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http://dx.doi.org/10.6109/jkiice.2018.22.7.970

Analysis of Korean Gamers' Preferences on Chinese Mobile Games  

Song, Doo Heon (Department of Computer Games, Yong-in SongDam College)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.22, no.7, 2018 , pp. 970-977 More about this Journal
Abstract
Chinese mobile games enjoyed big success in Korean game market in 2017. On the surface, such success owes to their effort to strengthen the collaboration with Korean publishers and to relieve Chinese style in the game structure such as user interface. However, there seems to be other reasons for Korean mobile gamers to accept Chinese games more easily than before. In this paper, we analyze the preferences of Korean gamers playing chinese mobile games in 2017 by survey through many community sites. Among 201 subjects of our survey, 79% were males and most of them were under 20's. We found gender difference of game genre they played such that most young males played Moe-fied Fleet games but females played casual fashion collection games. Other than that, regardless of gender, Korean gamers preferred Chinese games' charging policy and management policy as well as the character illustrations that emphasized fantasy-style sexism (autome or ero-kawai).
Keywords
Moe; Fleet Game; Mobile Game; Chinese Game; Charging Policy;
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Times Cited By KSCI : 4  (Citation Analysis)
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