이 유의하였다(p<0.05). 내원 시 병원 선택 변수 평균치 검정 결과 중 성별에서는 만족도, 연령별에서는 의료진 서비스품질, 거주지에서는 병원외적요인, 병원지역에서는 병원평판, 만족도, 진료기관에서는 병원평판, 만족도, 진료구분에서는 만족도에서 유의하였다(p<0.05). 전원 시 병원 선택 변수 평균치 검정결과 중 연령별에서는 의료진 서비스 품질, 거주지에서는 병원외적요인, 병원지역에서는 병원평판, 만족도, 진료기관에서는 병원평판, 만족도, 진료 구분에서는 만족도가 유의하였다(p<0.05). 본 연구에서는 내원 전원 환자는 물리적 환경, 의료서비스 품질, 병원 평판 등 을 병원 선택에 중요한 요인들로 지각 하고 있으며 간호사와 주위 사람들의 권유에 의하여 병원을 선택한다고 나타났다. 내원 환자는 의료진 서비스 품질, 병원 평판, 만족도에서 평균치가 높게 나타났다. 전원 환자는 물리적 환경, 의료진 서비스품질, 의료 서비스 품질, 병원 평판, 만족도에서 평균치가 높게 나타났다. 자료 분석은 SPSS 12.0 Window Program을 이용하였다.