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http://dx.doi.org/10.5392/JKCA.2019.19.09.402

Mobile Payment and Operation System for the Local Area Festival  

Park, Kiung (한국기술교육대학교 산업경영학부)
Lee, Jae-Won (한국기술교육대학교 산업경영학부)
Publication Information
The Journal of the Korea Contents Association / v.19, no.9, 2019 , pp. 402-410 More about this Journal
Abstract
Local area festivals have grown on a scale for the past 20 years, but have suffered ups and downs. Through the trial and error of the festival operation, problems such as prediction of the number of visitors, planning of event scale, calculation and expansion of sales volume, and management of various participants in the duration were highlighted. To solve, this study designed and developed a mobile payment system and festival operation management system for local scale festivals as a platform operating system of web and app combined. The results of this study presents four basic functions. It includes ticketing management, attendance identification and entrance control, charge of festival currency and use of payments, real-time provision and management of related information, and performance reporting for each role. It was applied to local festivals in practice as to enable local shop owners to participate in advertisements or sponsorships and confirmed their contribution to local commercial market and the revitalization of festivals through this system.
Keywords
Local Area Festival; Mobile Payment; Event Operation; Local Advertising; Platform;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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