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http://dx.doi.org/10.9723/jksiis.2012.17.7.187

The Empirical Study of the Influence of Consumer Innovativeness, Product Involvement and Product Expertise on Vicarious and Adoptive Innovativeness  

Kim, Young-Kyun (인천대학교 경영학부)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.17, no.7, 2012 , pp. 187-198 More about this Journal
Abstract
Consumer innovativeness is a force that leads to innovative behavior of consumer and it is crucial for companies to understand the innovativeness in association with the new innovative product adoption. The purpose of this paper is to examines the influence of Consumer's inherent innovativeness, product involvement, and product expertise on consumers's vicarious and adoptive innovativeness. For this purpose, the model has been set and examined the influence of consumer innovativeness, product involvement and product expertise on vicarious and adoptive innovativeness. The results revealed that 1) consumer innovativeness would not influence vicarious and adoptive innovativeness, 2) vicarious innovativeness had affect on adoptive innovativeness 3) product involvement had a affect on both vicarious and adoptive innovativeness 4) product expertise had a affect on vicarious innovativeness and yet had no affect on adoptive innovativeness.
Keywords
Consumer Innovativeness; Vicarious and Adoptive Innovativeness; Involvement; Expertise;
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