• Title/Summary/Keyword: 지속적인 영업지원

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An Empirical Study on Classification, Business Type, Organizational Culture on Performance of Korean IT SMEs·Venture (중소·벤처기업의 업종, 영업형태, 조직문화가 기업성과에 미치는 영향에 관한 연구: 삼원분산분석(3-way ANOVA)을 중심으로)

  • Roh, Doo-Hwan;Hwang, Kyung-Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.221-233
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    • 2019
  • In Korea, small and medium sized domestic enterprises(SMEs) play an pivotal role in the national economy, accounting for 99.9% of all enterprises, 87.9% of total employment, and 48.3% of production. and SMEs was driving a real force of the development of national economy in many respects such as innovation, job creation, industrial diversity, balanced regional development. Despite their crucial role in the national development, most of SMEs suffer from a lack of R&D capabilities and equipments as well as funding capacity. Public R&D institutes can provide SMEs with valuable supplementary technological knowledge and help them build technological capacity. so, In order to effectively support SMEs, government and public R&D institutes must be a priority to know about the factors influencing the performance related to technology transfer and technological collaborations. In particular, SMEs are not only taking up a large portion of the national economy, but also their influence in politics and economy so strong that raising the competitiveness of small and medium-sized companies is a national policy goal that must be achieved in order to achieve sustained economic growth. For this reason, it is necessary to look specifically at the relationship between concepts such as the environment, strategy, and organizational culture surrounding the enterprise to enhance the competitiveness of SMEs. The paper analyzes 665 companies to find out which organizational culture affects their performance by classification and type of business of SMEs. This study demonstrated that when SMEs seek consistency in their external environment, strategies, and organizational structure to maintain their continued competitiveness. According to three-way analysis of variance (3-way ANOVA) indicates that classification of industries in SMEs has statistically significant main effects, but the type of business and organizational culture do not have significant effects. However, the company's organizational performance (operating profit) of SMES were found to differ significantly in comparison between groups according to classification standards of industries, and therefore adopted some parts. In addition, an analysis of the effect of interaction between the three independent variables of small and medium-sized enterprises has shown that there are statistically significant interaction effects among classification, types of business, and organizational cultures. The results shows that there is an organizational culture suitable for each industry classification and type of business of an entity, and is expected to be used as a basis for establishing promotion policies related to the incubation and commerciality of small and medium-sized venture companies in the future.

A Study on the Impacts of Manufacture's Sales Policy of Each Power Source on Sales Will by Agency (제조업체의 파워원천별 영업정책이 대리점의 판매의지에 미치는 영향에 관한 연구)

  • Lee, Han-Il;Park, Jong-Oh
    • Management & Information Systems Review
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    • v.29 no.3
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    • pp.23-50
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    • 2010
  • This study is that the manufacturer's sales policy power appeared on the source of local distributors through the sale willingness impact on research for coexistence between the manufacturer and dealer sales for developing policy. Dealers in terms of the sale of regional sales willingness says "manufacturers and retailers to connect to the regional distribution on the path to regional sales representative for manufacturers based on trust companies that supply products or products manufactured by local retailers for about a unilateral will sale whether the continued willingness and indicates the degree of business". This study topics are the results of this measure will sell a total of 24 entries are four factors. In variety sales policy of each power source, First, sales policy in Reward Power, compensatory power as the manager of promotion support, sales support and sales activities will significantly impact respectively. Second, sales policy of Coercive Power, reduction of credit limits act as an element of discontent and the sales will appear in the negative hypothesis of the influence was partially supported. Third, sales policy in Referent Power, the information trust, the most significantly impact of trade policy, respectively. Fourth, sales policy in Professional Power, delay time delivery of goods, sales of our product and sales knowledge will have a significantly effect appear to be related.

