• Journal of the Speleological Society of Korea
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• no.92
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• pp.19-30
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• 2009

The purpose of this paper work is to establish the plans of Gyeongju' identity through the activation of various culture tourism which for literature, narrative, experience and others in company with history tourism. And so first of all we are examined thoroughly the literature related to the characteristics of urban identity and the spot marketing in our country for establishing of this work. And then also we are carried out survey about the cases of Pyeongchang-gun where built around Hyo-seok Lee and Namwon where is too well known the tale of Chunhyang and then make surveyed the actual locale on Gongju and Buyeo in which the old capital of Baekjae. On the other hand the paper work are suggested the plans that Gyeongju' identity has been settled such as the historic culture tourism city of the various culture tourism programs by using of SWOT analysis.

• Journal of the Speleological Society of Korea
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• no.86
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• pp.16-24
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• 2008

Many researcher contended that the tourism types of modern society has changed to 'experience tourism' from 'seeing tourism' recently. Therefore attempts to add edutainment factors in the original tour program has been introduced in cases of tourism cave. As we can see the Hwaam-cave in Jungsun-gun, by preparing with various pavilions which are well-matched with tourism cave. So, the purpose of this study is to the presentations of the activation programs that having on characteristics of edutainment tourism resources for tourism cave. Thus, first of all for establishing of this study, we examined the characteristics and values as tourism resources of cave and then observed the roles and examples of edutainment tourism cave, finally suggested the activation programs that can be shaped for edutainment tourism of cave.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.682-698
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• 2019

This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.139-150
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• 2017

The purpose of this study is to examine the influence of experiential marketing on brand loyalty through brand image and brand attitude, and to ultimately understand the relationship between experiential marketing and purchase intentions. The subjects of the study were first-time participants of the 'Salomon Outdoor City Trail Run' sponsored by the brand Salomon Outdoor. Out of 223 questionnaires given to the subjects, 195 responses were used as the sample for analysis. SPSS 18.0 and AMOS 18.0 were used as the analysis tools. The study results showed that, of the elements of marketing including sensation, emotion, recognition, action, and relation, feel and action positively influenced brand image. Sensation and relation positively influenced brand attitude. Brand image and brand attitude positively influenced brand loyalty and brand loyalty positively influenced purchase intention. The study is significant in that it explores the effects of experiential marketing all the way up to the purchase intention, and how this is influenced by brand image, brand attitude, and brand loyalty. Implications of these findings for experiential marketing as well as future research directions are also provided.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.309-317
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• 2019

This study examined the effects of cooperative art activities according to visiting a forest on fulfilling young children's leadership ability and happiness. To achieve this, a study was conducted on experimental and non-experimental groups of 20 young children in classes A and B at S kindergarten, and also a group of children of the same age in a similar environment. The 16-session forest experience play activity program was planned for conducting research on the children's leadership ability and happiness fullness when using the Nuri curriculum, and this was carried out on the experimental group for 2 months. The pre- and post-analyses were carried out on the non-experimental group after outdoor activities on the topic of the Nuri curriculum-related activities. The results were as follows. First, cooperative art activities through the forest experience had a positive effect on the children's reinvention ability, human relations, goal achievement and direction power, which are all sub-factors of their leadership. Second, cooperative art activities through the forest experience had a positive effect on positive emotions, commitment, personal relations, meaning and achievement, which are sub-factors of their total happiness. Overall, their cooperative art activities during the forest experience were judged to be facilitating factors that have a positive effect on their leadership and happiness fullness.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.121-126
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• 1998

인간이 쾌적하다고 느끼게 되는 것에는 인간과 환경간의 상호작용이 포함되어 있다. 쾌적한 환경을 만든다고 할 때에는 인간과 환경을 하나의 시스템으로 두고 관련되는 여러 요소들이 계속적으로 피이드백 되는 것으로 생각하여야 한다. 쾌적감이란 여러 가지 감성 요소가 복합적으로 조합되어 하나의 이미지와 합치되는 것으로 표현되는 고도의 심리적인 체험감이다. 그러므로 쾌적환경에 대하여 인간의 특성을 중심으로 설계하려고 하면 인간이 쾌적환경을 인지하는 과정이 어떤 과정을 거치게 되는가를 알고 그 특성을 고려하여야 한다. 본 연구는 쾌적감을 구성하고 있는 요소이미지가 어떻게 구성되어 있으며, 환경요소에 대한 감각이미지와는 어떤 구조로서 이루어져 있는 지를 실험적으로 알아보고 퍼지 추론을 이용하여 표현하였다.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.335-336
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• 2017

