• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.5207-5212
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• 2014

City image improvement is very important, particularly in city tourism development because tourism depends on image. Some cities have made efforts to develop a positive city image with local festivals. The purpose of this study was to assess the tourists' satisfaction of local festivals. First, the city image was focused on three factors; city satisfaction, experience and convenience. Second, the city image was influenced significantly by city satisfaction and direct or indirect experience. These results show that effective strategies are needed for the successful IT implementation in local festivals. The use of mobile applications and GIS-based sensors provide local festival information for tourists who receive information, Finally, a well made city image combines city identity and originality, which will attract many tourists and visitors.

• 식품문화 한맛한얼
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• v.2 no.3
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• pp.59-62
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• 2009

가을은 인삼의 계절이다. 인삼 수확이 시작되는 9,10월이면 주산지인 홍천, 파주, 풍기, 금산, 증평, 서산 등지에서 인삼 축제가 열린다. 땅속에서 4~6년을 자라 대지의 기운을 송두리째 안고 밖으로 나오는 신비의 식물에 대한 감사제이자 풍년을 바라는 기원제이다. 하지만 각 지역의 인삼 축제는 판매 장터만 활발할 뿐 전통과 역사, 감성과 흥미를 주는 요소는 빈약하다. 축제로서 생명력을 얻기 위해서는 스토리, 즉 인삼의 유래, 인삼과 지역의 관계, 기원제의 전통과 설화 등 많은 이야기 요소를 갖추어야 한다.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.127-134
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• 2011

A local festival is to be an essential element for the revival of regional economy and marketing since the management concept have introduced in the local government. Each local government is trying to achieve a maximum of efficiency at short period of time. But, most festival are each similar and common. In Asancity, it was holding the 'Great Admiral Yisunsin Festival' every year in April. It has grown into a representative historical figure festival nationally, but can't get over the limitation of historical figure festival. For differentiation from other festivals, The Asancity developed a online game in collaboration with hoseo university game engineering. The e-sports competition with this game was held, as a result, Many youths whose are a neglected class of people on the festival came in the festival and this e-sports competition has become benchmark for many local governments.

• Korea Science and Art Forum
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• v.31
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• pp.21-32
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• 2017

Local festivals form the regional cultures and atmosphere of communication; they increase the demand of domestic tourism businesses and thus, have an important role in ripple effects (e.g. regional image improvement, tourist influx, job creation, regional contents development, and local product sales) and economic revitalization. IoT (Internet of Thing) technologies have been developed especially, beacon-one of the IoT services has been applied as plenty of types and forms both domestically and internationally. However, notwithstanding expansion of current digital mobile technologies, it still remains as difficult for the individual to track the information about all the local festivals and to fulfill the tourists' needs of enjoying festivals given the weak strategic approaches and advertisement activities. Furthermore, current festival-related mobile applications don't function well as delivering information and have numerous contents issues (e.g. ways of information delivery within the festival places, independent application usage for each festival, one time usage due to one time event). This research, based on the background mentioned above, aims to develop the local festival mobile application and data analysis system applying beacon technology. First of all, three algorithms were developed, namely, 'festival crowding algorithm', 'visitor stats algorithm', and 'customized information algorithm', and then beta test was followed with the developed application and data analysis system. As a result, they could form the database of visitors' types and behaviors, and provide functions and services, such as personalized information, waiting time for festival contents, and 'hot place' function. Besides, in Google Play store, they also got the titles given with more than 13,000 downloads within first three months and as the most exposed application related with festivals; and, thus, got credited with their marketability and excellence. This research follows this order: chapter 2 shows the literature review of local festival related with technology development, beacon service, and festival application. In Chapter 3, design plans and conditions are described of developing local festival mobile application and data analysis system with beacon. Chapter 4 evaluates the results of the beta performance test to verify applicability of the developed application and data analysis system, and lastly, chapter 5 explains the conclusion and suggests the future research.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.1
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• pp.51-67
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• 2016

