• Journal of the Korea Society of Computer and Information
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• v.16 no.3
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• pp.237-249
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• 2011

Due to the economic development and the social structure and holiday structure change, we have more time for leisure and entertainment activities. For coping with this trend the waterpark has already become the one of major entertainment facilities for many countries. The purpose of this study is to construct Waterpark service quality evaluation factors and find out the importance and satisfaction degree of these factors. The result of this study are as follows; First, the safety field had considered as most important. Second, the importance of service quality evaluation fields and factors are different according to social characteristics. Third, the safety field is evaluated as the first satisfactory field and the cost/price field is evaluated as the lowest.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.69-80
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• 2020

본 연구는 국내 기업의 대다수를 차지하고 있는 중소기업 중 기술과 연관성이 깊은 제조 분야의 종사자를 대상으로 기업과정신과 개인적 특성에 대한 핵심요인이 창업 의도에 미치는 영향을 조사해보았다. 특히 기업가정신의 핵심요인과 개인적 특성이 기회역량을 매개로 하였을 때 창업의도에 어떠한 유의미한 연관성을 설명해 줄 것인지 그리고 창업의도에 공기업의 기술개발지원사업(R&D)이 어떠한 조절적 영향을 미치는지에 대해 알아보고 제조분야 중소기업 창업 활성화를 위한 정부의 정책 설정에 시사점을 제공할 목적으로 수행하였다. 이를 위해 장치산업과 관련된 제조분야 중소기업 종사자 292명을 대상으로 2020년 5월 설문 조사를 통해 자료를 수집하였고, 각종 통계분석과 방정식을 통해 자료를 분석하였다. 기업가정신의 핵심요인 중 진취성과 개인적 특성 중 하나인 내재적 통제 요인이 반복적으로 결과에 영향을 미치지 못하였는데, 이는 실제 창업 이전단계에서 나타날 수 있는 특성으로 구분할 수 있으며, 혁신성 또한 창업 전, 후로 구분하여 연구해야 할 필요성을 확인하였다. 연구의 결과를 정리하면 다음과 같다. 첫째, 기업가정신의 핵심변수인 혁신성, 진취성, 위험감수성 중 진취성을 제외한 요인이 기회역량에 영향을 미치며, 개인적 특성의 하위변수인 자기효능감, 내재적 통제, 모호성에 대한 인내 중 내재적 통제 요인만이 기회역량에 영향을 미치지 못하였다. 둘째, 기회역량의 하위변수인 기회인식과 평가는 모두 창업의도에 영향을 미치는 것으로 나타났다. 셋째, 기업가정신과 개인적 특성에 대한 하위요인과 창업의도 사이에서 기회역량의 매개 여부를 조사하였는데, 진취성과 내재적 통제 요인이 기각되었으며, 혁신성은 기회역량 중 기회인식만이 매개하는 것으로 나타났다. 마지막으로 공기업의 기술개발지원사업(R&D)이 창업의도를 조절하는데 유의미한 역할을 하는 것으로 나타났다. 이를 종합하면 기업가정신과 개인적 특성은 실제로 창업이 일어나는 전, 후로 구분하여 창업의도에 미치는 영향에 관한 연구가 진행되어야 한다는 점을 보여주고 있으며, 제조분야의 창업 활성화를 위한 정책을 수립하는 데 있어 효과적인 자료로 활용될 수 있는데 본 연구가 기여하는 바가 크다고 할 수 있다.

• Industry Promotion Research
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• v.9 no.1
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• pp.65-79
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• 2024

This study analyzed the failure cases of new products for relative benefits among various factors related to the characteristics of innovation, which is an important factor in the consumer persuasion process among Rogers (1995)'s innovation diffusion theory. This is because relative profits are the most influential factor in consumers' intention to adopt among the characteristics of various innovative products (Holak and Lenmann, 1990). As a result of analyzing the failure cases of new products of six companies, these products lacked relative profits for existing products in common. Relative profits are factors that are measured in the economic sense or are measured by social advantages, convenience, and satisfaction, and are the most important factors compared to other factors such as suitability, complexity, observability, and applicability. In the end, it was found that relative profits compared to existing products are an important success factor in persuading consumers of new products.

• Journal of Navigation and Port Research
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• v.43 no.1
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• pp.49-56
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• 2019

The purpose of this study was to extract the evaluation factors and assess the relative importance between the factors. For this purpose, the evaluation factors were extracted through literature review and the process of brainstorming with experts, who are related to port security. The evaluation factors were then classified into four higher factors and twelve sub- factors through the use of the AHP method. A survey on the classified factors was conducted by experts composed of public officials, port authority employees and education institutions officials. We also carried out statistical tests to determine the perception gap of weights between the groups. As a result of a relative importance analysis of strength, the security operating system factor was highest, followed by improvement of hardware facilities and increase of security personnel. There was a difference in perception among the groups in policy support, facility support and personnel resources budget support. The results of the analysis show that the strength operating system through the establishment of an integrated monitoring system is a priority. It is necessary to understand the difference of perception between groups and build a systematic cooperation system. The evaluation factors extracted from this study can be used for the measurement of port security efficiency in further work.

