• Journal of the Economic Geographical Society of Korea
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• v.9 no.3
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• pp.358-378
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• 2006

This study aims to examine seven factors and forty-two selection attributes of Seoul as an Exhibition and Convention Destination Site through the Importance-Performance Analysis(IPA) from the Exhibition and Convention Planner. The result of this study shows these three conclusions. First, according to the result of the Importance-Performance Analysis(IPA) of the forty-two selection attributes of an Exhibition and Convention Destination Site, thirteen attributes were placed on the right top area(Keep Up the Good Work), four attributes were placed on the right bottom area(Possible Overkill), five attributes were located on the left top area(Concentrate Here), and the other twenty attributes were located on the left bottom area(Low Priority). Second, the Importance-Performance Analysis(IPA) of seven factors in an Exhibition and Convention Destination Site reveals that the factors in the right top area(Keep Up the Good Work) of high importance and high performance were "Exhibition and Convention Center Facilities", "Exhibition and Convention Fee", and "Exhibition and Convention Center Accommodation Capacity". And the one factor located on the left top area(Concentrate Here) of high importance and low performance was "Exhibition and Convention Destination Regional Space", while the other factors of "Exhibition and Convention Center Management", "Exhibition and Convention Destination Tourism Space" and "Exhibition and Convention Destination Leisure Activity Space" were placed on the left bottom area(Low Priority) of low importance and low performance. Third, the difference of the mean value of the Importance and Performance on Seoul as an Exhibition and Convention Destination Site has been revealed that the performance of the attributes was lower than the importance of the attributes because forty attributes have described all plus(+) except two attributes.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.65-71
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• 2022

최근 경제불황 및 실업률 증가, 일자리 창출의 대안으로 창업이 떠오르고 있다. 특히 정부는 혁신적인 인재 육성을 위해 대학 창업교육 및 창업지원의 중요성을 강조하고 있다. 본 연구의 목적은 D대학 학생을 중심으로 대학 창업교육 및 창업지원 중요도 및 성취도 차이를 분석함으로써 요인별 우선순위를 파악하고자 한다. 이를 위해 대학 창업교육 및 창업지원의 질적 성장 및 고도화 방안을 도출하고자 IPA(importance-performance analysis)분석을 이용한 중요도-성취도 차이를 분석하였다. 연구결과는 다음과 같다. 대학 창업교육 및 창업지원의 모든 요소에 대하여 중요도가 성취도보다 높게 나타나 이에 대한 해결방안을 마련할 필요가 있다. 또한 중요도-성취도 매트릭스에서 가장 개선의 우선순위가 높은 요인은 「자금 및 투자지원」, 「창업 공간 및 시설지원」, 「경영자문」, 「특허 및 지식재산 지원」, 「창업현장실습」 순으로 나타났다. 이에 본 연구에서는 수요자 중심의 창업교육 및 지원제도가 구축할 수 있도록 대학 내 자체 창업투자 재원 확보(실행), 대학의 액셀러레이터 역할 및 기능 강화, 학생창업자 입주공간 우선 지원 및 확대, 기술 기반 학생창업자에 대한 지식재산권 보장(지원), 학생들의 수요조사를 반영한 창업교과목 개발 및 보급 등을 제언하고자 한다.

• Korean Journal of Environment and Ecology
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• v.13 no.4
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• pp.367-374
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• 2000

본 연구는 지리산국립공원의 동부지역을 찾은 이용객의 이용 행태의 분석 및 중요도-성취도 분석방법을 통해 관리와 이용관련 속성들에 대한 중요 정도와 실제만족도 분석을 목적으로 수행되었다 이를 위해 이용객 직접기입 방식의 설문조사가 현지에서 실시되었다 총 254명이 본 설문조사에 참여하였으며 응답자들의 사회경제적 특성 및 방문특성은 다른 국립공원 이용객조사에 나타난 결과와 유사한 경향을 보였다 대부분의 응답자들은 최근 대두되고 있는 환경문제에 대해 높은 관심을 보였으며 이와 더불어 이용보다는 보전이 우선하는 국립공원 관리정책에 더 큰 관심을 나타냈다 각 관리 및 이용관련 속성에 대한 중요 정도와 만족도 결과는 수질의 상태 자연식생의 보존상태 공원 내 쓰레기 문제, 야생동물의 보호상태에 특히 높은 중요도를 나타냈으며 휴양.관광 프로그램의 다양성 여부와 야생동물의 보호상태에 대하여 상대적으로 낮은 만족도를 나타낸 것으로 조사되었다.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.466-477
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• 2014

This research aims to analyze the importance-performance among airline selection attributes using foreign tourists. For this purpose, data were collected from Japanese and Chinese tourists to Korea. Of the various airline selection attributes, four factors were deduced that includes: transport service, accompany service, cabin service and basic service using exploratory factor analysis. This study estimated how important airline selection attributes are and how much are they performed. Also, this study analyzed the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. Quadrant I specifically showed low performance in terms of the following specific attributes: communicative convenience, flight attendant's friendliness, seating preference. As these attributes are deemed significant, airline managers should focus along these areas.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.368-378
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• 2019

