• Proceedings of the Korea Contents Association Conference
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• 2004.05a
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• pp.485-496
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• 2004

Various contents in Korean political web have three aspects: knowledge, intellectual skill, affective contents. For the advanced democracy and information technology in Korean political life, it further needs to develope the desirable web contents in political area.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.563-574
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• 2022

The purpose of this study is to investigate effects of source credibility of political youtubers on attitude toward contents and politicians/political party and political decision making. The total number of 326 responses from online survey were analyzed. Results indicate that three factors of source credibility, similarity, charisma, and expertise positively affected attitude toward political contents on youtube in statistical significance. Five attributes of source credibility, familiarity, charisma, similarity, attractiveness, and trustworthiness positively affected attitude toward political youtube contents and politicians/political parties. Furthermore, attitude toward contents and politicians/political parties significantly increased voting intention to politicians/political parties.

• Journal of Digital Contents Society
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• v.18 no.6
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• pp.1091-1099
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• 2017

This study used movies to improve the students' immersion and interest in political classes. Movie is one of the most common and most powerful means of disseminating information that occur among humans. And it is the most easily accessible to the public. Especially, the recognition of visual images proceeds more easily and faster than the perception of thought. Understanding the political happening through movie can get double effect because of the high understanding and immersion. Above all, movies can penetrate into people's minds because they become a ideological. Therefore, it is publicized and also historical events are reproduced in movies. Likewise, politics is also based on the role of the thought or dominant beliefs, and public opinion is formed to justify various groups of human activities. It shows that today's political happening is not a new, but the historical phenomenon of the past are reproduced. Based on this, to discuss modern Korean political history through movies.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.207-214
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• 2008

This research analysis politic knowledge, politic awareness and politic socialization medium which influenced forming politic awareness for high school students. This purpose is that we find politic awareness of teenagers and how we teach politic education for teenagers effectively. After analysis, we found that awareness formed through home, school, colleague group and mess media influence teenagers to make their important factor of forming politic and administration and awareness level of politic and administration.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.147-150
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• 2021

최근 문화 산업에서 정치적 올바름 요소를 더욱 확장시키고 있는데 이러한 소수자 우대 정책이 작품내 맥락을 고려하지 않아서 부자연스럽고 역차별을 야기한다는 주장이 많다. 본 논문에서는 게임에 들어가는 정치적 올바름 요소에 대해 알아보고 설문조사를 통해 게임 사용자들의 의견을 분석해서 게임에서의 정치적 올바름 요소에 대한 개선안을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.350-366
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• 2022

The objective of this study is to empirically verify the relationship between the image of politicians, political belief agreement, and voting intention recognized through YouTube content, centering on the 4·7 Seoul Mayor's Election. A survey was conducted on voters in their 20s or older living in Seoul, and the following main results were derived. First, among the factors of politician image, morality, leadership, and administrative power were found to have a significant positive effect on political belief agreement. Second, it was found that the consensus of political beliefs with politicians had a significant positive effect on voters' voting intentions. Third, it was found that among the factors of politician image, political ability and communication ability had a directly significant positive effect on voting intention. Fourth, it was found that politicians' morality, leadership, and administrative power all had a significant effect on voters' voting intentions through political consensus. The significance of this study is that this study identified the factors of politician image on political belief agreement and voter voting intention by applying the relationship between politician image, political belief agreement, and voter voting intention to YouTube content.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.119-120
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• 2012

This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about Reception Type on awareness-improvement of media-political-contents. This study is to ascertain acceptance behavior about Reception Type on awareness-improvement of media-political-contents, 21th ; to offer a developmental suggestion about it.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.224-237
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• 2020

This study is about motivations of using YouTube channels related to politics and its effects on political socialization. Information acquisition from the political channels of YouTube was analyzed from the perspective of uses and gratifications theory. Then, the effects of the variable factors which can influence the perception-attitude-action of political socializations were reviewed. To understand aforesaid aspects, online survey was conducted targeting male and female adults between 20 to 50-year-old. There were four factors observed for the motivations of using YouTube channels of politics, which were 'entertainment of political satire', 'mental stability', 'convenience of the media', and 'pursuit of information'. The impacts on political socialization were verified with path analysis. Among the various motivations of using YouTube channels, 'convenience of the media' and 'pursuit of information' were the factors that positively affected the acquirement of political knowledges. Political knowledges had meaningful influences on increasing people's interest in politics, and their sense of political efficacy. Increased interest in politics led to higher level of sensing political efficacy, then higher political efficacy positively motivated people to participate in politics. The theoretical and practical implications of the study were also discussed based on the findings.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.179-190
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• 2015

This study discusses on the influential factors of satisfaction in communication by focusing on the political communication phenomenon that is revealed in our society. The acts of political communication and its communication satisfaction are examined by exploring individuals' political inclination and their media usage which are the main influential factors of political communication. An interview survey was conducted on a thousand adults over the age of nineteen who are residing in sixteen cities and provinces nationwide. As a result, a high rate of online media usage was observed among people with progressive political inclination. It showed that the political communication acts of 'writing/communicating' which indicates ons actively posting their personal opinions, has a positive influence on communication satisfaction. On the other hand, the usage of offline media was dominant over people with conservative and neutral political inclination. A passive act of 'reading/watching,' which is to observe other people's opinions, was shown by most of the interviewees. Therefore, it was able to discuss that in order for a harmonious flow of political communication among our society, the understanding of citizens' political characteristic must be preceded and the differentiated political communication using media must be raised accordingly.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.1-13
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• 2022

This study examined the interactive effects of selective exposure, political orientation, and political interest on YouTube political video users' attitude polarization. The results are presented as follows. In relation to research question 1 and 2, attitude polarization toward selective exposure and political orientation, selective exposure and political interest of YouTube political video users was examined. As a result, in the same selective exposure, the main effect on attitude polarization 'I' was found. Therefore, it was found that the higher the selective exposure of YouTube users to political videos, the stronger the attitude polarization toward YouTube users themselves. In relation to research question 3, attitude polarization toward political orientation and political interest of YouTube political video users was examined. As a result, the interaction effect on the attitude polarization 'I' was found in the political orientation and political interest. Therefore, when political interest in both progressive and conservative tendencies is high, the attitude polarization toward YouTube users themselves is also strengthened.