• Trans-
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• v.10
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• pp.73-113
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• 2021

Previous studies show that VR images can influence consumers' attitudes and behaviors by evoking imagination. In this study, we introduce a reality-based closed-loop 3D image (hereafter Virtualgraph). Then we try to see whether such image would increase evocativeness in a mobile commerce environment and whether higher telepresence of the visual image of a product can increase the purchase intention of that product. In order to find the above, we developed a model comprised of constructs containing telepresence, perceived value price, perceived food quality, and vividness of visual imagery questionnaire (VVIQ). We used Virtualgraph application to conduct an experiment, and then conducted an interview as well as a survey. As results of the experiment, survey and interview, we found the followings. First, users evoke imagination better with Virtualgraph than with still images. Second, increased evocativeness affects purchase intention if the perceived quality of fresh food product is satif actory. Third, increased evocativeness makes users value products higher and do even much higher when the perceived quality of fresh food product is good. From the interview, we could find that the experimental group had higher purchase intentions and perceived products as more expensive ones. Also, they perceived images of products clearer and more vivid than did the control group. We also discuss the strategic implications of using Virtualgraph in mobile shopping malls.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.373-382
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• 2021

This study conducted a survey to find out the opinions on oral health behavior and oral health education according to gender in health and non-health college students. According to the research results, there were many girls in the health-realted field and boys in the non-health-related college students. Among the oral health behaviors, brushing in school was common in both boys and girls in the health-related college students, and professional oral health education experiences were also found in the health-related college students. The need for oral health education among male students was 76.4% for healh-related college students, 48.3% for non-health-related college students, whereas female health-related college students showed 80.3%, and non-health -related college students were 60.4%. Participation in oral health education in order of male health-related students, male non-health-related students, female health-related students, and female non-health-related students were 81.9%, 68.1%, 84.8% and 73.3% respectively. The preferred method of oral health education was experiential education such as brushing for both male and female in the health-related college students, and lectures by dentists or dental hygienist were the highest reponse for non-health-related college students. The preferred location for oral health education was highest in schools. Through the results of this study, it was considered necessary to develop and disseminate appropriate oral health education programs according to college students' majors and gender, and to form correct oral health knowledge, attitudes and behaviors for oral health through oral health education.

• Informatization Policy
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• v.28 no.1
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• pp.22-42
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• 2021

The purpose of this study is to investigate the effects of privacy concerns on the use of mobile payment services. In particular, paying attention to the multidimensionality of consumer innovation, we analyzed the effects of hierarchical logistic regression by gender. The results show that there is a positive (+) relationship for hedonic innovativeness regardless of gender, and that there is a negative (-) relationship for functional innovativeness overall and in the female group. In all groups regardless of gender, a positive (+) relationship was found for the hedonic innovativeness, and one negative (-) relationship was found in the functional innovativeness overall group and the female group. Second, in the male group, there is a moderating effect of privacy concerns and functional innovativeness. This suggests that the relationship between privacy concerns and the usage of mobile payment services may vary depending on functional innovativeness. This study is useful in that it can explain and predict consumers' patterns of use of new technology-based services in various and balanced ways by taking privacy concerns and multidimensional consumer innovation into consideration. In addition, it suggests that mobile payment companies should make efforts to ensure that their services are secure, useful, and fun to use so that consumers can feel confident using the services in various situations.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.352-363
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• 2021

This study aimed to examine the different factors affecting the intention to purchase meal kits between at-home concept meal kits and eating-out concept meal kits. An online survey was conducted with 565 Korean participants including meal kit experienced (n=412) and non-experienced (n=153). Meal kits selection attributes were organized into five factors, health, price, environmental protection, convenience, and familiarity. To verify the hypothesis, SPSS Statistics 23 was used. The main results can be summarized as follows. First, in the case of the at-home menu, convenience(p < .01), environmental protection(p < .05), and familiarity(p < .01) show positive influences on willingness to buy. Second, for the eating-out menu, health(p < .001) and convenience(p < .001) have positive effects on willingness to buy, but familiarity(p<.01) has a negative effect. This is the first study to categorize the menu of meal kits and investigate each factor affecting willingness to buy. Therefore, the results can offer useful guidelines to meal kit marketers letting them know the consumers' purchase behaviors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.143-152
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• 2021

