• Title/Summary/Keyword: 지속적이용의도

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The Influence of Public Library Book Curation Service Quality on the Continued Use Intention (공공도서관 북큐레이션 서비스 품질이 지속이용의도에 미치는 영향에 관한 연구)

  • Mi Hyun Kim;Ji-Hong Park
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.2
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    • pp.199-223
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    • 2024
  • This study presents book curation services as one of the ways to establish the social role and status of public libraries in a changing social environment. It aims to identify the quality factors that influence user satisfaction and the intention to continue using public library book curation services. For this purpose, the quality factors were limited to information quality through a literature review on curation services in libraries and various fields, from which specific factors were extracted. A questionnaire survey and statistical analysis were then conducted among public library users. The results showed that among the information quality factors, variety and interestingness affect user satisfaction, while discoverability and usefulness impact both user satisfaction and the intention to continue using the services. Based on these findings, we suggest that public libraries should offer book curation services that allow users to discover new information and select themes that are engaging and interesting, and provide information about various genres and types of books.

A Study on Structural Relationship between Privacy Concern and Post-Adoption Behavior in SNS (SNS 이용자의 프라이버시 염려도와 수용후 행동 간의 구조적 관계에 관한 연구)

  • Jung, Chul-Ho;Namn, Su-Hyeon
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.85-105
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    • 2011
  • The primary purpose of this study is to examine the effects of privacy concern on user's satisfaction and continuance intention in SNS. Based on relevant literature reviews, this study posits five characteristics, that is, privacy concern, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key factors. And then we structured a research model and hypotheses about relationship between these variables. A total 298 usable survey responses of SNS users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, privacy concern had a significant influence upon perceived usefulness and enjoyment, however, privacy concern had not a significant influence upon satisfaction Secondly, perceived usefulness and enjoyment had a positive influence upon satisfaction. Lastly, user's perceived usefulness, perceived enjoyment, and satisfaction had significantly related to continuance intention in SNS. From this study, we expect to suggest practical and managerial implications to SNS providers.

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Factors Influencing the Using Intention of Shared Economy Services (공유경제서비스 이용의도 영향 요인에 관한 연구)

  • Cho, Eun-Joo;Suh, Sang-Hyuk
    • Journal of Korea Technology Innovation Society
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    • v.21 no.4
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    • pp.1411-1444
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    • 2018
  • The shared economy has been growing rapidly in recent years, creating an innovative economic paradigm based on the growing interest in sustainable development in the environmental aspect, the development of ICT technology, and the spread of mobile, Internet and smart environments. The purpose of this study is to investigate the factors influencing of the shared economy on the intention of domestic consumers using shared economy services. Also we would like to find out if personal orientation on sustainable development actually have a valid impact on perceived values and intentions of using Shared Economy services. The result of the study shows that the factors affecting the intention to use Shared Economy service were perceived usefulness, subjective norm, perceived risk, and sustainable orientation which are characteristics of Shared Economy service. In addition the result of the indirect effect study Find that the individual felt the emotional value through the perceived usefulness and have the greatest influence on intention to use. Therefore, it implies that the marketing strategy of the Shared Economy service should take into consideration the elements that can feel emotional value through usability. In the future, We research on domestic success and failure cases of Shared Economy services and robust verification of influential factors could be continue.

The Impacts of Acceptance Decision Factors of Tour Social Network Service on Continuous Use Intention from the Viewpoint of User Participation : Focusing on Mediating Effect of Perceived Value and Satisfaction (이용자 참여관점에서의 관광 쇼셜 네트워크 서비스의 수용결정요인이 지속적 이용의도에 미치는 영향: 지각된 가치와 만족을 매개로 하여)

  • Lim, Chae-Kwan
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.2
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    • pp.119-135
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    • 2014
  • This study is aimed at understanding the factors behind deciding to accept a social network service (SNS) from the viewpoint of tourists who are users of tourism SNS. The study also seeks to clarify the effects these deduced factors have on the intention of users to continuously use SNS. To this end, individual properties (such as self-efficacy, socio-cultural effects, social presence and people's innovativeness), systematic properties (like system quality and information quality)and usefulness/availability were used as factors with regard to the decision to accept tourism SNS based on previous studies and efforts were made to structurally clarify the effects of such previous factors on people's intention to continuously use SNS through perceived value and satisfaction. SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS. To achieve the purpose of the study, a survey was conducted on about 250 Busan residents who had used SNS in relation to tourist activities, such as exhibitions, conventions, accommodation, trips, aviation service and transportation. According to an empirical study, factors behind deciding to accept tourism SNS, including individual properties, systematic properties and usefulness/availability had statistically significant effects on perceived value. The usefulness/availability factor had the largest influence, in particular, followed by the systematic factor and individual factor. The value perceived in the process of using tourism SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS.

Influence of Personal Information Security Vulnerabilities and Perceived Usefulness on Bank Customers' Willingness to Stay (개인정보 보안취약성과 지각된 유용성이 지속적인 은행이용의도에 미치는 영향)

  • Seo, Dong-Jin;Kim, Tae-Sung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.8
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    • pp.1577-1587
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    • 2015
  • Privacy of financial customers is becoming important due to frequent leakage of personal information. Financial customers, who experience the leakage of personal information, feel threatened by their privacy and this changes customer's awareness about financial institutions or behavioral intentions. By examining the influence relation of personal information security vulnerability of the bank information system with usefulness, trust and attractiveness perceived by bank customers, this study aims to analyze the effect of each variable on bank customers' willingness to stay.