본 연구는 쏜톤 와일더 작품 '우리읍내(Our Town)'의 댄스뮤지컬 창작을 통해 작품에 참여한 연기전공 대학생들의 스트릿댄스에 대한 경험적 사고 인식 변화와 체험적 움직임의 변화과정을 분석하였다. 연구결과 참여자들은 대사연기와 움직임 표현의 동시성에 대한 부담을 갖고 있었으나 춤과 노래의 템포와 리듬감 변화를 통해 스트릿 댄스의 흥미요소로 나타났으며 이는 춤과 노래 그리고 연기로 병합되는 능동적 사고의 경험으로 요약 되었다.

• Proceedings of the Korea Water Resources Association Conference
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• 2012.05a
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• pp.751-754
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• 2012

에듀테인먼트는 교육(education)과 오락(entertainment)의 합성어이다. 교육적인 내용을 놀이와 접목시킨 것을 말한다. 최근 하천개발은 치수적인 면에 개발과정을 넘어서 친수적인 면, 환경적인 면을 부각시켜 보다 질높은 삶을 살아가는 방향으로 발전하고 있다. 치수사업에 있어서도 과거의 제방중심의 사업에서 보다 다양하고 진보된 대책의 개발과 적용이 이루어지고 있다. 이러한 치수적인 안정을 기반으로 친수적인 면이 부각되면서 보다 접근성이 용이하고, 친수적인 하천의 개발이 지속적으로 이루어지고 있다. 최근의 지역축제로 성공적인 하천 축제로 강원도 양양군 연어축제(남대천), 경상북도 봉화은어축제(내성천)등이 있다. 이러한 축제들은 주요내용이 물고기를 잡는 체험과 관계기관의 적극적인 참여와 관리로 전국의 관광객들이 찾는 축제로 발전하고 있다. 일반적으로 이러한 축제들은 대상어종에 대해 설명하고 있으며, 물고기를 잡는 체험으로 진행되고 하천에 대한 스토리를 접목시키지만, 하천변 개발로 이루어지는 것은 부족한 실정이다. 본 연구에서는 하천개발에 있어 다양한 소재를 접목시켜 친수적 하천개발에 교육적 요소를 결합하여 스토리 텔링기법으로 하천을 개발하는 방안을 제안하였다.

• Journal of Korean Library and Information Science Society
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• v.47 no.3
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• pp.187-211
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• 2016

The present study investigates the seventh and the eighth graders' perception of Free Learning Semester Programs offered by libraries by developing a survey questionnaire on students' needs for Free Learning Semester Programs of Libraries. The skills that middle school students want to improve in Free Learning Semesters are career exploration skills, and the type of Free Learning Semester that is most intensively implemented is career exploration activities. Programs are often offered in the form of experiential classes. Regarding the activities that the students want to participate during Free Learning Semester, the most preferred activities included field experience activity in the career exploration domain, cooking class in the student choice program, smartphone app development in club activities, design activity in the art domain, the badminton in the physical education domain, and using iPad in the information use skills. In addition, among the library programs in coordination with Free Learning Semester, the students liked the occupational experience program most. Future studies need to include the development and implementation of Free Learning Semester Programs based on students' opinions, and investigate their satisfaction with the Free Learning Semester Programs offered by libraries.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.73-110
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• 2017

This study explores the effectiveness and applications of event collection programs, which are integrated programs with event experience and collection experience as a cooperation model that combines school education and library resources as course-related materials. For the purpose, a triangulated analysis with both quantitative and qualitative data was conducted. As a result, This study examined an event collection program's effectiveness which were positive effects on the participated students' reading and perceptions on the roles of their school libraries. The event collection supported the students to self-construct their knowledge by exploring information with the provision of a collection with various materials on a topic, which would be hardly provided within the traditional library subject classification, and that the event collection program could be a useful tool for self-directed reading due to its promotion of interaction, sharing, and participation among materials and the participated students by functional factors of experiential marketing.