• Journal of Korea Port Economic Association
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• v.27 no.1
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• pp.247-262
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• 2011

This study conducted a SWOT/AHP analysis to prepare a developmental strategy for Gwangyang Port. The SWOT analysis is used to analyze internal and external environment in the strategy stage. The SWOT/AHP analysis was proposed by Kurttila et. al. (2000) to improve usefulness of the SWOT analysis. The results of the SWOT analysis confirm what factors are present in the SWOT group. Therefore, when it is combined with the AHP analysis, it evaluated the relative importance of factors gained from the SWOT analysis and used them to develop strategies. To sum up the results, in the SWOT group, opportunity, strong points, threat and weak points were relatively important in a good order. In respect to factors of the SWOT, for a factor of strength, reasonable freight cost, good port site, and broad hinterland were relatively important. As to factors of weakness, absence of an efficient customs system, a complex transport system and port personnel were relatively important. As to factors of opportunity, an improved transport system through building various infrastructures, consistent development of a connected industrial complex, and increased cargos in northeast area were relatively important. As to threat factors, an improved transport system through building various infrastructure, competition with neighboring ports and small complex transport companies were relatively important.

• Journal of Korea Port Economic Association
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• v.35 no.3
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• pp.41-60
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• 2019

This study aims to identify factors that pharmaceutical logistics companies must consider when selecting a logistics center; it also aims to analyze the importance-satisfaction-of these factors by using IPA. The main results are as follows. First, overall, the aforementioned factors are divided into logistics factor, economic factor, environmental factor, and policy factor, and most of the specific attributes of each main factor are less satisfied than the importance. Second, the users of pharmaceutical logistics are divided into producers, distributors, clinics, and pharmacies. The analysis of each user shows a need to improve logistics factors as well as an overinvestment in environmental factors. The results can provide drug distribution companies directions for selecting logistics centers as well as strategic implications.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.149-156
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• 2023

임팩트 투자(impact investment)는 사회적 가치와 재무적 이익을 동시에 추구하는 소셜벤처에 투자하는 행위이다. 그동안 국내에서는 정부 주도로 임팩트 투자 생태계가 조성되고 성장하였다. 선순환 투자 생태계를 위해서는 소셜벤처가 가지는 사회혁신의 가치와 임팩트 투자의 연계가 중요하다. 사회적 형평과 시장의 효율의 두 가치 중심으로 수요와 공급이 맞는 임팩트 투자에 대한 이해가 필수적이다. 특히, 임팩트 투자 지원정책과 투자가 공공에서 민간으로 확대되는 시점에서 임팩트 투자의사 결정요인을 규명하는 차별화된 접근이 필요하다. 이에 본 연구는 임팩트 투자의사 결정요인을 분석하고 우선순위를 도출하고자 하였다. 먼저 문헌분석을 통해 투자 결정에 영향을 미치는 요인을 확인하고 임팩트 투자 심사역을 대상으로 자문·설문조사를 수행한 뒤, 델파이 기법을 적용하여 주요 투자의사 결정요인을 도출하였다. 다음으로는 임팩트 투자 심사역 10명을 대상으로 AHP분석을 실시하여 투자의사 결정요인의 우선순위를 분석하였다. 분석 결과, 상위요인의 중요도는 시장-창업가(팀)-제품·서비스-재무의 순서로 확인되었으며, 세부요인의 중요도는 '시장의 경쟁강도 및 진입장벽-시장성장 및 확장 가능성-팀의 전문성 및 역량-신시장 창출 가능성-영업활동 및 고객관리-창업가의 신뢰성 및 진정성의 순서로 나타났다. 이러한 연구 결과는 임팩트 투자에 대한 지원정책과 투자가 공공에서 민간으로 확대되는 시점에서 고유한 투자의사 결정요인을 규명하여 투자를 희망하는 이해관계자들에게 기초 자료를 제시했다는 데 의의가 있다.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.167-178
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• 2015

This research focused on the research on nonverbal communication among communication, an important trait of consultants, who provide knowledge for the clients. The aim was to investigate meaningful influence on the perceived evaluation of clients, as well as the influence on the consulting corporate trust. The research results can be summarized as follows. It was verified that consultants' nonverbal communication positively influenced perceived consultants' evaluation. Also, it was confirmed that clients' perceived consultant evaluation positively influenced service provision corporate trust and long-term relationships.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.93-98
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• 2012

The rapid change of business environments request the company to act more smart and intelligent in making business strategies and planning the business processes. To meet this requirement, we need to have smart Business Intelligent System(hereinafter "BI") in the company. On the one hand, many korean companies had already installed BI system, and the other hand some companies have plans to implement BI Systems additionally to their Information System. It is very important to have the pictures which factors are critical to the successful implementation of BI, and to survey which critical success factor(hereinafter CSF) are important compared to each factors. In this paper data was gathered from companies already have their BI Systems. We measured IT-Infra maturity, User Education, and Company Organization, and Company Business Strategy, which are the critical success factors for the BI System. After surveying the CSF of BI System, we measured the weights among these factors by AHP. Factor analysis resulted in 6 major factors (Eigenvalue > 1.0), and the AHP analysis showed the list of CSF's weight list according to its significance priorities. The results of this paper could be the valuable references for the implementing process of the BI System in korean company.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.127-140
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• 2022

Recently, accelerators are attracting attention as a new startup incubator. This study empirically analyzed the relative importance and priority of decision-making factors when a startup selects an accelerator using the AHP technique. As a result, startup founders recognized the importance of decision-making factors in the order of funding factors, program factors, and accelerator characteristic factors. there was a difference in the relative importance of detailed factors between startup founders and accelerator workers, depending on the location of the business site and the presence or absence of sales performance. This suggests that accelerators need to strengthen the financial support capabilities and improve customized services to meet the needs of startups. This study can be used as a decision-making criterion when a startup selects an accelerator, and can be used as basic data for additional research on the accelerator program.