• Title/Summary/Keyword: 직장 유형

Search Result 128, Processing Time 0.029 seconds

Advertising Effect by Clothing Advertising Involvement and Types of Advertising Appeal (의류광고 관여와 소구 유형에 따른 광고효과 -20-30대 직장여성을 중심으로-)

  • 홍병숙
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.23 no.7
    • /
    • pp.1040-1051
    • /
    • 1999
  • The objective of this study was to search out the motive and it's degree of the advertising involvement and to verify how the consumer's reaction have influenced on the effect of the advertising. In this study the questionaries used and objects were 236 working women form 20 to 39 years old. The dates were analyzed by reliability mean standard deviation percentage Duncan test t-test factor analysis correlation ANOVA and regression. The outcome of the analysis can be as follows : 1. Consumer's advertising involvement in the clothing goods was standing on 'Emotional' 'Expressional' or 'Economical' position. Among the factors affecting the consumer'sbehaviors. 'Usefulness' 'Like or Dislike' or 'Uniqueness' are the major 3 bases for perceptive evaluation 'Activity' 'Uncomfortableness' and 'Tranquility' are the 3 factors extracted from consumer's emotional reaction. 2 There was little difference in the size of advertising effect among the cluster types classified by each difference motive of the clothing advertising involvement. 3. Perceptive evaluation of the types of advertising appeal the non-sex-appeal advertising was inclined to "Usefulenss' or 'likes' while the sex-appeal advertising depending rather highy on 'Uniqueness' In respect of emotional reaction "Tranquility' was on non-sex-appeal advertising while more 'Activity' or 'Uncomfortable' feeling were on sex-appeal advertising. 4. In the light of 'advertising style' 'brand image' or 'purchase stimulation' the non-sex-appeal advertising was rather favorable received by the consumer's than the sex-appealing one. 5. All those surrounding factors excluding the 'uniqueness' are closely co-related to purchase stimulation.

  • PDF

Exploring Unemployed Women Labor Force-based on the Estimations of the Reservation and Market Wages (미취업 여성의 미취업 원인에 관한 연구: 의중임금과 시장임금의 비교를 중심으로)

  • Lee, Seonglim
    • Journal of Labour Economics
    • /
    • v.27 no.1
    • /
    • pp.135-164
    • /
    • 2004
  • Using the data from the KLIPS, this study categorizes unemployed women into the four mutually exclusive groups according to the two criteria (whether to have intention to work and the comparison of reservation and market wages), and investigates factors affecting the status of the unemployment of women. Heckman's sample selection regression and multinomial logit are applied for the estimation. The major results are: the proportion of unemployed women who do not have intension to work or whose reservation wages are greater than expected market wages is about 50%, and the proportion of unemployed women who have intension to work or whose reservation wages are less than expected market wages is about 50%; second, human capital, burden of child raising and household production, household economic status, the variables related to work experience are found to be the factors affecting unemployment status of women.

  • PDF

Fashion Image Preference, Pursued Image and Self-Image Satisfaction of Businessmen According to Personality Types (직장 남성의 성격유형에 따른 의복이미지 선호, 추구이미지와 이미지 만족도)

  • Kim, Hyun-Sue;Lee, Ji-Yeon;Lee, Youn-Hee
    • Journal of the Korean Society of Costume
    • /
    • v.62 no.1
    • /
    • pp.1-13
    • /
    • 2012
  • This study is aimed at finding out the self-perception and value of clothing they wear to today's businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20's to 50's and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one's own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.

A Comparative Study on the Commuting Regional Type According to the Features of Foreigner Commuting (외국인 통근 특성에 따른 지역 유형별 비교 연구)

  • Ryu, Ju-Hyun
    • Journal of the Korean Geographical Society
    • /
    • v.44 no.3
    • /
    • pp.339-354
    • /
    • 2009
  • The purposes of this study are to identify many implications of commuting regional type according to the features of foreigner commuting. Research on the pattern of distribution of foreigners has been very simple and limited because foreigners usually lived together in a specific area, and their workplace often tended to be their residence. However they currently live dispersed more Widely, and their job and housing increasingly tend to be mismatched. This study divided areas inhabited by foreigners into general one characterized by job-housing match and exceptional one characterized by job-housing mismatch, and then examined the features of foreigner commuting. General commute type showed a high rate of intra area commute and foreign workers' universal features. Inflow commute type showing high E/R ratio. In these areas, outflow commuters had a short journey to work while inflow commuters had relatively a long journey to work, and professionals accounted for a high proportion of employees. Outflow commute type showing low E/R ratio. In these areas, outflow commuters had a long journey to work while inflow commuters had a relatively short journey to work. The composition ratio of three commute types was different according to nationality and visa type.

A Study on GWP Management and Performance in Accordance with the Type of Service Industry (서비스산업 유형에 따른 일하기 좋은 직장 (Great Work Place)의 경영성과 연구)

  • Kim, Youngsoon;Kim, Hyunsoo
    • Journal of Service Research and Studies
    • /
    • v.5 no.2
    • /
    • pp.51-70
    • /
    • 2015
  • The government announced a number of policy on service industries and pushing. over the past 10 years. Important role in the service industry is a very large degree job creation, as well as employment impacts have had a stable employment skills. In June 2015 the Bureau of Statistics released the youth unemployment rate (15~29 years) showed a 10.2%. The service industry is recognized as one of the alternatives that can overcome the deteriorating economic situation this way. Is there a difference between industry by type what performance management is applied when this service was variable with a GWP of Korean? Can GWP variables are variables which are more important to recognize the service industry? GWP variables having a certain impact on the activities of the member teamwork, job involvement has what effect on? And the impact on business performance relationship who only proven case studies whilst also want to empirical verification.

