• Title/Summary/Keyword: 창업준비

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플랫폼 비즈니스 기업에 대한 투자결정요인에 관한 연구

  • 허태환;민경세
    • 한국벤처창업학회:학술대회논문집
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    • 2023.11a
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    • pp.79-84
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    • 2023
  • 플랫폼은 산업 전반에 걸쳐 막강한 영향력을 행사하며 비즈니스 생태계를 변화시키고 있다, 이러한 변화의 흐름에 따라서 플랫폼 기업의 가치가 빠르게 상승하고 있으며 좋은 플랫폼 기업을 발굴하여 육성하는 것이 곧 국가경쟁력 향상으로 이어지고 있다. 플랫폼 비즈니스 기반의 기업은 플랫폼 특성인 네트워크 효과와 수확체증 현상이 영향력을 발휘하기 전인 사업 초기에는 충분한 수익 발생이 어렵고 승자독식의 산업구조로 인해 치열한 선두 경쟁을 강요받고 있기에 기업 성장을 위해서는 투자유치를 통한 자금을 확보할 필요성이 있다. 본 연구는 플랫폼 비즈니스 기반의 기업에 대한 투자자의 투자결정요인을 도출하고 각 요인 간의 중요도 차이를 분석하여 투자를 준비하는 플랫폼 기업에게 투자자의 관점을 이해하고 사업을 검토하는 데 참고할 수 있는 시사점을 제시하여 플랫폼 기업의 투자유치 성공률을 제고 및 플랫폼 생태계 활성화를 목적으로 하고 있다. 투자자의 투자결정요인과 플랫폼 가치평가에 관한 선행연구를 바탕으로 플랫폼 기업에 적합한 14가지의 투자결정요인을 도출한 뒤 계층화를 통해 플랫폼, 시장, 창업자/팀, 재무, 제품/서비스의 5가지 주요 요인을 선정했으며 투자자를 대상으로 AHP 분석기법을 활용한 1:1 쌍대비교 설문을 진행하였다. 연구 결과 가장 높은 중요도를 나타내는 요인은 플랫폼 특성으로 확인되었으며, 이는 본 연구에서 선정한 플랫폼 특성인 플랫폼 규모, 핵심 참여집단 확보 여부, 가치 고착 용이성, 확보한 데이터 가치가 플랫폼 기업의 가치평가에 적절하다는 것을 시사한다. 추가로 플랫폼 기업에 대한 투자경험 유무로 그룹을 나누어 중요도를 비교한 결과 플랫폼에 투자한 투자자가 그렇지 않은 투자자에 비하여 플랫폼 기업이 확보한 데이터 가치에 대해 높은 중요도를 두고 있다는 것을 확인했다.

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Empirical Study on the Influence of Quality Level of Service and Assistance degree on Satisfaction consequent on Corporate Characteristics : With focus on Start-up Business Incubator Center's Support Service (서비스의 질적수준 및 도움정도가 기업의 특성에 따른 만족도에 미치는 영향에 관한 실증연구 : 창업보육센터 지원서비스를 중심으로)

  • Rhee, Do-yun;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.6
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    • pp.3858-3869
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    • 2015
  • In industrial society, the conversation topic of this period is mainly business start up, and revitalization of business start-up, through creation of new jobs, is playing an important role in employment maximization and revitalization of economy in general; one of those inducements is a start-up business incubation system, in whose center exists a start-up business incubator center. Hereupon, this study is intending to contribute to setting up the efficient operation direction and polity line, and provide a clue to a discussion by empirically analyzing the influence of quality level and degree of assistance of a start-up business incubator on satisfaction. For this purpose, this study developed a questionnaire on the basis of the preceding researches and conducted its research targeting a total of 500 valid samples. As a result of doing research, it was found that the quality level and assistance degree of services provided to a move-in company or a preparator of business start-up has a significant influence on satisfaction with the center & support service, and a manager's capabilities and related technology characteristics had a significant influence on satisfaction.

초대석-안철수 연구소 사장

  • Sin, Seung-Cheol
    • Digital Contents
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    • no.1 s.140
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    • pp.20-21
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    • 2005
  • 의사의 길을 포기하고 지난 95년 서초동 뒷골목에서 안철수연구소를 창업한 안철수.CEO 안철수의 영혼이 있는 승부가 어느덧 10년의 시간을 경과하게 됐다. 3명으로 시작된 안연구소는 어느덧 300명을 넘어서게 됐고 중국과 일본에 현지법인을 설립, 글로벌 기업으로의 도약을 준비하고 있다. 이는 국내 보안기업들이 줄줄이 휘청대고 있는 상황에서 일궈낸 것이어서 그 의미기 남다르다. 안사장을 만나 지나온 10년, 그리고 앞으로의 10년을 들어 봤다.

