• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.23-34
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• 2018

This study examines the mediating effect of product innovation on the relationship between product development strategy implementation and product development performance of business ventures. The previous researches on product development has mainly focused on the role of venture firms' technological capabilities or that of entrepreneurship in product development. Although there are many important discussions related to the product development of business venture, a more discussion on the relationship between product development strategy implementation and performance of product development is needed. The purpose of current study is to examine the relationship between the entrepreneurial orientation and the R&D department on product development performance. To confirm the model of Day & Wensley(1988) that product novelty mediates the relationship between product development strategy and product development performance. The research results of 703 Korean business ventures suggest that the implementation strategies for product development such as utilizing entrepreneurial orientation and R&D department are more effective for business ventures in terms of product development performance. Also product novelty was prove to be a mediator that intervene the relationships between implementation of product development strategy and product development performance. Those findings may provide implications for whom has interested in the relationship between entrepreneurship and product development performance of business ventures. The differences in between new and existing product performance from the implementation strategy of product development may provide implications for practitioners who understand the process of product development.

• Journal of Korea Technology Innovation Society
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• v.21 no.4
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• pp.1536-1576
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• 2018

This study aims at investigating the path in which entrepreneurial orientation and absorptive capacity, which have a significant influence on the corporate performance of SMEs, are mediated through product innovation performance (product speed, product quality). For the empirical study, 233 questionnaires collected from 1775 SMEs including in Daejeon Techno Park start-ups were analyzed by using structural equation model. The empirical analysis shows that absorptive capacity and entrepreneurial orientation have a positive effect on performance through product innovation performance. Therefore, it is suggested that entrepreneurial orientation and absorptive capacity increase product innovation performance in terms of corporate strategy and external information utilization capability, and product innovation performance leads to performance. This paper suggests that entrepreneurial strategy and capacity to utilize external information are important for introducing high quality products faster than others in response to the external environment.

• Journal of Technology Innovation
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• v.24 no.1
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• pp.85-111
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• 2016

This paper examines the effects of prior industry experience, new product attributes and online customer review on new product sales. Different from prior researches on the volume and valence of customer review on online shopping, this paper investigated multiple factors on new product sales in online shopping mall. Based on 407 TV new products in China online shopping mall, we investigated the relationships of kew factors with new products sales. New products of Incumbent TV manufacturers outsell those of new entrants in TV market. Low initial price and low level of discount rate have positive relationships with new product sales. Technological superiority has positive effect on new product sales but the adoptions of new technological functions show different effects on sales. The volume of online consumer review also has positive relationship with new product sales. This paper suggest some theoretical and practical implications and future research directions.

• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.173-193
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• 1999

본 연구는 소비자의 제품성과 평가에 대한 선행요인을 규명하기 위한 것이다. 기존의 연구 결과에서는 제품성과에 대한 소비자의 사전 기대 신념 수준이 제품 성과 평가에 주요한 원인임을 밝히고 있다. 1980년대부터 소비자행동 및 심리학 분야에서 감정의 역할 및 기타 심리요소와의 관계에 대한 관심이 증대되면서 제품 평가 과정에 있어서 감정이 중요한 요인이 될 수 있음이 밝혀 졌다. 즉, 제품성과 평가에 있어서 소비자의 일시적 측면과 감정적 측면에 모두 영향을 받을 수 있다는 것이다. 그러나 감정에 관련된 인구에 있어서 항상 문제가 되어왔던 부분이 감정의 개념 규정과 특성이다. 현재까지도 이 문제는 여전히 해결해야 할 것이 많지만 이에 대한 새로운 연구 결과가 많이 제시되었다. 본 연구에서는 우선 이론적 고찰을 통하여 소비자 감정 반응의 유형을 구분하고 제품 평가 과정에서 발견되는 감정 반응은 주로 기분 상태의 성질을 띠고 있음을 설명한다. 한편 본 연구와 관련하여 주목할 만한 이론이 감정의 인지적 평가 이론이다. 이 이론의 필자는 개인의 복지에 영향을 미치는 사건에 대한 인지적 평가가 감정에 선행한다는 것이다. 본 연구에서는 감정의 인지적 점포 내 기분 상태의 인지적 평가 요소로 사전적 기대와 점포 평가를 제시하고, 점포 내 기분 상태의 결과로 제품 성과 평가를 제시하는 연구 모형을 수립하였다. 이 연구 모형에 대해 공분산 구조 분석을 실시한 결과 점포 평가가 점포 내 기분 상태의 중요한 인지적 평가 요인이 되었으며, 점포 내 기분 상태의 유쾌 차원이 소비자의 제품 성과 평가에 유의적인 영향을 미치는 것으로 나타났다.

• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.93-97
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• 2018

본 연구에서는 한국디자인진흥원의 우수디자인제품 선정이 기업의 경영성과에 미치는 영향에 대하여 분석하고, 상대적으로 경쟁력이 낮은 창업기업을 중심으로 경영성과에 대하여 연구하고자 하였다. KIDP의 2013년 통계에 따르면 제품 판매에 미치는 요소 중 디자인이 27.53%로 가장 큰 비중을 차지하고 있으며, 기업 규모에서는 대기업과 중기업에 비해 소기업이 제품판매에 미치는 요소 중 디자인 요소가 제일 높은 것으로 나타나고 있다. 또한 이번 연구를 위해 수집한 데이터의 업종별 추이를 살펴보면 기술 기반 업종이 도 소매업을 비롯한 기타 업종에 비해 증가율이 상대적으로 높게 나타나고 있는 것으로 나타나고 있다. 본 연구는 어려운 경영여건에서도 디자인의 중요성을 인식하고, KIDP로부터 우수디자인제품 선정을 받은 기업 중 186개(2013년, 2014년, 2015년)를 대상으로 업력이 7년 이하인 창업기업과 업력이 7년 이상인 계속기업의 경영성과에 차이가 있는지를 실증 분석하였다. 또한 우수디자인제품 선정기업 중 디자인의 역할이 상대적으로 크게 나타나는 제조업과 비제조업 간의 경영성과(매출액)의 차이에 대해서도 분석하였다. KIDP의 우수디자인제품 선정이 기업의 경영성과에 효과가 있는지를 선정연도를 전후 비교하여 "창업기업이 계속기업에 비해 경영성과(매출액)에 더욱 긍정적 효과를 미칠 것이다"라는 가설을 설정하고 실증분석을 한 결과는 창업기업이 경영성과에 긍정적인 영향을 미치는 것으로 나타났다. 또한 우수디자인제품 선정이 제조업과 창업기업 내의 제조기업 경영성과에도 유의미한 영향으로 나타나고 있다.

• International Commerce and Information Review
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• v.14 no.3
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• pp.113-138
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• 2012

This study examined the determinants of export performance of small and medium sized manufacturing companies in Korea. Depending on the existing research, taking entrepreneurship and product differentiation capabilities as antecedents of export performance. In addition, the product differentiation capabilities examined whether the role of the mediating effects between entrepreneurship and export performance. Thus, the purpose of the study is look at the integrated model of entrepreneurship, product differentiation capabilities and export performance building and their relationship. On 152 domestic companies, empirical analysis was performed. Empirical analysis was conducted using the PLS(Partial Least Square). And analysis tools were used SmartPLS2.0. In the results of the analysis, risk tolerance and innovativeness of small and medium sized manufacturing businesses, entrepreneurs and product differentiation competence have positive impact export performance in both. Product differentiation capabilities also confirmed that it have a positive impact on the export performance of small manufacturing export enterprises. In analysis of the mediated effect in product differentiation capacity showed a significant mediated effect between innovativeness and export performance. But mediated effects did not indicate a significant risk tolerance. these results suggests the need to actively pursue innovation that more product differentiation capabilities required in export companies to small and medium-sized manufacturing. In other words, when attempting to highlight product differentiation, based on innovation, rather than risk tolerance. In terms of analyzing the mediated role of product differentiation capabilities, this study has theoretical implications for the future research to look at the antecedents of export performance from the perspective of dynamic capabilities and competitive advantage. Also, practical implications in this regard as the innovativeness and taking risks to all important to CEO of small manufacturing enterprises but, stranger in the foreign market competition environment, the role of innovation product is required on raising product differentiation capabilities are presented.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.45-53
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• 2012