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업체탐방 - 기술과 품질로 대한민국을 대표하는 가정용의료기기 선도기업 (주)에이치케이

  • 한국제품안전협회
    • Product Safety
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    • s.250
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    • pp.36-39
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    • 2014
  • (주)에이치케이는 1993년 설립하여 초대형 생산능력과 완벽한 기술력으로 국내의 OEM 및 해외 수출, 기술지원등 국내 가정용의료기기 산업에 일조해왔다. 지속적인 연구를 통해 보다 우수한 제품을 개발하고 공급하며 세계 의료기 시장의 한 중심축이 되고자 노력하고 있다. 기업의 도덕성과 기술력을 인정받아 여러 인증과 표창을 수상하였고, 국내외 다양한 매체의 스포트라이트를 받으며 건강의료분야의 리더기업으로서 자리매김하고 있다. 철저한 품질관리와 제품교육, 영업 관리를 통해 현재국내는 물론 세계 10여개 국가에 수출하고 있으며, 빠르게 시장점유율을 높이며 세계시장을 항한 새로운 도약을 시작하고 있다.

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The Effect of Local Industry Policy on the Corporate Innovation Capabilities - Focusing on the Daejeon Techno Park - (지역산업정책이 기업의 기술혁신역량에 미치는 효과 - 대전테크노파크를 중심으로)

  • Kim, Min-Seok;An, Gi-Don
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.05a
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    • pp.573-603
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    • 2017
  • 한국정부는 지역산업정책의 추진이 시작되는 1999년부터 연평균 약4,970억원을 지역산업육성을 위해 지속적으로 투자하였다. 본 연구는 이러한 지속적인 지역산업 육성정책이 실질적으로 기업의 기술혁신역량강화에 기여했는지 알아보기 보기 위하여, 대전테크노파크에서 2016년 조사한 '대전지역 혁신자원 조사' 자료를 이용하여 대전테크노파크가 기업의 기술혁신역량에 미치는 효과를 알아보고자 한다. 본 연구는 우선 테크노파크와 기술혁신에 대한 선행연구를 통해 기업의 혁신역량 측정 및 이에 영향을 미치는 변수들을 분석하였다. 기업의 기술혁신정량지표인 특허의 결정요인과 슘페터가설 모형에 기초하여 기업의 기술혁신을 측정하는 종속변수로 특허수를 선택하여 이에 영향을 미치는 기업변수(매출액, 매출액제곱, 수출액, 영업이익)와 R&D변수(R&D인력, R&D자금), 그리고 대전테크노파크의 지원여부와 벤처기업지정여부를 설명변수로 선정하여 실증분석을 실시하였다. 실증분석 결과는 대전테크노파크 지원이 기업의 특허에 긍정적으로 영향을 주는 것으로 나타났다. 본 연구는 지역산업육성정책이 지역 기업의 기술혁신을 촉진시키고 있기 때문에 지역산업육성정책을 더 적극적으로 추진할 필요성에 대한 정책적 시사점을 제공하고 있다.

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An empirical study on telemarketing efficiency at life insurance (생명보험사 텔레마케팅 효율성 제고에 관한연구)

  • Koh, Bong-Sung;Lee, Seok-Won;Heo, Jeong
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.4
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    • pp.673-684
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    • 2009
  • Lower Prices are offered through sales by telemarketing. This is to serve our customers by the fastest and most appropriate referral product that is most important to attract insurance. Therefore, Considering the time the customer's preferred products and preferred customer for screening and targeting, depending on what is the difference between the premiums. This study of the logistic regression model using datamining techniques, the life insurance companies in outbound telemarketing to support sales of the effect you want to validate. To join existing life insurance companies for the customer response and sales strategy based on the L segment and by age group, family-love insurance, accident insurance, and cancer insurance were in progress for the modeling. Set model based on the progress of the campaign to existing customers marketing methods and how to extract and run the model results has proven the superiority of the model. In addition, over time, depending on the aging model is set to a decline in operating profit to maximize the profits th update the model which was derived.

