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http://dx.doi.org/10.14400/JDC.2022.20.2.127

Analysis of relative importance and priority of decision-making factors in accelerator selection of startups using AHP technique  

Bae, Sang-Wan (Department of Advanced Industry Fusion, Konkuk University)
Lee, Dong-Myung (Department of Advanced Industry Fusion, Konkuk University)
Publication Information
Journal of Digital Convergence / v.20, no.2, 2022 , pp. 127-140 More about this Journal
Abstract
Recently, accelerators are attracting attention as a new startup incubator. This study empirically analyzed the relative importance and priority of decision-making factors when a startup selects an accelerator using the AHP technique. As a result, startup founders recognized the importance of decision-making factors in the order of funding factors, program factors, and accelerator characteristic factors. there was a difference in the relative importance of detailed factors between startup founders and accelerator workers, depending on the location of the business site and the presence or absence of sales performance. This suggests that accelerators need to strengthen the financial support capabilities and improve customized services to meet the needs of startups. This study can be used as a decision-making criterion when a startup selects an accelerator, and can be used as basic data for additional research on the accelerator program.
Keywords
Startup; accelerator; accelerating program; decision-making factor; AHP;
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Times Cited By KSCI : 5  (Citation Analysis)
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