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1:1 맞춤식 경력개발 솔루션 개발한 ‘아이미루닷컴’

  • Korea Venture Business Association
    • Venture DIGEST
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    • s.76
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    • pp.26-26
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    • 2005
  • 대한민국 젊은이들은 할 일이 너무 많다. 사춘기 때는 수험생이라는 이름으로 대학입시라는 바늘구멍을 통과하기에 바쁘고 졸업 후에는 청년실업 35만명 시대에 취업준비생이라는 이름으로 더 작은 바늘구멍을 통과해야 한다. 이런 문제를 해결해 보고자 나선 젊은 회사가 있으니, 경상대학교 대학생창업기업‘아이미루닷컴(대표 최성욱)’이 바로 그들이다.

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The Effect of Satisfaction Level with the University Entrepreneurship Education, Recognition of Support System, and Mentoring on the Entrepreneurial Intention: The Moderating Effect of Entrepreneurial Self-Efficacy (대학생의 창업교육 만족도와 창업지원제도인식, 창업멘토링이 창업의지에 미치는 영향: 창업효능감을 조절효과로)

  • Yu, Young Cheul;Lee, Won Il
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.187-200
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    • 2023
  • The purpose of this study is to examine how the start-up education, start-up support system, and start-up mentoring directly and indirectly conducted in universities affects entrepreneurial Intention, and to present programs and directions that can increase the possibility of start-up for college students. This study analyzed the effects of college students' satisfaction with university entrepreneurship education, awareness of the entrepreneurship support system, and entrepreneurship mentoring on entrepreneurial will, and then analyzed how entrepreneurship efficacy affects entrepreneurial will as a moderating effect. The recognition of the start-up support system was divided into the government start-up support policy and the university start-up support project, and start-up mentoring was divided into mentoring function (problem-solving function, networking function, communication function, motivation function) and mentor trust (cognitive trust, emotional trust). Regression analysis was performed on satisfaction with college entrepreneurship education, perception of entrepreneurship support system, entrepreneurship mentoring as independent variables, and willingness to entrepreneurship as dependent variables. In addition, entrepreneurship efficacy was designated as a moderating variable and analyzed. As a result of the study, first, it was found that satisfaction with start-up education had a positive (+) effect on college students' willingness to start a business. Second, among the start-up support systems, university start-up support projects were found to have a positive (+) effect on college students' willingness to start a business. Third, as a result of verifying whether entrepreneurial self-efficacy has a moderating effect on the relationship between college start-up support projects and college students' willingness to start a business while recognizing the start-up support system, it was found to have a moderating effect. The following implications can be derived based on the analysis results of this study. First, efforts to improve start-up education will be needed to increase the satisfaction of start-up education. Second, Through the operation of the start-up counseling center in the university, it will be possible to recognize the education system supported by the university, the university start-up support project that can carry out the indirect experience of start-up, and the government start-up support policy that supports funds. Third, It will be necessary to open a program that can provide start-up mentoring through connection with mentors in the start-up field, such as professors, employees, and senior start-ups in universities. Fourth, It is necessary to develop thorough education on the preparation process of start-ups, start-up special lectures where senior start-ups can indirectly experience the failure of start-ups, and programs for customized start-up education according to college students' major and individual tendencies.

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A Plan for Startup of Optical Shop by Ophthalmic Optics Students (안경광학과 학생들의 안경원 창업예정도)

  • Lee, Ok-Jin;Jung, Se-Hoon;Shin, Jin-Ah
    • Journal of Korean Ophthalmic Optics Society
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    • v.13 no.4
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    • pp.31-36
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    • 2008
  • Purpose: To investigate optical shop startup awareness of ophthalmic optics students as a basic source for startup education. Methods: Total of 287 students from three ophthalmic optics college in kyung-gi region was surveyed and analyzed using SPSS analysis. Results: Optical shop startup business plan of ophthalmic optics students was very high (80.1%). For startup timing, over 6yrs of employe (37.0%) was most and there was significant difference according to age (p<.001) and optician family present (p<.05). For startup type, single startup type (37%) was most and there was significant difference according to grade (p<.01). For startup unit of space, 30 pyong (43.5%) was most, Seoul metropolitan area and kyung-gi region (54.4%) was most for startup region, and station area (40.8%) was most for startup location. The reason of non-startup was eye hospital and glass related company employe (35.7%) was most and optical shop employe (35.7%) was most for non-startup planner's way. Conclusions: Startup business plan was very high and need to have startup education for there startup provision.

