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http://dx.doi.org/10.14400/JDC.2020.18.8.469

Effects of Mobile Shopping Tendencies and Information Search on the Shopping Mall Satisfaction and Repurchase Intention: Focusing on Fashion Clothing  

An, Sang-Hee (Dept. of Fashion Design, Design & Arts Institute, Hansung University)
Publication Information
Journal of Digital Convergence / v.18, no.8, 2020 , pp. 469-478 More about this Journal
Abstract
The objective of this study is to verify the effects of shopping tendencies and information search on the shopping mall satisfaction and repurchase intention of fashion clothing consumers at this point in time when the mobile shopping has been routinized. To verify this, this study selected male and female university students with experiences in purchasing fashion clothing in mobile shopping mall within the last one year as its samples. For the verification of hypotheses, the factor analysis, multiple regression analysis, and simple regression analysis were conducted. The results of this study are as follows. First, the shopping tendencies of consumers who had experiences in mobile shopping included the economic shopping tendency, entertaining shopping tendency, convenient shopping tendency, and trend-pursuit shopping tendency. Second, the convenient shopping tendency, entertaining shopping tendency, and economic shopping tendency of consumers' mobile shopping tendencies had positive effects on the mobile shopping mall satisfaction and repurchase intention. Third, the information search for purchasing fashion clothing in mobile shopping mall had positive effects on the shopping mall satisfaction and repurchase intention.
Keywords
Mobile Shopping Mall; Mobile Shopping Tendency; Information Search; Shopping Mall Satisfaction; Repurchase Intention; Fashion Clothing;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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