Urban development-related growth in recent years has become a qualitative growth based on regional identity, rather than a hardware-based growth. For this purpose, strategic approaches to the value of cultural assets of the city are required for competitiveness of the city. In this paper, I seek a model for urban regeneration and regional development through empirical case studies of cultural assets and utilize the 'Seoul Fairy Tale Festival' in terms of strengthening regional competitiveness. By analyzing detailed elements of the 'Seoul Fairy Tale Festival' case, the hardware infrastructure, software and governance structures, diverse contentsware, ecosystem characteristics centered on the humanware, and circular structure was studied. As a feature of cultural assets, combined with the management of physical assets and operations of several programs, was the basis for creating a synergy effect of creating an identity for the region. In addition, it was confirmed the possibility of a regional-rehabilitation type of urban regeneration that is based on the expansion of existing facilities, and a regional-innovation type of urban regeneration that is based on a fusion of characteristics. This analysis is significant in terms of the possibility of large urban regeneration based on cultural assets associated with the festival, as well as physical assets and by combining various governance stakeholders for the festival, it can be concluded that it provided an indigenous virtuous cycle.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.133-139
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• 2015

The purpose of this study was to examine perceptions on the festival competitiveness of festival specialists. Though extant studies for improving competitiveness of local festival is continued, differences of competitive perception is shown. Thus this study used Q methodology in order to analyze local festival competitiveness perceptions by specialists. The Q sample was based on a review of related academic literature and newspaper, as well as interviews, while Q sample consisted of festival committee, public officers, related artists, art directors, event companies, and related professors. The analysis shows that meaningful three types of competitiveness perception. The results show that local festival competitiveness perception is source of local festival competitiveness. Theoretical and practical implication were discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.3
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• pp.47-68
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• 2010

In this study, a unit of regional tourism as a cluster of innovative strategies that can be an assumption that the activation of tourism clusters building on local festivals and participated to review the empirical aims. The purpose of this study was to achieve literature and empirical research were given recognition for the cultural festival in Chungnam, Chungcheong-do you want to go to the local cultural festival linked to the tourist attractions, the cluster characteristics, participation motives, the festival satisfaction, revisit the decision, recommendation of the The analysis was carried out degrees. To this end, local cultural festivals and attractions, Chungnam 150 spectators in the survey was conducted, the statistical analysis using SAS 9 statistical package program was analyzed. Used for statistical analysis, frequency analysis, factor analysis, reliability analysis, multiple regression analysis. Festival of the cluster attribute satisfaction and revisit four on the most direct impact on the competitive conditions were not. Festival in regard to motivation and satisfaction with intrinsic motivation, extrinsic motivation in returning to the doctor more were affected. The condition is the element intrinsic motivation, extrinsic motivation is a race condition was the biggest influence. Therefore, the element condition Satisfaction Festival, a race condition in four to revisit the biggest indirect impact can be seen.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.402-410
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• 2019

Local area festivals have grown on a scale for the past 20 years, but have suffered ups and downs. Through the trial and error of the festival operation, problems such as prediction of the number of visitors, planning of event scale, calculation and expansion of sales volume, and management of various participants in the duration were highlighted. To solve, this study designed and developed a mobile payment system and festival operation management system for local scale festivals as a platform operating system of web and app combined. The results of this study presents four basic functions. It includes ticketing management, attendance identification and entrance control, charge of festival currency and use of payments, real-time provision and management of related information, and performance reporting for each role. It was applied to local festivals in practice as to enable local shop owners to participate in advertisements or sponsorships and confirmed their contribution to local commercial market and the revitalization of festivals through this system.

• Korea Science and Art Forum
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• v.26
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• pp.221-230
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• 2016

This paper is focused on the service quality of Buan Masil Festival. The objectives of the research were to explore whether or not the service quality of local festival affects overall satisfaction and revisit intention Data were collected using self-administered questionnaires at the 4th Buan Masil Festival on May 6-8, 2015. A total of 373 valid samples were used for the analysis. The results of the study indicate that service quality of program, souvenir, and facility lead to visitors' satisfaction, and visitors' satisfaction influenced revisit intention. The results concludes with a discussion of implication for future research.

• 식품문화 한맛한얼
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• v.5 no.2
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• pp.158-162
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• 2012