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The Influence R&D Investment in Small & Medium Enterprises Technological Innovation Areashas on economic effect;centering around the number of supporting subject and supporting amount (중소기업 기술혁신분야 연구개발(R&D)투자가 경제적 효과에 미치는 영향;지원과제수와 지원금액틀 중심으로)

  • Park, Gyung-Ju
    • 한국벤처창업학회:학술대회논문집
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    • 2007.04a
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    • pp.101-122
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    • 2007
  • In this study, as the result of analyzing the relationship and influence between economic outcome and R&D supporting investment, the number of supporting subjects among the technological innovational areas of SMEs, it is as below. First, as the economic result of analyzing companies from the investment in R&D of technological innovational areas of minor companies, the number of supporting subjects and amount of R&D have relationship with increase of sales and export amount, employee reduction & the effect of new job creation shows positive correlation with the effect of import replacement. Second, as analyzing the influence of the investment in R&D has economic effect from of technological innovational minor companies. This is thought that the financial and R&D support increase a significant effect on economical, technical against SMEs.

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Suggestions for Social Enterprise Status and Sustainability (사회적기업 현황과 지속가능성을 위한 제언)

  • Lee, Deok-Soo
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.6
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    • pp.95-107
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    • 2016
  • This paper discussed the status of a social enterprise that is being actively pursued in recent years. In addition, the study looked at the social enterprise in Gangwon actually about what the factors affecting the sustainability of social enterprises. The most important priority is 'value creation and communication of the stakeholders' category i) Communication with the social mission of an ongoing quest and corporate internal and external stakeholders, efforts to enhance the social reputation, ii) social organizations in the community and productive relationships with suppliers were two appeared to be the most important factor, "Finance and support" sector, was found to be an important factor in the efficient operation through the effective use of government policy support and sponsorship projects generate operating income. Second, the it was a 'internal business processes' communication efforts and conflict resolution mechanisms through the involvement of employees in the internal affairs division appeared to be important, Finally, we showed that expression and whether the existence of a successor group of entrepreneurial leadership, learning and innovation sector is an important factor affecting the sustainability of the social enterprise.

Investigating the Trends of Research for the Small Business Owners (소상공인 연구 동향 분석)

  • Bang, Mi-Hyun;Lee, Young-Min
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.73-80
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    • 2022
  • In this study, prior studies of 280 small business owners in Korea over the past two decades were comprehensively analyzed through keyword network and LDA topic modeling analysis, and overall views and trends in academia were examined. As core keywords, "sales" and "protection," which conflict with each other but are essential for stable and sustainable growth were selected, and 7 topics (Topic 1: start-up, topic 2: digital, topic 3: tax system, topic 4: capability, topic 5: coexistence, topic 6: regulation, and topic 7: funding) were drawn up. Based on the results of the analysis, the need to improve digital maturity for the continued growth and development of small business owners was raised, and the response at the pan-ministerial level and the stability of the performance of functions that can survive even after the new administration to solve the economic damage problems facing small business owners were suggested. In addition, attention to the long-term, speed, detail, and direction of government support in a new way, and a flexible approach to the negative way in which pre-allowance and post-regulation is given were suggested.

Economic Effect of South Korea's Self-Employed Support Policy (정부의 자영업자 지원정책의 경제적 효과 분석 연구)

  • Kim, Woo-Hyoung
    • The Journal of Small Business Innovation
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    • v.21 no.1
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    • pp.1-14
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    • 2018
  • South Korea's percentage of the self-employed still ranks among the highest amid OECD nations and thus is perceived to be a huge burden on the national economy. Accordingly, the government is continuing its support with the expectation that a support policy is needed for the self-employed. However, few analytic studies exist so far on the economic effect of the government's support of the self-employed. Thus, this study analyzes the practical effect of the government's self-employed support. According to the estimation result while determining the sales amount of the self-employed, the labor input, business period, age, gender, prior business preparation period, and the experience variable of the self-employed support policy are shown to be significant. The result of this study provides an important practical guideline on the political factors that should be prioritized when the government politically supports the self-employed.

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