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http://dx.doi.org/10.7840/kics.2015.40.8.1577

Influence of Personal Information Security Vulnerabilities and Perceived Usefulness on Bank Customers' Willingness to Stay  

Seo, Dong-Jin (Department of Information Security Management, Chungbuk National University)
Kim, Tae-Sung (Department of Management Information Systems, Chungbuk National University)
Publication Information
The Journal of Korean Institute of Communications and Information Sciences / v.40, no.8, 2015 , pp. 1577-1587 More about this Journal
Abstract
Privacy of financial customers is becoming important due to frequent leakage of personal information. Financial customers, who experience the leakage of personal information, feel threatened by their privacy and this changes customer's awareness about financial institutions or behavioral intentions. By examining the influence relation of personal information security vulnerability of the bank information system with usefulness, trust and attractiveness perceived by bank customers, this study aims to analyze the effect of each variable on bank customers' willingness to stay.
Keywords
bank customer; willingness to stay; perceived usefulness; personal information; security breach; security vulnerability;
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