• Journal of Digital Contents Society
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• v.18 no.8
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• pp.1475-1480
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• 2017

The flourishing China mobile e-book App market has caused a series of problems, for which enhancing the user experience become an urgent matter. As a whole, user experience is related to the five planes such as the device, platform, medium, form and content. However, to understand the user needs is the logical starting point of the whole process. Contextual interview has been conducted in this study, while four types of tasks such as discovering and accessing a target e-book, setting and experiencing the reading interface, listening to the e-book and reviewing and sharing were asked to perform during the process, which has resulted in relevant problems and unpleasant factors in user experience. Based on the aforementioned contents, guidelines for enhancing the user experience of China mobile e-book App has been summarized as a result.

• Journal of Internet Computing and Services
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• v.16 no.3
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• pp.79-93
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• 2015

With the rapid development of information technology, the ways of usage have changed drastically. The ways and efficiency of traditional service application to data processing already could not satisfy the requirements of modern users. Nowadays, users have already understood the importance of data. Therefore, the processing and saving of big data have become the main research of the Internet service company. In China, with the rise and explosion of 115 Cloud leads to other technology companies have began to join the battle of cloud services market. Although currently Chinese cloud services are still mainly dominated by cloud storage service, the series of service contents based on cloud storage service have been affirmed by users, and users willing to try these new ways of services. Thus, how to let users to keep using cloud services has become a topic that worth for exploring and researching. The academia often uses the TAM model with statistical analysis to analyze and check the attitude of users in using the system. However, the basic TAM model obviously already could not satisfy the increasing scale of system. Therefore, the appropriate expansion and adjustment to the TAM model (i. e. TAM2 or TAM3) are very necessary. This study has used the status of Chinese internet users and the related researches in other areas in order to expand and improve the TAM model by adding the brand influence, hardware environment and external environments to fulfill the purpose of this study. Based on the research model, the questionnaires were developed and online survey was conducted targeting the cloud services users of four Chinese main cities. Data were obtained from 210 respondents were used for analysis to validate the research model. The analysis results show that the external factors which are service contents, and brand influence have a positive influence to perceived usefulness and perceived ease of use. However, the external factor hardware environment only has a positive influence to the factor of perceived ease of use. Furthermore, the perceived security factor that is influenced by brand influence has a positive influence persistent intention to use. Persistent intention to use also was influenced by the perceived usefulness and persistent intention to use was influenced by the perceived ease of use. Finally, this research analyzed external variables' attributes using other perspective and tried to explain the attributes. It presents Chinese cloud service users are more interested in fundamental cloud services than extended services. In private cloud services, both of increased user size and cooperation among companies are important in the study. This study presents useful opinions for the purpose of strengthening attitude for private cloud service users can use this service persistently. Overall, it can be summarized by considering the all three external factors could make Chinese users keep using the personal could services. In addition, the results of this study can provide strong references to technology companies including cloud service provider, internet service provider, and smart phone service provider which are main clients are Chinese users.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.45-46
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• 2013

본 연구는 동아시아를 대표하며 교류가 활발한 한국, 중국, 일본의 정부기관 웹사이트를 대상으로 사용자의 사용성과 콘텐츠 접근성을 높이기 위한 방법을 모색하고자 웹디자인의 요소 중 하나인 레이아웃 구조를 분석하였다. 연구 결과 한국과 중국은 이미 많은 사람들이 학습되어 있는 가로쓰기방식의 상단내비게이션 구조를 반영하였지만, 일본은 예전 인쇄물 세로쓰기방식 즉, 좌, 우측 내비게이션 구조가 아직 남아있었다. 연구 결과를 통하여 국제화 시대에 발맞춰 사용자 중심의 상단내비게이션 레이아웃 구조를 표준으로 제시하였다.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.183-191
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• 2014

SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.317-322
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• 2021

