• The Journal of the Korea Contents Association
• /
• v.16 no.2
• /
• pp.174-185
• /
• 2016

Internal marketing is the marketing activities of organizations that have a service mind to give satisfaction to the employees for the satisfaction of external customers. This Study tried to analyse the impacts of internal marketing on the customer orientation and loyalty, collecting a data to use a standardized questionnaires. This Study was conducted for 731 participants in a single general hospital in Gyeonggi Province with factor analysis, correlation analysis and linear regression analysis. The main findings of this study are as follows. First, it was found that the effect of internal marketing on customer orientation had the impact on leadership, internal communication and educational training having the statistically significant effects. Second, it was found that the effect of internal marketing on loyalty had the impact on leadership, internal communication, working environment, compensation and benefits and educational training having the statistically significant effects. Third, the effect of customer orientation on loyalty have the statistically significant effects and it was shown that if a customer orientation go up, there will be higher loyalty. I'm hope that it should be sought concrete plans for internal marketing activity to improve a customer orientation and loyalty.

• Korean Journal of Human Ecology
• /
• v.20 no.3
• /
• pp.505-519
• /
• 2011

The purpose of this study was to analyze the relationship between organizational commitment, organizational loyalty, and working satisfaction of 162 teachers in daycare centers in Gyung-gi province. Three questionnaires about the organizational commitment which Allen and Mayer(1990) developed and Son Sobin(2002) revised, organizational loyalty behavior which Jo Bumsang(2004) revised, and working satisfaction which Kim Sunja(2005) developed, and the researcher revised were used for this study. For this study, the data was analyzed using descriptive statistics, independent t-test, and Pearson correlation. The results were as follows: first, the early childhood teacher's organizational commitment was average, and there was a significant difference according to the teacher's academic background. Second, the early childhood teacher's organizational loyalty was also average, and there were significant differences according to the teacher's age and academic background. Third, the early childhood teacher's working satisfaction was below average level, and there was a significant difference according to the teacher's working hours. Last, the early childhood teacher's organizational commitment, organizational loyalty behavior, and working satisfaction showed the positive relationship. In conclusion, the government and the director of daycare centers should support for the teacher's psychological satisfaction because the early childhood teacher's psychological state is highly related to successful organization of daycare centers.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.2
• /
• pp.735-744
• /
• 2014

In this study, emotional intelligence which is defined as knowing yourself and other people's emotions and the ability to use regulation was judged as an important factor for the service quality implementation of aircraft crew members perform to work in special circumstances. And the purpose of this study is how emotional Intelligence affects job satisfaction and organizational loyalty. So we analyze the emotional intelligence of the K domestic airline crew in this study. This study showed that emotional intelligence affect high quality of service to perform the work well and contribute to job satisfaction. And job satisfaction has a positive impact on organizational loyalty also. Therefore, the ability of airlines to improve service quality as well as performing work also for the emotional intelligence to increase satisfaction and loyalty unplug staffs and it will require ongoing sensitivity training.

• Journal of Digital Convergence
• /
• v.19 no.4
• /
• pp.185-192
• /
• 2021

The purpose of this study is to investigate the relationship between emotional intelligence and convergence factors of hospital administrative staff. During the survey period from From May 1st to May 31st, 2019, anonymous self-administered responses to 212 administrative staffs of 19 hospitals randomly selected in J area were used as analysis data. According to hierarchical multiple regression analysis, the higher the ego-resiliency, the higher the organizational loyalty, and the higher the organizational commitment, the higher the emotional intelligence, and their explanatory power was 43.0%. Based on these analysis results, efforts are needed to increase ego-resiliency, increase organizational loyalty, and increase organizational commitment in order to increase the emotional intelligence of hospital administrative jobs. The above results are expected to be applied to industrial health education and job management in the future at hospitals to enhance emotional intelligence of hospital administrative staffs. Future research requires the establishment and analysis of a structural equation model that affects the emotional intelligence of hospital administrative staffs.

• Journal of Digital Convergence
• /
• v.14 no.2
• /
• pp.99-114
• /
• 2016

The purpose of this research is to identify the relationship between EVLN and job insecurity of workers and to establish the mediating effect of perceived organizational obstruction in the relationship with job insecurity and EVLN. For the proof analysis of this research, a survey was done on 350 people on/off line. Summary of the result of the research is as follows. Perceived organizational obstruction has mediating effects in the relationship with job insecurity, exit, voice and neglect. This study contributes to the understanding of perceived organizational obstruction by developing an theoretical model, incorporating the role of job insecurity and EVLN. In conclusion, this study suggests that in the organization developing EVLN, job insecurity and improving workplace spirituality of employees needs to be considered for adaptation.