This study examined the differences of importance and performance perception level among the food & beverage festival attributes of visitors participating 'Daegu Chimac Festival' and also conducted importance-performance analysis (IPA) of food & beverage festival Attributes. The results were as follows: firstly, food & beverage festival attributes were grouped into four factors such as 'sanitation environment', 'food taste and variety', 'food quality and supplementary service' and 'food purchase convenient.' Secondly, the 4 factors and 21 items of festival attributes showed statistically significant differences in their levels of importance and performance. Finally, results of the questionnaire survey of 322 visitors at '2018 Daegu Chimac Festival' indicated that 'food purchase convenient' and 'food taste and variety' were important to visitors and had high performance. Although attributes related to 'food quality and supplementary service' had an low importance and low performance, and also 'sanitation environment' had an low importance and high performance in the IPA results, they were identified as the key determinants affecting food & beverage festival' success.

• Journal of Korean Society of Archives and Records Management
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• v.18 no.3
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• pp.97-123
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• 2018

The purpose of this study is to analyze the difference between job importance awareness and actual job achievement of archivists of private universities through importance-performance analysis (IPA), and to analyze the difference between certified and noncertified archivists about the above two factors. To achieve the purpose, the detailed job activities were drawn through a review of laws, regulations, and policies. The detailed list of job activities was confirmed by a few current archivists, Using the confirmed list of detailed job activities, a survey was conducted for archivists of private universities. The collected data in the survey were analyzed using the IPA method. According to the study results, the two groups of archivists have a clear understanding of their jobs; however, environmental factors influence the actual achievement of the jobs.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.2
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• pp.159-178
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• 2009

The purpose of the current study was to evaluate the importance-performance levels for the selection attributes of spa destination and to analyze the gap between importance levels of the selection attributes. The data were collected from the spa visitors to Yuseong spa complex. The findings of the current study were as belows: 1. as the results of factor analysis of 32 selection attributes, five factors were generated, such as "spa and supporting facilities", "surrounding conditions around spa resort", "friendship and the intention of recommendation", "spa water" and "fees of spa entry". 2. the mean analysis showed the statistically significant difference among the selection attributes for importance-performance levels and the mean levels of five factors were rank-ordered as in "spa and supporting facilities", "friendship and the intention of recommendation", "fees of spa entry", and "surrounding conditions around spa resort", "spa water". 3. as the results of IPA, the selection attributes were distributed as belows: 9 attributes were located in I (Keep up the Good Work), 4 attributes were located in II (Possible Overkill), 7 attributes were located in III (Concentrate Here). and 12 attributes were located in IV (Low Priority).

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.338-347
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• 2010

This research aims to provide fundamental data for tourism policy to attract Japanese tourists to Korea. Using Japanese tourists, this study estimated how much they thought destination selection attributes are important and how much these attributes were performed. Also, this study analyzed the ranking among each selection attributes using paired sample T-test. The results show "concentrate here" part is cleanliness and hygiene, employee's service, convenience of transport and scenery. This means that these attributes are very important but they indicate low performance. Concentration among tourism managers should be focused along these attributes.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.29 no.3
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• pp.78-84
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• 2011

This study investigated the user's attitude to the supdari(a traditional wooden bridge) itself and the supdari project, and evaluated the quality of user's satisfaction of the bridge in Jeonju-River by importance-performance analysis(IPA). User's evaluation was achieved through questionnaire survey, and total 267 pieces of subjects were used for the analysis. The supdari users didn't realize the supdari construction was performed as a governance project, and didn't consider the supdari as one of landmarks of Jeonju-River. But local people thought that the supdari is one of the traditional and cultural facilities to reminds their hometown's landscapes and the supdari project can make the community network vitalize. Through the IPA, attributes with relative dissatisfaction were 'landscape facilities like small squares and rest area', 'safety facilities like handrails and guardrails' and width of the supdari. To make the supdari as a traditional landmark in Jeonju-River, an open space based on the tradition and ecological education has to be constructed near the bridge. And in the supdari design, especially handrails system and the bridge width has to be improved to enhance the user's safety.

• Journal of Korean Society of Forest Science
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• v.101 no.1
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• pp.104-112
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• 2012

This study was carried to improve the facilities in Daegu Kyungpook public Arboreta. On the basis of visitor's performance, satisfaction and implicitly derived importance, this study conducted Revised Importance- Performance Analysis, Exploratory Factor Analysis and Regression Analysis between extracted performance factors and overall satisfaction. As a result, 'Plant and Arboretum's Landscape' factor was seemed to affect overall satisfaction quite a bit and need to keep up the good work because the attributes belonged to this factor had high importance-performance in Daegu Arboretum. The attributes located in 2 quadrant and had a relatively large effect on overall satisfaction were 'Management of information board', 'Capacity of restroom' and 'Accessibility to restroom' in Daegu Arboretum. These attributes are needed to be improved as soon as possible. Kyungpook Arboretum also had similar results in 'Plant and Arboretum's Landscape' factor but 'Parking Lot' factor was more influential to overall satisfaction compare to Daegu Arboretum. Especially, 'Capacity of parking lot' attribute, one of 'Parking Lot' factor, was the first one to be improved because it had high importance and low performance.