This study focuses on user experience of Ant Insurance Platform(insurance product of Alibaba) and provides insights and improvement advises based on the survey conducted. Given that insurance claim is the most controversial part during the whole process, it is essential to conduct corresponding research from users' prospective. Some Chinese users between their 20's and 40's, who are major users of mobile insurance platforms, were selected as a sample group. Questionaire survey, which was made based on measurement items from Information systems success model, as well as in-depth interview was conducted within the group. According to the result, health, among all kinds, is the most difficult insurance to claim, which was mainly cause by security and information concerns. In order to enhance security, more options should be given to users. As for information, complains should be delt carefully and transparently. This study is expected to be used as referential material for mobile insurance platforms and user experience of insurance claims.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.115-122
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• 2019

The mobile payment service, which shows remarkable growth, appears to have different situations between Korea and China. Based on the recent research, we tried to confirm that there is a difference in the technology readiness index of third-party mobile payment service between Korea and China. The data were collected from a survey of Korean and Chinese university students. As a method of analysis, t-test was conducted for each factor. The results show that there is a difference between China and Korea in all factors of technology readiness. In particular, Chinese users' optimism, innovation and discomfort were higher and insecurity was higher in Korean users. These results are expected to provide a strategic approach to expand the use of third-party mobile payment services.

• 정보화사회
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• s.182
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• pp.18-21
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• 2006

미국 3G아메리카 및 영국 인포마텔레콤&미디어가 세계 이동전화 사용자를 조사한 결과, 6월 현재 GSM방식 (GSM.GPRS.EDGE.UMTS/HSDPA 포함) 이동전화 사용자가 20억명을 돌파했다. 세계 이동전화 가입자가 24억명 정도이니, GSM방식이 80% 이상을 차지하고 있는 셈이다. GSM방식 휴대폰 사용자가 가장 많은 나라는 중국.러시아.인도.미국 등의 순서이다.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.647-656
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• 2017

It is obvious that the sales of smart phones are increasing every year whereas the growth rate is decreasing year by year from 2010 through the investigation of the current situation of the smartphone market. Therefore, the GUI design of smartphones has gradually become the major design difference and selling point. In this research background, the purpose of this paper is to investigate and analyze the relationship between GUI design and user experience which takes the 20 generation smartphone users in China as the research objects, so as to understand the impact of GUI design on user experience. In this paper, five visual elements of GUI design are derived from prior study, and five essential factors of user experience are educed by using online review text analysis and KJ. Finally, this thesis makes a questionnaire survey on the 20 generation smartphone users in China, and analyzes the influence of GUI design on the user experience. Meanwhile, we put forward some suggestions for improving the user experience on the basis of the survey results.

• The Magazine for Energy Service Companies
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• s.22
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• pp.62-67
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• 2003

현재 건축중인 대부분의 신축 건물들은 에너지 효율이 떨어지는 예전의 설계 원칙에 따라 지어지고 있으며, 이는 일반적으로 사용자가 난방을 직접 조절할 수 없는 1950년대부터 사용되어 온 중앙 난방시스템식 설계를 기초로 하고 있다. 중국 정부는 신축 건물의 에너지 효율을 1980년대 초에 지어진 건물에 비해 $50\%$정도 높게 향상시키고자, 난방지역에 있는 건물에 대한 새로운 에너지 효율 기준을 발표했다. 하지만 이 기준은 거의 효력을 발휘하지 못하고 있다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.7
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• pp.970-977
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• 2018

Chinese mobile games enjoyed big success in Korean game market in 2017. On the surface, such success owes to their effort to strengthen the collaboration with Korean publishers and to relieve Chinese style in the game structure such as user interface. However, there seems to be other reasons for Korean mobile gamers to accept Chinese games more easily than before. In this paper, we analyze the preferences of Korean gamers playing chinese mobile games in 2017 by survey through many community sites. Among 201 subjects of our survey, 79% were males and most of them were under 20's. We found gender difference of game genre they played such that most young males played Moe-fied Fleet games but females played casual fashion collection games. Other than that, regardless of gender, Korean gamers preferred Chinese games' charging policy and management policy as well as the character illustrations that emphasized fantasy-style sexism (autome or ero-kawai).