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경찰관 퇴직이후 경제활동 지속의도에 영향을 미치는 요인에 관한 연구

  • 박재진;하규수
    • 한국벤처창업학회:학술대회논문집
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    • 2023.04a
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    • pp.59-62
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    • 2023
  • 100세 인생 시대의 도래는 사회적으로 많은 변화를 요구하고 있다. 기성세대들이 기존의 조직구조 속에서 일할 수 있는 최고 연령이 60대 초반인 것을 감안한다면 100세 인생 시대에는 퇴직한 후에 3~40년간 살아나갈 대안이 있어야 한다는 것이다. 이러한 환경 속에서 일반 직장인들에 비해 직장에서 많은 시간과 노력을 하고 있는 경찰관들이 퇴직 후에 경제활동을 지속하게 하는데 영향을 미치는 요인에 대한 연구를 하는 것이 중요하다고 생각한다. 따라서 본 연구는 정년을 마친 후 연금을 받게 되는 경찰관들이 다른 직종의 직장인들과 비교하여 경제활동에 대한 필요성을 느낄 것인가? 그렇다면 그 이유는 무엇인가? 퇴직 후에도 경제활동을 하려는 경찰관들에게 어떠한 요인들이 영향을 주는 것일까? 등에 대한 것을 기존 연구와 문헌들을 통하여 연구 모형과 가설을 정하고 설문 조사를 통해 실증적으로 분석하고자 한다. 본 연구는 재직 경찰관들이 퇴직 후에 경제활동을 지속하기 위한 의도에 영향을 미치는 요인에 관한 연구를 위해 개인역량, 경제활동 동기, 돈과 경제에 대한 인식, 경제적 만족도와 직장 안정성, 직장 공정성과 상하관계, 교육 및 교육 참여, 은퇴 준비, 직무만족과 직무의 미래비전을 독립 변수로 하고 경제활동 지속의도를 종속 변수로 설정하여 진행하였다.

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Analysis of the Influence Factors on Satisfaction of Returning to Farming in Farm-returning and Rural-returning : With Moderating Effect of Family Factor (귀농 귀촌에서 귀농만족에 미치는 영향요인 분석: 가족 지지도를 조절효과 중심으로)

  • Lee, Ji Heum;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.39-53
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    • 2017
  • The purpose of this study was to investigate the effects of the rural migration factors, degree of preparation for migration, lifestyle conditions and support policies reflected against the family satisfaction of the migration. In this study family factors were used as control variables. Independent variables for this study will consist of the factors of rural migration, the degree of preparation for migration, living conditions of the farmers and the support policies, where as the dependent variable is the satisfaction of migration with an adjusting factor of the family satisfaction which will be further analysed to identify its effects on the dependent variable. For this study, a questionnaire survey was conducted for the residents and 237 valid questionnaires were collected. Multiple regression analysis was performed based on the collected data where demographic attributes being the controlling variable, and regression analysis was performed for the adjusting variable of the family. As the economic factor increases, the level of satisfaction generated to be higher in rural migration. As for the degree of preparation, living condition and support policies resulted, great quantity of green nature, safety and agriculture startup support, respectively, indicated a positive effect to the satisfaction level of migration. From the results, adjustment effect of the family factors on the economic, nature, convenience and satisfaction of the migration have appeared. The conclusion of this study is that policy support, regional stability, and economic gain are the most important factors to increase satisfaction and to reduce re-migration rate to city.

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The Effect of Entrepreneurial Knowledge Acquisition on Entrepreneurial Intention via Entrepreneurial Self-Efficacy: The Moderated Mediation Effect of Family Entrepreneurship Background (창업지식습득이 창업자기효능감을 매개로 창업의도에 미치는 영향: 창업자 가족배경의 조절된 매개효과를 중심으로)

