• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.501-508
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• 2024

The rapid development of digital media has led to a swift transition of video content consumption to new media channels. Terrestrial broadcasters that have expanded their strategies to include YouTube channels have achieved significant success, even to the extent of restructuring their revenue models. Based on these successful examples, local terrestrial broadcasters have been striving to expand their presence on YouTube. However, the results have been modest thus far. This study examines how terrestrial broadcasters in Gwangju are utilizing YouTube and employs Q methodology to analyze the audience preferences for their YouTube content. The analysis identified three types of audience preferences: "Trend-Sensitive," "Emotionally-Focused," and "Regionally-Attached." Tailored content creation strategies were proposed for each type. This approach not only provides practical guidelines for establishing YouTube strategies for Gwangju's terrestrial broadcasters but also helps to develop policies for producing sustainable and evolving high-quality content in the new media era.

• Korean journal of communication and information
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• v.52
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• pp.27-47
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• 2010

This study analyzes the latest statistics for 3 years based on the traits of market environment, internal organization characteristics(the size and distribution of workforce), and financial structure, and then, investigates the interactivity traits and drawbacks between organization and market environment, among the local broadcast stations, and, among the type of work in the internal organization, by interviewing with broadcasters working at the local stations. Major findings of this studies are : at first, statistically, the conditions of local market environment, the size of local station workforce, financial structure are very poor. And, the interactivity among the local broadcast stations have so many difficulties because of a conflict of interest. So, for getting over a difficult situation at the local stations, in addition to planning to support local stations with various policies, government and local stations should seek for solution to overcome the conflict of interest jointly.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.169-186
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• 2020

This study aims to examine the characteristics of news content and users' reactions in local broadcasting Youtube news' channel, and explore how the local media should response in the new online video environment. YouTube Open API sampled 3,950 news-related videos uploaded over a month on 31 YouTube news channels nationwide. The content analysis was performed on the basis of the analysis of individual videos, such as characteristics of each content and users' reactions. As a result, a few news channels have produced digital-only content, but the ratio has been very low, most were broadcast replay videos with titles and formats uploaded as they were. In some cases, it still operates as a comprehensive channel, which failed to show its expertise as an independent digital news platform. This shows that theses YouTube channels lacks differentiation from TV or its own web page, and is still skewed to the auxiliary role or online archive function of TV platform. Nevertheless, digital-only content, which can be a national issue based on regional expertise, has led to a higher number of views and users reactions, suggesting that is a realistic and effective strategy with expandability in online space in the future.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.192-209
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• 2011

This study looked into coping strategies of local terrestrial broadcasting companies in the media market, since the introduction of comprehensive programming channels was confirmed. Local terrestrial broadcasting companies vulnerable to market competitiveness are driven more out to the difficulty of survival in a limited advertising market with the advent of comprehensive programming channel. and Local terrestrial broadcasting receive discriminative application than comprehensive programming channel. They have reverse discrimination in must-carry, broadcasting area, programming regulation, advertisement regulation, broadcasting development fund. Hence, Local terrestrial broadcasting needs diverse countermeasures at difficult media circumstances. Above all, Competitive content reinforcement is desperately needed. That's why content distribution structure needs diversification. And, It is necessary for local terrestrial broadcasting companies to diversify the content distribution system. As a way to expand distribution structure of local broadcasting, the introduction of local programming regulations for total amount will be highlighted in the nationwide network program. The mandatory policy that programs produced by local terrestrial broadcasting companies will be broadcast regularly in prime time through a nationwide network is an example. In addition to developing high content independently, 2nd Multiple channels of distribution is needed. It has to be supplied to various platforms including local broadcasting, SO and etc. In addition, it is necessary to activate regional co-production program between local terrestrial broadcasting companies and regions. Time rate between central stations and local terrestrial broadcasting companies must be distributed practically. And also, local terrestrial broadcasting companies in addition to ad revenue model to themselves and their own businesses by expanding the sponsorship to strengthen the competitiveness will have to nurture self-sustaining. Moreover they must have enlarge economy of scale through widen of broadcasting area.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.427-437
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• 2020

This article researched the changes of terrestrial local broadcasting companies in a crisis of management. According to the following: First, the structure of the internal organization of local broadcasting companies has been changed to put more emphasis on 'management'. Second, most of the interviewees responded that this change was an inevitable choice. However, some responded that their 'role identity' was changing in a negative direction. Third, these changes have led to the emergence of programs that could undermine public interest. It also showed an increase in the production of 'funding-based' programs and 'mobile first' programs.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.226-236
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• 2019

This study analyzed the relationship between the management and programming, and the changes of production type according to the changes of management situation in the local broadcasting companies. This study found that the operating income ratio has a correlation with the self-production ratio. Meanwhile, analysis of the changes of production types according to the changes of business circumstance empirically proved that the number of performers has decreased while that of the external shootings has increased when the business situation has been got worse in local broadcasting station.