The Subjectiveness of Decent Jobs using Q Methodology (Q 방법론을 활용한 괜찮은 일자리에 대한 주관성 연구)

  • Jang, Ha-Yeon;Lee, Young-Min
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.8
    • /
    • pp.620-629
    • /
    • 2019
  • In this study, we expected the perceived difference of job calling and decent jobs between recent generation and baby-boomer and eco baby-boomer generation. Understanding perceptions of jobs by current generation that are perceived as lifetime jobs rather than lifetime workplace will make some valuable contributions to future job research and policy. The aim of the study was to examine the subjective perception of decent jobs among university students who are ready to go to labor market. By using Q methodology, we extracted 291 Q statements and 47 Q samples. In addition, 31 subjects classified Q samples into Q distributed tables. We used Ken-Q Analysis program. In the results, we found five types of perceived subjectiveness on the decent jobs, which were interests-seeking, balance-seeking, toward organization, power-seeking, and career development. These results confirm the diversity of perceptions of decent jobs. Then, we suggested policy implications to help the labor market entry based on the results.

Utilizing an Office Building of Public Institution for Activating the Communities of Innovation City - Focused on the Facility Type and Scale (혁신도시 지역커뮤니티 활성화를 위한 공공기관 사옥 활용방안 - 도입시설 유형 및 규모산정을 중심으로)

  • Jeong, Yeun-Woo;Lee, Sang-Jun
    • Land and Housing Review
    • /
    • v.1 no.1
    • /
    • pp.91-102
    • /
    • 2010
  • The purpose of this study is to prepare the introduction of the community facilities in public corporation buildings as the effort to community activation in the innovation city. The type and development condition of community facilities, and the cases of the private and public corporation buildings are studied. Moreover, the type and scale of facilities which can be established in the public corporation building that will move to the innovation city. The result can be summarized as follows; First, the community facilities can be classified into leisure, public administration, culture, athletics, and welfare, and the facilities are suggested at each hierarchy of living area. Secondly, the result of the case study shows that the public corporation establishes and operates various facilities include welfare, culture, and athletic facilities while the private part usually installs the cultural one. Thirdly, cultural(library, museum, performing place), athletic(soccer field, tennis court, swimming pool), welfare(day nursery, children's library) facilities are selected as the applicable ones to the public corporation building which is going to move to the innovation city. And finally, the basic unit of each facility is derived based on the investigation of legal standard, present condition, and literature reviews, etc., and applied to estimate the scale of the community facility in the public corporation building.

Analysis of Korean workers' working hours (대한민국 근로자의 근로시간 분석연구)

  • Baik, Jai wook
    • Industry Promotion Research
    • /
    • v.5 no.3
    • /
    • pp.1-10
    • /
    • 2020
  • The purpose of this study is to analyze the working hours of Korean workers in terms of occupation, employment contract period, employment type, final education level based on the first(2006), second(2010), third(2011), fourth(2014) Korean Working Conditions Survey(KWCS) results. Also KWCS was compared to European Working Conditions Survey(EWCS). It is found that weekly working hours were decreasing over the years since mid 2000 but weekly working hours of Korean were still longer than those of Europeans. It is also found that service workers and sales workers worked longer hours than specialists, that private sector worked longer hours than public and non-profit organization, and that the less educated worked longer hours than the more educated.

A Study on the Usability of Authorized Tools by Types of Collaboration -Focused on Collaboration between Designer and Developer- (협업의 유형에 따른 저작도구의 사용성 연구 -디자이너와 개발자 간의 협업 중심으로-)

  • Park, Jung-Hoon;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • v.18 no.10
    • /
    • pp.453-458
    • /
    • 2020
  • Recently, it is difficult to communicate face-to-face during work due to corona. To solve this problem, various platform-type communication tools are being created. For this study, we surveyed office workers in the 2040 field to find out what tools they are using the most and what are the most difficult problems with their collaboration. According to the analysis, practitioners use familiar tools that they used frequently for their work, and during the collaboration, poor communication is the most difficult. In this study, we would like to identify the tools and uses that are currently being used by domestic designers and developers in collaboration, and suggest directions for solving problems.

The Factors that affect the Health Promoting Behaviors of Middle-aged Workers between Type D and Non-type D Personality (D유형 성격여부에 따른 중년 직장인의 건강증진행위에 영향을 미치는 요인)

  • Lim, Eun Ju;Noh, Jun Hee;Kim, Seung Eun
    • Korean Journal of Occupational Health Nursing
    • /
    • v.22 no.1
    • /
    • pp.47-56
    • /
    • 2013
  • Purpose: This study is to identify the factors that affect middle-aged workers' health promoting behaviors. Methods: 214 middle-aged workers participated in surveys, and the data were collected from August to September 2012 and analyzed by using descriptive statistics, Pearson's correlation coefficient, and multiple regression analysis with PASW 18.0 program. Results: It was found that among the factors, the degree of job stress (t=7.69, p<.001) and depression (t=6.23, p<.001) were significantly high for type D individuals, while non type D showed meaningful degree of self-related health status (t=-3.66, p<.001) and health promoting behaviors (t=-4.71, p<.001). The notable variable that affected the health promoting behaviors of the middle-aged workers was depression for both type D (${\beta}$=-.357, p= .029) and non type D (${\beta}$=-.325, p<.001) individuals, and this variable accounted for 24.1% and 18.2% respectively. Conclusion: The study revealed that the middle-aged workers showed high degree of job stress and depression that influenced on their health promoting behaviors. Thus, they are recommended to receive health management programs that offer treatment through consulting considering their individual personalities.