  • Lee, Juyon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.4
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    • pp.219-232
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    • 2022
  • Empirical studies on entrepreneurial intentions have been conducted from various perspectives over the past few decades. The unemployment rate has increased as the global economy stagnates in the aftermath of the COVID-19 pandemic, and entrepreneurship is emerging as an alternative to job creation. Although numerous antecedent variables have positive effects on entrepreneurial intention, this study focuses on entrepreneurial self-efficacy as an individual factor and the entrepreneur's family background as an environmental factor. This study analyzed the survey results of 300 global respondents through the online survey platform Prolific. The respondents were screened by asking a question about having had entrepreneurial education. Since the effects of entrepreneurial self-efficacy on entrepreneurial intention have been proved in numerous domestic studies, this study aims to generalize these results by investigating global samples. The moderated mediation analysis was performed using PROCESS to verify the research hypotheses. This research investigated the effect of entrepreneurial knowledge acquisition on entrepreneurial intention via entrepreneurial self-efficacy and the moderated mediation effect of the family background of entrepreneurs. The results of this study are summarized as follows. First, acquisition of entrepreneurial knowledge had a positive effect on entrepreneurial intention. Second, entrepreneurial self-efficacy mediated the relationship between entrepreneurship knowledge acquisition and entrepreneurial intention. Third, the entrepreneurship family background moderated this relationship. Specifically, when the family entrepreneurship background is strong (vs. weak), the positive effect of entrepreneurial knowledge acquisition on entrepreneurial intention via entrepreneurial self-efficacy significantly increased. The implications of this study are as follows. First, in the process of preparing for a own business, entrepreneurial education is a necessary condition to improve the entrepreneurial intention. Second, the higher the level of acquisition of entrepreneurial knowledge, the more positive attitudes toward entrepreneurial intention can be induced. Third, strong family background of entrepreneurship further promotes entrepreneurship intention by increasing entrepreneurial self-efficacy. In conclusion, in order to revitalize entrepreneurship, it is important to provide various entrepreneurial education programs. These educational programs will be able to improve entrepreneurial self-efficacy by providing more opportunities for students to acquire entrepreneurial knowledge, and thereby promote entrepreneurial intention. In addition, it is important to develop and provide advanced educational curriculum for those who have start-up business experiences in their families.

The Effect of Entrepreneurial Competence and Perception of Entrepreneurship Opportunities on Entrepreneurial Intention: Focusing on the Mediating Effect of Entrepreneurship Opportunity Assessment (중장년 직장인의 창업 개인역량 및 창업기회인식이 창업의도에 미치는 영향: 창업기회평가의 매개효과를 중심으로)

  • Ju Young Jin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.3
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    • pp.45-60
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    • 2023
  • In this study, we analyzed the influence of middle-aged office workers' entrepreneurial competency and entrepreneurial opportunity recognition on entrepreneurial intention by mediating entrepreneurial opportunity evaluation. Sub-variables of entrepreneurial competency were classified into prior knowledge, positive attitude, and social network. For the empirical analysis of this study, an online survey using Naver Office was conducted for about 15 days (February 6, 2023 - February 20, 2023) targeting office workers across the country who are interested in starting a business, and a total of 262 copies were collected and missing values. For 250 copies excluding 12 copies, SPSS Ver.24.0 and PROCESS MACRO Model 4.0 were used for empirical analysis. The results of the analysis are as follows: First, the higher the prior knowledge of the founder's individual competency, social network, and entrepreneurial opportunity recognition, the higher the entrepreneurial opportunity evaluation and entrepreneurial intention. On the other hand, it was found that the positive attitude among entrepreneurs' individual competencies did not affect entrepreneurship opportunity evaluation and entrepreneurial intention. In addition, the magnitude of the influence on entrepreneurial opportunity evaluation and entrepreneurial intention was in the order of entrepreneurial opportunity recognition, prior knowledge, and social network. This is because the positive attitude of middle-aged office workers towards start-up has a negative image of start-up due to the shrinking start-up environment due to COVID-19, fear of failure due to lack of preparation for start-up, and successive cases of start-up failure due to cognitive bias errors due to overconfidence. implying that there is Second, it was found that the evaluation of entrepreneurship opportunities had a significant positive (+) effect on entrepreneurial intention in a situation where the entrepreneur's individual competency and entrepreneurial opportunity recognition were controlled. Third, the startup opportunity evaluation was shown to mediate between the prior knowledge of the entrepreneur's individual competency, social network and entrepreneurial opportunity recognition, and entrepreneurial intention, but it did not mediate between positive attitude and entrepreneurial intention. Fourth, among the factors influencing entrepreneurial opportunity evaluation and entrepreneurial intention, entrepreneurial opportunity recognition was found to be larger than founder's individual competency, confirming the importance of entrepreneurial opportunity recognition. Fifth, it was found that prior knowledge and network, which are individual capabilities of the founder, affect the evaluation of entrepreneurial opportunities and entrepreneurial intention, so that strengthening entrepreneurship education to recognize the importance of cultivating prior entrepreneurial knowledge and experience can revitalize middle-aged office workers' entrepreneurship. confirmed.

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