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http://dx.doi.org/10.5762/KAIS.2014.15.8.5207

IT-based Local Festival & City Satisfaction Improvement plan  

Park, Jae-Wan (Dept. of Hospitality Management, Namseoul University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.8, 2014 , pp. 5207-5212 More about this Journal
Abstract
City image improvement is very important, particularly in city tourism development because tourism depends on image. Some cities have made efforts to develop a positive city image with local festivals. The purpose of this study was to assess the tourists' satisfaction of local festivals. First, the city image was focused on three factors; city satisfaction, experience and convenience. Second, the city image was influenced significantly by city satisfaction and direct or indirect experience. These results show that effective strategies are needed for the successful IT implementation in local festivals. The use of mobile applications and GIS-based sensors provide local festival information for tourists who receive information, Finally, a well made city image combines city identity and originality, which will attract many tourists and visitors.
Keywords
City Image; City Marketing; IT; Local Festival; Local Tourism;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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