• Journal of Digital Convergence
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• v.14 no.2
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• pp.389-396
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• 2016

This study analyzes factors that influence use diversity or usage of mobile video services. This study conducts multiple regression analysis to draw the major factors that affect use diversity or usage of mobile video services. The major findings of this study are as follows. First, IPTV membership status, DMB watching status, and TV contents broadcasting status affect the use diversity of mobile video services. Second, TV contents broadcasting status and video streaming quality affect the usage of mobile video services. This study provides some implications that TV contents broadcasting is a core element in mobile video services. The future research is discussed.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.279-292
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• 2020

The purpose of this study is to suggest what the effect of channel brand equity is in the environment of multi-platform and to raise how channel brand equity is important by investigating how terrestrial TV's channel brand equity influences viewers' choice and use of the terrestrial TV contents on the multi-platform. The findings showed that the terrestrial TV's channel brand equity partially had a significant effect on the degree of use of Terrestrial TV contents on multi-platforms, but it did not on the diversity of media for viewing the terrestrial TV contents. In addition, it partially had an influence on the use of platform and service for viewing terrestrial TV contents by type. Finally, it also partially had impacts on the diversity of genre and the genre use by type. The findings suggest that the channel brand equity can have effects on the viewers' choice and use of broadcasting contents on the multi-platforms, and thus this study provides significant insights on what strategies are required for the competitiveness of broadcasting channels.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.263-271
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• 2014

Era of multi-channel digital multimedia on the Internet, cable, satellite and IPTV and the growth of new media such as terrestrial broadcast advertising with the poor rating has also dropped sharply. In this situation, terrestrial TV suggesting the introduction of in-program advertising appearing comments. In this study, the introduction of these intermediate advertising the public and professional awareness about the issue by comparing the introduction of in-program advertising feasibility was done in the purpose. Studies on terrestrial TV suggesting the introduction of in-program advertising and public opinion about the differences in perception between experts is high. The introduction of in-program advertising validity of these data for future in-program advertising to provide a basis for enforcement is expected to give.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.136-147
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• 2015

In this study, we research for characteristics of exportation of Korean TV dramas during 10 years. During this decade, media environment has been changed significantly : platforms have been increased and viewing attitude have been also changed. We will find out these changes in TV exportation : types of TV rights, price per countries, frequency of trade per countries, etc. For this, export records of 2 Korean TV stations from 2005 to 2014 have been obtained. As a result, export countries have been diversed, price have been increased and types of TV rights also have been various.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.176-183
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• 2008

The transition to digital television is a massive and complex undertaking, affecting virtually every segment of the television industry and all viewers who watch television. In this respect, consequences of digital conversion of broadcasting and its related industries are so tremendous that countermeasure establishment for activation of digital broadcasting and programming industry is required. This paper explores the current situation of digital broadcasting in terms of the channel operation and contents focusing on the cases of the U.S. and U.K. In doing so, this paper presents reasonable directions and policy suggestions that should be resolved to advance Korean digital broadcasting.

• Digital Contents
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• no.11 s.102
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• pp.70-73
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• 2001

최근 발행한 LG경제연구소 보고서에 의하면 올해 연말부터 시작될 디지털 위성 방송은 풍부한 채널, 선명한 화질 및 음향 다양한 부가 서비스를 제공할 것으로 보이며, 가전, 컨텐츠, 전자상거래 등 관련 비즈니스에도 상당한 파급효과를 몰로 올 전망이라고 설명했다. 위성, 지상파, 케이블 방송 등은 TV방송을 수신하는 방식에서 차이점이 있다. 위성방송은 방송국에서 전송한 방송신호가 위성을 통해 시청자에게 전달되며, 시청자는 접시 형태의 안테나를 TV에 연결함으로써 방송신호를 수신할수 있다. 반면 지상파 방송은 방송국에서 전송탑을 통해 전송한 지상파 방송신호를 옥외 혹은 옥내 안테나를 통해 수신하는 방식이며, 케이블 방송은 동축 케이블을 통해 방송신호를 수신한다.

• Journal of Korea Multimedia Society
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• v.8 no.3
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• pp.362-371
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• 2005

This paper presents a digital video broadcasting - terrestrial (DVB-T) receiver system based on the orthogonal frequency division multiplexing (OFDM) modulation method, which has exhibited a good reception performance even with obstacles and a mobile reception. As such, an improved OFDM receiver is developed for a DVB-T system that also considers function expansion for further development. After manufacturing the DVB-T receiver system, the performance of the proposed system is compared with three other hardware systems, all of which are end products. The experimental results confirm the performance using the measured minimum required carrier-to-noise ratio and threshold of visibility signal for each system. In addition, a graphic user interface (GUI) and electronic program guide (EPG) are developed for the digital television user.

• Broadcasting and Media Magazine
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• v.18 no.2
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• pp.50-56
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• 2013

본 고에서는 미래 TV기술로 예견되고 있는 UHDTV(Ultra-High Definition Television)의 지상파 전송을 위한 후보기술들의 특징들을 살펴본다. 그리고 세계 각국의 관련 연구현황을 살펴보고, UHDTV 서비스의 구현을 위하여 요구되는 고전송효율을 달성하기 위한 MIMO 기술들을 살펴본다. 이를 통하여 향후 고려 가능한 UHDTV를 위한 지상파 전송기술에 대하여 살펴본다.

• Proceedings of the Korean Information Science Society Conference
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• 2006.06a
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• pp.256-258
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• 2006

최근 본격적인 지상파 디지털 방송 서비스가 급속히 확산되면서 케이블 TV와 지상파 TV에 공통으로 사용되는 셋탑박스(settop-box)개발이 활발히 이루어지고 있다. 또한 이러한 셋탑박스를 검증할 수 있는 검증 어플리케이션의 필요성이 증가하고 있다. 따라서 본 논문에서는 지상파 TV와 케이블 TV에 공용으로 사용되는 디지털 셋탑박스(settop-box)가 ACAP과 OCAP 미들웨어 표준에 따라 개발되었는지 여부를 검증할 수 있는 어플리케이션을 설계하고 구현한다. 이 검증 어플리케이션은 ACAP과 OCAP 표준에 명시된 자바 API를 셋탑박스에서 제공하는지 여부와 올바른 필수 기능의 구현 여부를 검증할 수 있다. 그리고 실험을 통하여 본 논문에서 구현한 검증 어플리케이션을 사용하면 OCAP 표준의 경우 99%, ACAP표준의 경우 95%를 검증할 수 있다는 것을 알 수 있었다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2011.11a
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• pp.78-81
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• 2011

In this paper, we propose an additional data transmission scheme using multiple-antennas with backward compatibility for legacy ATSC (Advanced Television Systems Committee) terrestrial DTV (digital television) receivers. The proposed scheme improves the data rate and bit error rate performance compared to the conventional single antenna transmission scheme for additional data. Also, the proposed scheme guarantees backward compatibility for legacy ATSC DTV receivers.