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http://dx.doi.org/10.5392/JKCA.2019.19.06.368

Study on the Importance and Performance of Food & Beverage Festival Attributes Using IPA  

Hwang, Soo-Young (안양대학교 관광경영학과)
Publication Information
The Journal of the Korea Contents Association / v.19, no.6, 2019 , pp. 368-378 More about this Journal
Abstract
This study examined the differences of importance and performance perception level among the food & beverage festival attributes of visitors participating 'Daegu Chimac Festival' and also conducted importance-performance analysis (IPA) of food & beverage festival Attributes. The results were as follows: firstly, food & beverage festival attributes were grouped into four factors such as 'sanitation environment', 'food taste and variety', 'food quality and supplementary service' and 'food purchase convenient.' Secondly, the 4 factors and 21 items of festival attributes showed statistically significant differences in their levels of importance and performance. Finally, results of the questionnaire survey of 322 visitors at '2018 Daegu Chimac Festival' indicated that 'food purchase convenient' and 'food taste and variety' were important to visitors and had high performance. Although attributes related to 'food quality and supplementary service' had an low importance and low performance, and also 'sanitation environment' had an low importance and high performance in the IPA results, they were identified as the key determinants affecting food & beverage festival' success.
Keywords
Food & Beverage Festival; Festival Attributes; Importance-performance Analysis (IPA);
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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