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http://dx.doi.org/10.5392/JKCA.2022.22.07.073

Investigating the Trends of Research for the Small Business Owners  

Bang, Mi-Hyun (숙명여자대학교 인력개발정책학과)
Lee, Young-Min (숙명여자대학교 행정학과)
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Abstract
In this study, prior studies of 280 small business owners in Korea over the past two decades were comprehensively analyzed through keyword network and LDA topic modeling analysis, and overall views and trends in academia were examined. As core keywords, "sales" and "protection," which conflict with each other but are essential for stable and sustainable growth were selected, and 7 topics (Topic 1: start-up, topic 2: digital, topic 3: tax system, topic 4: capability, topic 5: coexistence, topic 6: regulation, and topic 7: funding) were drawn up. Based on the results of the analysis, the need to improve digital maturity for the continued growth and development of small business owners was raised, and the response at the pan-ministerial level and the stability of the performance of functions that can survive even after the new administration to solve the economic damage problems facing small business owners were suggested. In addition, attention to the long-term, speed, detail, and direction of government support in a new way, and a flexible approach to the negative way in which pre-allowance and post-regulation is given were suggested.
Keywords
Small Business Owner; Digital Transformation; Topic Modeling; Keyword Network Analysis; Research Trend;
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