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http://dx.doi.org/10.17703/JCCT.2018.4.2.97

The Impact of Facebook Access Motivation on Offline Interpersonal Relationship Change and Continuance Usage Intention of Facebook  

Lee, Eunhee (Dept. of Psychology, Kyungnam University)
Publication Information
The Journal of the Convergence on Culture Technology / v.4, no.2, 2018 , pp. 97-105 More about this Journal
Abstract
This study examined the psychological process in which Facebook access motivation impact upon offline interpersonal relationship change and continuance usage intention of Facebook, A questionnaire was administered to 420 college students in the Busan, and Gyeongnam provinces This research resulted in a number of key findings: First, Facebook access motivation of maintenance of social connection had a positive influence on offline interpersonal relationship change. Second, Facebook access motivation of social pressure from others had a positive influences on offline interpersonal relationship change. Third, Facebook access motivation of habitual use had a positive influences on continuance usage intention of Facebook, Fourth, Offline interpersonal relationship change mediates between Facebook access motivation of maintenance of social connection & Facebook access motivation of social pressure from others and continuance usage intention of Facebook, This study reveals that, Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others were a significant predictors of offline interpersonal relationship change, and Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others indirectly affected continuance usage intention of Facebook through the offline interpersonal relationship change.
Keywords
Facebook access motivation; offline interpersonal relationship change; continuance usage intention of Facebook;
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Times Cited By KSCI : 3  (Citation Analysis)
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