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http://dx.doi.org/10.14400/JDC.2016.14.2.389

A Study on the factors on use diversity or usage of mobile video services  

Kim, Min-Jeong (Dept. of Consumer Economics, Sookmyung Women's University)
Publication Information
Journal of Digital Convergence / v.14, no.2, 2016 , pp. 389-396 More about this Journal
Abstract
This study analyzes factors that influence use diversity or usage of mobile video services. This study conducts multiple regression analysis to draw the major factors that affect use diversity or usage of mobile video services. The major findings of this study are as follows. First, IPTV membership status, DMB watching status, and TV contents broadcasting status affect the use diversity of mobile video services. Second, TV contents broadcasting status and video streaming quality affect the usage of mobile video services. This study provides some implications that TV contents broadcasting is a core element in mobile video services. The future research is discussed.
Keywords
use diversity/usage; IPTV; DMB; TV contents; attribute level satisfaction;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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