A Study on Factors Affecting Learning Satisfaction and Continuous Use Intention in Non-face-to-face Classes based on Metaverse Platform Gather.Town (메타버스 플랫폼 게더타운 기반 비대면수업의 학습만족도와 지속이용의도에 미치는 요인 연구)

  • Na Rang Kim;Yeonkook J. Kim
    • Journal of Korea Society of Industrial Information Systems
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    • v.28 no.2
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    • pp.77-94
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    • 2023
  • This study aims to determine the factors that affect learning satisfaction and continuous use intention in metaverse-based non-face-to-face classes. Therefore, a hypothesis was established based on the technology acceptance model and information system success model, and a survey was conducted from November 22, 2021 to January 03, 2022 for students who had class experience using Gather.town-a metaverse platform. PLS Structural Equation was conducted on 122 copies, excluding the questionnaires with insincere responses. The results reveal that "all platform quality" factors influenced "easiness," "content quality" influenced "usefulness," "easiness" influenced "usefulness," "easiness" and "usefulness" influenced "learning satisfaction," "usefulness" and "learning satisfaction" had a positive effect on "continuous use intention." This study is significant because it empirically analyzes the variables that affect learning satisfaction and continuous use intention in metaverse-based non-face-to-face classes. In follow-up studies, additional research is required on the variables that affect learning satisfaction and continuous use intention targeting various metaverse-based platforms, including Gather.town.

The Relationship between Motivation on Satisfaction and Continuous Participation Intention in Rowing Academy (충주 조정체험아카데미의 참여동기와 만족 및 지속의도의 관계)

  • Goo, Kang-Bon;Kim, Hwa-Ryong
    • Journal of the Korean Applied Science and Technology
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    • v.35 no.3
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    • pp.719-730
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    • 2018
  • The purpose of this study was to verify the effects of motive for Rowing Academy participation on satisfaction and continuance intention. The participants were from general population who had experience of using Rowing Academy. A total of 230 questionnaires were distributed from Aug. 1 to Sep. 30, 2017 and, after excluding 29 questionnaires that had missed or inappropriate answers thus low reliability, 201 questionnaires were included in effective sample. The collected data were analyzed using IBM SPSS Statistics 21 and IBM AMOS 21, and frequency analysis, exploratory factor analysis, reliability analysis, confirmative factor analysis, association analysis, path analysis through structural equation modelling analysis were performed. The results, based on them, are as follows: First, the health orientation factor, the family orientation factor, the social relationship orientation factor, the leisure orientation factor from motive for Rowing Academy participation had significant effect on satisfaction. Second,, the satisfaction with Rowing Academy participation had effect on continuation intention.

Theory of planned behavior and use of Virtual Personal Assistant(VPA) (계획된 행동이론과 가상개인비서 이용)

  • Eunji Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.703-708
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    • 2023
  • The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.

The Impact of Facebook Access Motivation on Offline Interpersonal Relationship Change and Continuance Usage Intention of Facebook (페이스북 접속동기가 사용후 대인관계 변화와 페이스북의 지속적 사용의도에 미치는 효과)

  • Lee, Eunhee
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.2
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    • pp.97-105
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    • 2018
  • This study examined the psychological process in which Facebook access motivation impact upon offline interpersonal relationship change and continuance usage intention of Facebook, A questionnaire was administered to 420 college students in the Busan, and Gyeongnam provinces This research resulted in a number of key findings: First, Facebook access motivation of maintenance of social connection had a positive influence on offline interpersonal relationship change. Second, Facebook access motivation of social pressure from others had a positive influences on offline interpersonal relationship change. Third, Facebook access motivation of habitual use had a positive influences on continuance usage intention of Facebook, Fourth, Offline interpersonal relationship change mediates between Facebook access motivation of maintenance of social connection & Facebook access motivation of social pressure from others and continuance usage intention of Facebook, This study reveals that, Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others were a significant predictors of offline interpersonal relationship change, and Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others indirectly affected continuance usage intention of Facebook through the offline interpersonal relationship change.

A Study on the Strategies for Improving User Satisfaction and Continuous Usage of Social Network Service (SNS(Social Network Service)의 사용자 만족과 지속적사용 향상을 위한 방안)

  • Kim, Dae Jin;Kim, Jin Soo
    • Information Systems Review
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    • v.17 no.1
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    • pp.171-197
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    • 2015
  • SNS provider's biggest interest lies in enhancing user satisfaction through user request analysis and developing services to induce continuous use of those devices. In particular, setting up management directions to develop SNS at maturity is important and it is also important to identify the functions which SNS users are pursuing for and identify what's considered unsatisfiable among the services currently provided in light of user expectations. To this end, this study further presents sociality quality and personal emotional quality reflecting the characteristics of SNS to the existing quality factors and expands to Expected Confirmation Model. This study further took into account of sociality quality and personal emotional quality reflecting the characteristics of SNS and approached to them from the perspective of quality in a comprehensive way, analyzed the degree of impact on recognition factors, and presented the factors that had an impact on the satisfaction with usage and intention to use continuously.