• International Area Studies Review
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• v.16 no.1
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• pp.221-239
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• 2012

The purpose of this paper is to investigate the impact of internet shopping motivations on information searching intention, customer satisfaction and purchase intention. To achieve this goal, literature review and empirical studies were conducted in parallel. The results of this study are as follows: First, the motives of internet shopping of Chinese consumers were found to be in four dimensions, "seeking convenience," "seeking low-cost," "seeking variety" and "seeking pleasures", in order of large proportions, respectively. Second, Among these four internet shopping motivations "seeking convenience,""seeking variety" and "seeking pleasures" were found to have direct, significant and positive effects on information searching intention. But "seeking low-cost" has no positive effects on information searching intention. Third, information searching intention was found to have direct impact on customer satisfaction and purchase intention. Fourth, Customer satisfaction has an direct and positive effects on purchase intention.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.465-475
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• 2020

The purpose of this study was to investigate how the attributes of YouTube BJs, specifically those dealing in e-sports content, affects information usefulness, information search satisfaction, and behavioral intention. To achieve this purpose, data from 229 students collected by convenient sampling of college students were used for final analysis, and analyzed using SPSS 23.0 and AMOS 23.0 programs. The results of the study are as follows: First, the friendliness of the BJ had a significant positive (+) effect on the information usefulness, the information search satisfaction, and the behavioral intention. Second, it was found that the reliability of the BJ did not significantly affect the information usefulness, the information search satisfaction, and the behavioral intention. Third, the information usefulness had no significant effect on behavioral intention, but Information search satisfaction was found to have a significant positive (+) effect on behavioral intention. Therefore, the results of this study are expected to contribute to establishing a strategy for e-sports content production based on the attributes of BJs.

• Journal of the Korean Society for information Management
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• v.29 no.2
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• pp.93-112
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• 2012

This study focuses on the characteristics of information seeking behavior through the casual interactions which are regular contacts with others as information sources in the context of ELIS. Qualitative data were gathered using semi-structured one-to-one interviews with 9 wild-goose mothers in order to investigate the casual interactions. We identified information needs, patterns and characteristics of information seeking behavior through the casual interactions and the major interpretative repertoires.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.469-478
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• 2020

The objective of this study is to verify the effects of shopping tendencies and information search on the shopping mall satisfaction and repurchase intention of fashion clothing consumers at this point in time when the mobile shopping has been routinized. To verify this, this study selected male and female university students with experiences in purchasing fashion clothing in mobile shopping mall within the last one year as its samples. For the verification of hypotheses, the factor analysis, multiple regression analysis, and simple regression analysis were conducted. The results of this study are as follows. First, the shopping tendencies of consumers who had experiences in mobile shopping included the economic shopping tendency, entertaining shopping tendency, convenient shopping tendency, and trend-pursuit shopping tendency. Second, the convenient shopping tendency, entertaining shopping tendency, and economic shopping tendency of consumers' mobile shopping tendencies had positive effects on the mobile shopping mall satisfaction and repurchase intention. Third, the information search for purchasing fashion clothing in mobile shopping mall had positive effects on the shopping mall satisfaction and repurchase intention.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.329-335
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• 2020

The purpose of this study is to examine how the motivational factors for beauty waxing affect the waxing care intention through information search types. To this end, a research model was established and 160 response data obtained by conducting a questionnaire survey on adult men and women in Seoul and Gyeonggi Province were used for structural model analysis. As a result, it was found that the motivational factors (i.e., interest, importance, and other's eye) for beauty waxing influenced the waxing management intention through the information search type (i.e., exploration and observation). This study has expanded the academic field of beauty by exploring the predecessors of waxing care intention and its process, and it has implications that it can practically improve understanding of potential users of beauty waxing. It is thought to be able to contribute to the activation of the waxing market.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.325-336
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• 2016

This study was aimed to identify the effects of social intelligence and burnout on the turnover intention in nurses as a descriptive study. The data were collected between August 3 and September 1, 2015. A total of 188 nurses working at university medical centers and general hospitals located at J city and D city were participated. The collected data were analyzed using frequency, mean and standard deviation, t-test, ANOVAs, Pearson's correlation coefficients and hierarchical regression analysis. In turnover intention, there were significant differences in education, age, job preference of nurse, work period and position. Burnout showed significant effect in social intelligence and turnover intention. Social intlligence did not have control effect between turnover intention and job burnout. This findings suggested that to prevent the nurse's turnover intention, the education for social information, social skill and social awareness has to be programmed for the development of social intelligence.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.101-116
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• 2023