This study is about the impact of a technology-based start-ups' patent-related activities on early stage company performance. Technology-based start-ups are closely related to the intellectual property rights, particularly patents that they aim the pursuit of new products or production methods and pioneer the introduction of market based on innovative technology, and that is a key role in such companies established and operating, hence the research of patent-related activities in technology-based start-ups has important implications. In most previous studies, the impact of the company's patent related activities on the performance of corporate management is determined by using quantitative patent indicators. Therefore, through this study, causal relationships leading to business performance through the development of new products, which includes technology performance and product performance, and the patent-related activities including the company's patented technology support activities, creating the right activities, infringement response activities, base activities validated as follows. First, the patent-related activities have a positive impact on technological and products achievements. In other words, the various activities involved in the acquisition and utilization of the patent have a positive impact on the performance of company's new product development, particularly developing new technologies or patent acquisition rate. Second, the technology have a positive impact on the performance of the products, not on the business performance. However, the empirical results shows that it has indirectly impacts on business performance through the product performance. Third, product performance have a positive impact on business performance. In conclusion, patent-related activities affects the performance of the company's management, and the maintenance of the company's business performance depends on the developing and selling product based on the customers needs, besides the technology performance such as the patents and the development of technology.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.187-198
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• 2012

Consumer innovativeness is a force that leads to innovative behavior of consumer and it is crucial for companies to understand the innovativeness in association with the new innovative product adoption. The purpose of this paper is to examines the influence of Consumer's inherent innovativeness, product involvement, and product expertise on consumers's vicarious and adoptive innovativeness. For this purpose, the model has been set and examined the influence of consumer innovativeness, product involvement and product expertise on vicarious and adoptive innovativeness. The results revealed that 1) consumer innovativeness would not influence vicarious and adoptive innovativeness, 2) vicarious innovativeness had affect on adoptive innovativeness 3) product involvement had a affect on both vicarious and adoptive innovativeness 4) product expertise had a affect on vicarious innovativeness and yet had no affect on adoptive innovativeness.

• Journal of Korea Technology Innovation Society
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• v.14 no.1
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• pp.139-156
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• 2011

This study is aimed to analyze the effectiveness of competitive priorities by product innovation and estimate the relationship between competitive priorities and business performances in the Korean manufacturing industry. It is expected that results of the study would provide useful managerial implications to the selection of effective competitive priorities of the manufacturing firms. Analytical results showed that the product innovation would enhance the effectiveness of competitive priorities. In addition, elements of competitive priorities that significantly affect to business performances were shown to be different by sectoral type in the manufacturing industry.

• KIPS Transactions on Computer and Communication Systems
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• v.7 no.7
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• pp.165-174
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• 2018

The purpose of this study is to verify the effects of R&D process maturity on product development performance and to verify whether R&D project performance mediating effect. The questionnaire was collected and analyzed to 131 persons related to the R&D work in 55 companies and public institutions performing R&D work. The results of this study are as follows, the effect of R&D process maturity on product development performance and mediating effect of R&D project performance were analyzed by simple and multiple regression analysis. Regression analysis was analyzed by SPSS statistical program. The higher the maturity level of the R&D process, the higher the product development performance and the R&D project performance, and the R&D project performance is partially mediated. It is concluded that it is important to establish and operate a systematic R&D process and to develop a project management methodology suitable for the characteristics of a company in order to improve product development performance. It is expected that if this study are utilized as practical R&D management methodology in corporate management, it will contribute to improvement of company product performance.