• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.129-130
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• 2013

오늘날 음악축제는 시장규모가 점점 커져가는 추세를 보이고 있으며, 다양한 장르의 축제가 계속적으로 생겨나고 있다. 이를 위해 시장형성이나 경쟁력 강화를 위한 방안의 일환으로 방문자개발을 위한 연구가 요구된다. 첫째 선행연구에서 제시한 품질평가 모형을 중심으로 음악축제의 핵심속성으로 관람객의 관람가치, 축제 매력성의 2가지 요인을 추가적으로 도출하여 반영하였다. 둘?, 몰입 후 행동에 대한 태도변화를 검증하기 위하여 몰입도 뿐만 아니라 몰입과정의 태도에 대한 관련상품 구매의도를 변수로 정의하였다. 본 연구를 위하여 음악축제 경험자 205명을 대상으로 실증분석을 실시하였다. 본 결과를 통해 공연기획사가 성공적으로 공연을 기획하기 위한 전략을 제시할 수 있다.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.742-760
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• 2012

Festival contents have played a role as a mediator that connects consumers and producers of the Festivals to express the purpose or theme of those. The successful quality factors to be successively sustainable excellent Festivals include ritual, experience, exhibition, sales, education, competitive, performance. In this study, Festival contents scales, that is named CONTSQUAL, being consisted of seven factors were drawn through the analysis of Cultural Tourism Festival 2012. Festival CONTSQUAL is ritual, experience, exhibition, sales, education, competitive, performance. The research sample is participants in the "Geumsan Insam Festival". Empirical analysis was carried out for visitors to verify the scales and research model. As a result, among festival CONTSQUAL, all components of qualities affected positively on Festival Flow but ritual and education. Festival flow affected positively on festival satisfaction while festival satisfaction affected positively on behavior intention. This study not only measured festival quality through the newly developed CONTSQUAL scales underlying sustainable competitive festival, but also built basic foundation for objectively assessing the festival contents quality, which would result in ensure successful local festival.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.391-399
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• 2009

The purpose of this study is to investigate the effects of visitors' motivation for attending festivals on their participation flow and satisfaction. Empirical researches have been done in order to accomplish the purpose. The results are as follows: First, the more a festival provides its visitors with escape from daily life and its uniqueness, the more their participation flow increases. Second, the attractiveness of the events of a festival and the promotion of intimacy among family members and visitors also lead to the increase of participation flow. Third, intrinsic motivation has more influence over the participation satisfaction of a festival than extrinsic one. Fourth, the degree of participation satisfaction is in direct proportion to that of participation flow. Such results could provide useful strategic findings for persons in charge of planning and arranging festivals.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.108-126
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• 2013

The purpose of this study is to develop the basic scales of festival quality. We conducted a content analysis in the discourse of KINDS(Korea Integrated News Database System) and derived five constituent factors, basic quality measures of local festivals through the extensive literature review. We named these qualities "Festival BASICQUAL" that is consist of Infrastructure, Connectedness, Passion, Theme, Culture. We conducted the empirical analysis for the participants in "Geumsan Insam Festival" to verify the "Festival BASICQUAL" As the result, Infrastructure, Connectedness, Culture affected positively on Festival Attachment among all BASICQUALs. However, Passion and Theme did not positively affected on the dependent variable. And then, Festival Attachment positively affected on Festival Satisfaction, while Festival Satisfaction also affected positively on Behavior Intention. This study developed the basic quality concerned with local festivals which is crucial fundamentals to quantify Festival BASICQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• Journal of Digital Contents Society
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• v.11 no.1
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• pp.65-71
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• 2010

Digital game includes one more funny elements which are competition, puzzle, interaction and role-playing. These elements encourage the player's interest and flow. The purpose of this study is to find out the essence of these elements in digital games with Cannibalism. Digital game inherits and develops Cannibalism in the digital space as magic circle, death and rebirth of life, changing the shape of character and reversing the interface.

• Journal of Korea Multimedia Society
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• v.20 no.4
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• pp.686-695
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• 2017

The purpose of the study is to analyze the impact of storytelling factor, technical factor and exhibition environment factor on the degree of satisfaction, degree of immersion and immersion types in and . Our findings show that the degree of satisfaction not only has a significant correlation with the degree of immersion, but also influences on the holding power and behavioral intention. According to the results of correlation analyses, three factors have an impact on the degree of satisfaction and immersion. Immersion factors influence negatively on Focused Attention and Heightened Enjoyment, however, the factors effect positively on Temporal Dissociation and Curiosity. As the influence of immersiveness on the degree of satisfaction and immersion, and immersion types have been verified, this study offers a fresh understanding of the importance of immersion factors as evaluation criteria for digital exhibitions.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.6
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• pp.151-160
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• 2017

Among the methods of developing tourist spots and culture as the experience contents, it is a common method to display high-quality video images on a large display, and it is necessary to make a special difference between the participant's active participation and the visual experience in other regions. In this paper, using the single molecular OLED and active type, the regional tourist spots blend transparent OLED dual-layer display systems with the extended image implementation and augmented interaction techniques to give the participants a real-world experience, such as directing to new experiences and beautiful sights. In this paper, additional images and UI layers are applied to the layers of the images to allow visitors to experience sightseeing information, weather, maps, accommodations, festivals and photo materials with image. In addition to the dual-layer system, it also added a multi-display system that additionally has one vertical 55-inch display on each side, adding to the experience the immersive experience and interface interlocking fun. By using transparent OLED, dual layer panel and 3-channel Multi-image playback technique, the augmented type experience contents which can experience the local attractions in Jeollanamdo province in Korea at all time without any limitation of time and space were developed.