본 연구는 농산업 예비창업자를 대상으로 자기결정성정도를 조절변수로 하여 창업환경과 창업역량이 창업의도에 미치는 영향을 탐색하였다. 창업환경을 인지된지원과 인지된장벽으로 구분하고 창업역량의 하위변수를 창의성, 문제해결, 의사소통, 마케팅 및 사업계획서를 하위변수로 설정하였다. 수집된 설문지 253부를 실증분석에 사용하였다. SPSS v25.0과 Process macro v4.2를 이용한 분석결과는 첫째, 창업환경의 인지된지원과 인지된장벽은 창업의도에 유의한 영향을 미치고 창업역량의 창의성, 문제해결, 마케팅 및 사업계획서가 창업의도에 미치는 영향은 유의적으로 나타났으나 의사소통이 미치는 영향은 비유의적으로 나타났다. 둘째, 자기결정성정도는 창업환경의 인지돤지원 및 인지된장벽과 농산업 창업의도 간을 조절하지 않는 것으로 나타났다. 이 결과는 자기결정의 수준은 창업 환경과 창업 의도 사이의 관계에는 그다지 큰 영향을 미치지 않음을 의미한다. 셋째, 자기결정성정도는 창업역량의 창의성, 문제해결, 의사소통, 마케팅 및 사업계획서와 창업의도 간을 조절하는 것으로 확인되었다. 구체적으로 자기결정성정도가 커질수록 창의성, 문제해결, 마케팅 및 사업계획서가 창업의도에 미치는 영향력의 크기는 정(+)의 방향으로 강하게 하는 강화작용의 역할을 하는 것으로 나타났다. 반면에 자기결정성정도가 커질수록 의사소통과 창업의도 간의 관계가 약해지는 자기결정성정도가 완화작용을 하는 것으로 나타났다. 후속 연구로는 창업환경과 창업역량을 설명할 수 있는 다른 요인들의 탐색과 새로운 매개변수와 조절변수가 포함된 조건부과정모형을 통해 조절된 매개효과를 분석할 수 있는 후속 연구가 필요할 것으로 보인다.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.82-95
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• 2016

This research has analyzed the influence of information search on festival image, emotional response, re-visit intention and intention to share information. Image of festival was assumed to be composed of three components of cognitive, affective and unique image. Emotional response was divided into positive and negative emotion. As the results of influence analysis, word of mouth-effect and online media such as SNS had a significant effect on unique image of the festival. whereas official homepage showed a significant impact on cognitive image. Among three factors of image, affective image had a great influence on positive emotion. as three image factors are associated with positive emotion. Also, Affective emotion was analyzed to have significant influence on re-visit intention and intention to share information.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.139-147
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• 2020

In the fourth revolution resulting from ICT convergence, Blockchain-based platform is being applied to various fields. This trend is expected to become stronger in the future. This study aims to explore several factors pertaining to user acceptance of Blockchain-based financial platform. It is important for finance business managers and blockchain technical managers to verify the user's willingness to accept the blockchain. In this study, the factors determining the acceptance of blockchain-based platform we explore are innovation, convenience, security and preference. Based on the results of the survey, 465 users(male 262, female 212) completed the questionnaire, a structural equation analysis was used in order to analyze the blockchain's users acceptance framework. Through the results we were able to identify and validate the differences in innovation and convenience by gender as well as the factors determining the acceptance of blockchain-based financial platform.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.123-128
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• 2019

최근 스마트 기기의 발전 및 보급 확대에 따라 사용자의 범위는 계속해서 증가하고 있다. 이에 따라 모바일 쇼핑 이용자들이 지속적으로 늘고 있고, 광고 또한 인터넷 기반에서 모바일 플랫폼 기반으로 변화하고 있는 추세이다. 모바일 기기의 중요성이 커지고 편의성이 증대되면서 소비자들의 구매방법에도 많은 변화가 일어나고 있는데, 정보를 탐색하고, 구매를 결정하고, 결제하는 행위 등 모바일에서 이루어지는 비중이 늘어나면서 앱을 구성하는 것 또한 중요한 마케팅 전략으로 자리잡고 있다. 본 연구의 목적 역시 사용량이 급증하게 된 모바일 쇼핑에서 SNS활용도의 조절효과를 중심으로 하여 광고 유형과 애플리케이션 특성이 소비자들의 구매의도에 미치는 영향에 대해서 살펴보고 결과를 제시하여 관련 업계에 도움을 주고자 한다. 본 연구에서는 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하기 위한 선행연구와 이론적 배경을 통해 모바일 광고유형, 앱 특성에 관한 고찰과 구매의도와의 인과관계를 살펴보았다. 연구의 목적은 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하고, 변수들 간의 관계를 규명하는데 있다. 구매의도에 영향을 미치는 요인을 광고 유형, 앱 특성으로 구분하고 이들 변수들이 구매의도에 미치는 영향력을 조절하는 변수로 SNS활용도를 도입하였다.