• Journal of the Korea Society of Computer and Information
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• v.26 no.11
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• pp.129-137
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• 2021

Recently, local broadcast companies are experiencing financial shortages and business deterioration due to difficulties in securing income sources. This is due to the continuous decrease in viewership ratings as the contents of the broadcast companies do not attract the interest and participation of local residents. To resolve this issue, this paper presents a social network service closely coupled with local broadcasting. In the proposed service, the exposure range of articles is limited to a region so that reporters could easily find the interests of local residents. In addition, among the articles written by local residents, the articles requested to be broadcast by reporters are placed at the top section of the main page. From this UI configuration, local residents can easily recognize that their opinions can be directly connected to the broadcast, which is intended to activate their participation. The proposed service was implemented in the form of a prototype system with JCN, a broadcasting company in Ulsan, and this paper discusses its user interfaces, system structure, and an algorithm to estimate the priority of the written articles.

• Korean journal of communication and information
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• v.33
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• pp.53-86
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• 2006

This paper presents comparative analysis of the traits of personal network structure shaping in local press organizations of Korea. For this analysis, this study attempts to investigate three topics. First, the density traits of personal network structure in the whole of local press organization. Second, the comparison of density trait shaping in personal network structure between press section of local broadcasting stations and local newspaper companies. Third, the positional trait in each local press organization. To answer the questions, the data concerning commissioners and executive members in local daily newspapers and local broadcasting organizations from the Civic Government to the People's Government have been collected and analyzed. The interconnections of regional(birthplace) and educational(university graduated) aspect were analyzed via methods of cross analysis, density analysis and correspondence analysis. In brief, major findings of this study are as follows ; As a result of analyzing cross analysis and density analysis of the personal network based of regional and educational aspect, the numerical value of density was too high on the whole of local press organizations. But, especially local newspaper companies has been showed that was higher density compared with press section of local broadcasting stations. And, positional distance between local press organizations were showed obviously in the case of regional(birthplace) aspect. But, in case of educational aspect, positional distance were showed obviously between commissioners and executive members.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.686-695
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• 2017

Advancement in media technology has brought about changes to the scene of ethnic minority media. As now platforms started to convey information about mother country as well as new nation. This study examines the actual status of Korean minority broadcasting companies and promoting its competitiveness through interviews and survey of media companies. The result shows that Korean ethnic broadcasting market is facing severe competition and decrease in profit by entering Korean terrestrial TV companies. Therefore, supports of Korean government is essential for promoting competitiveness of Korean minority media companies. Through voces of Korean minority media companies, we will search for find out solutions : support of production cost, supply of Korean programs, and training programs for promoting the capability of production staffs.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.728-737
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• 2021

In the meantime, broadcasting CG has gone through the process of dismantling, changing, and distorting, while broadcasting CG in broadcasting programs utilizes the expanded background of 'temporality' and 'formality'. This is to create an audiovisual language that appeals to human synesthesia by expressing the meaning to be conveyed in three dimensions. Broadcast CG goes beyond simple instructional and informational broadcast graphic operation, and increases the pure aesthetic value and sensibility of the video considering readability and formativeness, and through this, the audiovisual information perfection of the broadcast program is derived and acts as a very important factor. Therefore, this paper examines the results of broadcast CG production and utilization methods at existing local broadcasters, and identifies the limitations of local broadcasters' CG production and utilization through case analysis for each broadcast program type. We want to derive a model that is a compromise line. In addition, I would like to suggest a plan that can be applied more actively and practically to local broadcasting programs. In order to solve this problem, this study first examines "Analysis of cases of use of broadcasting CG production in broadcasting programs" and then "more efficient broadcasting CG production techniques by identifying problems in broadcasting CG production methods and utilization of local broadcasters" and how to actively use it". In addition, the results of this study are expected to contribute to the establishment of a new role and practical broadcast CG production model for broadcast graphic designers in charge of broadcast CG production and the technical perspective of broadcast program production by local broadcasters.