• Knowledge Management Research
• /
• v.22 no.2
• /
• pp.269-288
• /
• 2021

In a rapidly changing corporate environment, the relationship among organizational justice, job attitude, and cynicism as factors influencing exit, voice, loyalty, and neglect that can promote the performance improvement of organizational members was analyzed with the PLS (Partial Least Squares) structural equation in two stage approach. Organizational justice constitutes a formative secondary factor by the first order of distributional justice, procedural justice, and interactional justice, and job attitude is a formative secondary factor of job satisfaction and organizational commitment. We analyze the direct and indirect effects by mediating relationships of cynicism and job attitude on the factors such as exit, voice, loyalty, and neglect. From the perspectives of knowledge management, we analyzed how the perception of organizational justice affects the overall performance of the organization through the improvement of the employees' performance.

• Proceedings of the Korea Database Society Conference
• /
• 2001.06a
• /
• pp.11-30
• /
• 2001

고객 정보를 이용해서 고객과의 관계를 유지, 확대, 개선시킴으로써, 고객의 만족과 충성도를 제고하고, 기업 및 조직의 지속적인 운영, 확장, 발전을 추구하는 고객 관련 제반 프로세스 및 활동을 의미 함. (중략)

• Asia Marketing Journal
• /
• v.4 no.2
• /
• pp.55-78
• /
• 2002

본 연구는 시장지향성이 사업성과에 영향을 미치는데 있어서 시장지향성의 관점에서 사업성과와의 관계를 조명 해보고, 시장지향성과 사업성과간의 관계 연구에서 통합적 매개변수들의 역할을 연구하였다. 기존 선행연구에서 매개변수로 사용한 종업원 만족, 차별화 전략, 벤치마킹, 혁신, 경쟁전략, 시장지향성, 직무만족, 조직몰입, 조직간 정보공유 둥을 통합하여 변수들의 중복을 피하고, 상호 독립성이 유지되는 변수들만을 채택하여 종업원만족, 혁신, 경쟁전략의 선택과 실행 등 3개의 변수를 도출하였으며, 여기에다 국내 선행연구에선 아직 사용하지 않은 조직학습을 신규 매개변수로 추가하여 기업역량변수로 설정하였다. 또한 고객만족, 서비스품질, 서비스충성도(애호도), 서비스이미지, 기업이미지, 등을 통합하여 고객만족, 서비스품질, 충성도 등 3개의 변수로 도출하였으며 신규 매개변수로써 기업과 고객간 정보공유를 채택하여 고객반응으로 명명하였다. 여기에서, 각각 4개씩 도출된 변수들은 각각 하나의 차원으로 통합하였으며, 두 차원의 통합적 매개변수들이 어떠한 인과적 역할을 하는지 보다 깊이 연구하였다. 연구가설은 6개의 가설 중 시장지향성과 사업성과 간 기업역량과 고객반응의 통합적 매개변수들의 간접효과가 지지되어 4개의 가설이 채택되었다. 그러나, 시장지향성과 사업성과 간의 직접효과와 기업역량과 고객반응의 중복매개는 기각되었다. 본 연구에서는 이러한 연구결과를 바탕으로 이론적 실무적 공헌을 제안하였으며, 끝으로 본 연구의 한계점과 향후 연구방향을 제언하였다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2009.01a
• /
• pp.345-349
• /
• 2009

본 연구는 노인복지시설 종사자의 직무요인이 조직성과에 미치는 영향요인에 대해 실증적으로 분석하는 것을 목적으로 한다. 이론적 배경에서 노인복지시설에 관한 문헌 검토와 노인 복지시설 종사자의 직무요인 및 조직성과에 대한 제이론을 검토하였다. 이론을 근거로 실증적 자료의 분석을 통하여 노인복지시설 종사자의 직무요인이 조직성과에 미치는 인과관계의 영향요인에 대해 검증하고자 하였다. 노인복지시설 종사자의 직무요인인 보수, 승진, 조직풍토, 업무환경, 조직구조가 조직성과인 직무만족과 조직몰입 및 충성도에 다르게 영향을 미칠 것으로 가정하였다. 실증적 분석에서는 연구대상에 대한 인구통계학적 분석과 연구모형에 대한 적합도를 검증하며, 구조방정식모형을 향해 가설검증을 실행하고자 한다.

• Journal of Service Research and Studies
• /
• v.7 no.1
• /
• pp.53-64
• /
• 2017

Recently meet the growing needs of customers and has increased, the need for training of customer contact staff in order to improve and increase customer satisfaction. These service training is because it improves the service capabilities of contact for customer-facing employees to respond to customers as well as to improve customer satisfaction. This study is placed in the field after the service training aimed at Customer contact staff joined in 2013~2016 in the first half of these new recruits training education working in the Seoul Metro customers respond to customers in customer contact and practical services it will proceed to the empirical study of how this affects the satisfaction and loyalty to the organization for the job than to find a better improvement in the educational program.