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http://dx.doi.org/10.14400/JDC.2015.13.6.133

A Convergence Study on Competitiveness Perception of Festival Specialists on Local Festival -Focusing on Q Method-  

Kim, Han-Joo (Dept. of Advertising & Public Relations, Silla University)
Publication Information
Journal of Digital Convergence / v.13, no.6, 2015 , pp. 133-139 More about this Journal
Abstract
The purpose of this study was to examine perceptions on the festival competitiveness of festival specialists. Though extant studies for improving competitiveness of local festival is continued, differences of competitive perception is shown. Thus this study used Q methodology in order to analyze local festival competitiveness perceptions by specialists. The Q sample was based on a review of related academic literature and newspaper, as well as interviews, while Q sample consisted of festival committee, public officers, related artists, art directors, event companies, and related professors. The analysis shows that meaningful three types of competitiveness perception. The results show that local festival competitiveness perception is source of local festival competitiveness. Theoretical and practical implication were discussed.
Keywords
Local Festival; Specialist Perception; Festival Competitiveness; Subjectivity; Q Method;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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