Recently, universities are being requested to educate a wider range of technical and social skills in order to respond to the government's policy for promoting youth employment and the industrial demand arising from social changes. Accordingly, field practice at universities is being further strengthened. It is important to analyze whether the work experience and information that students gained through field practice can improve their confidence in their career path, and can serve as a motive for not only employment but also start-up after graduation. In this study, the motivational aspect which leads to action by improving students' confidence in their career path is investigated. In addition, the influence of field practice experience on employability and entrepreneurial intention is also analyzed by setting a self-directed career attitude as a variables. The results of this study are as follows. First, the field practice experience of college students has a significant effect on employability, but does not directly affect their entrepreneurial intention. Second, it is confirmed that the higher the self-directed career attitude of students with experience of field practice has a positive (+) effect on the employability. Third, the higher the self-directed career attitude has also a positive (+) effect on entrepreneurial intention. This study shows the influence of field practice on employability and entrepreneurial intention beyond the limit of the existing research that was divided into employment and start-up. Theoretical basis for analyzing whether universities can achieve practical results simultaneously in government policy for employment and start-up is also provided.

• Journal of the Korean earth science society
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• v.42 no.6
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• pp.734-751
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• 2021

The purpose of this study is to prepare basic data to reflect polar literacy education in the school curriculum. The perception about the polar regions, teaching experience, and polar-related cognitive and affective characteristics of teachers were investigated. The survey was conducted among 56 elementary, middle, and high school teachers from schools from 10 major cities and surrounding regions, based on their perceptions of the polar region, current teaching status, polar knowledge, and beliefs and attitudes toward polar region and climate change. Results showed that although teachers' polar information efficacy was low, they positively evaluated the status of educators in resolving polar and climate change problems, and prioritized global citizenship values over practical purposes. The experience of teaching polar region and climate change issues at schools varied across subjects and non-subjects, but showed a passive aspect in teaching development, such as wanting to be provided with consolidated learning materials. On the cognitive aspect, teachers revealed an ambiguous understanding of the mechanisms and processes by which polar change and climate influence each other. On the affective aspect, most teachers showed strong beliefs and attitudes for polar-related issues beyond the school level, but their behavior choices were relatively lower. Based on the results, we propose the following as recommendations: providing opportunities and materials to promote polar knowledge, discovering educational materials in various contexts to form values and attitudes, developing educational materials from polar research materials, identifying misconceptions about polar knowledge among students and teachers, strengthening elementary school teachers' polar literacy, and cultivating positive attitudes and values toward polar issues.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.303-315
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• 2022

This study compared and analyzed Japan and China, two major competitors to Korea, in the male cosmetics market, which has been shifted dramatically by the outbreak of COVID-19, with implications for the ASEAN market in mind. Questionnaire copies collected from 300 men in Generation MZ living in Korea, China, and Japan were used for analysis, and SPSS 21.0 was used to conduct a statistical analysis of the collected questionnaires. The following are this study's results: First, this study identified their purchase behaviors. The average amount of money the male respondents spent on buying cosmetics was below KRW 30,000 in Korea, China, and Japan. Functionality and texture ranked as top factors contributing to cosmetics purchases in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Functionality and texture ranked as top factors contributing to cosmetics purchase in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Third, this study found changes in the use of cosmetics since the outbreak of COVID-19. The respondents' biggest skin concern since COVID-19 was acne in Korea and Japan and increased sebum excretion in China. Concerns about sebum were commonly ranked high across the three countries. Based on these results, this study is suggested as a reference to improve the export competitiveness of Korean male cosmetics in the ASEAN market.

• Journal of Industrial Convergence
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• v.20 no.5
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• pp.83-92
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• 2022

As cases of social and ethical problems caused by artificial intelligence technology have occurred, artificial intelligence ethics are drawing attention along with social interest in the risks and side effects of artificial intelligence. Artificial intelligence ethics should not just be known and felt, but should be actionable and practiced. Therefore, this study proposes an artificial intelligence ethics education model to strengthen the practical ability of artificial intelligence ethics. The artificial intelligence ethics education model derived educational goals and problem-solving processes using artificial intelligence through existing research analysis, applied teaching and learning methods to strengthen practical skills, and compared and analyzed the existing artificial intelligence education model. The artificial intelligence ethics education model proposed in this paper aims to cultivate computing thinking skills and strengthen the practical ability of artificial intelligence ethics. To this end, the problem-solving process using artificial intelligence was presented in six stages, and artificial intelligence ethical factors reflecting the characteristics of artificial intelligence were derived and applied to the problem-solving process. In addition, it was designed to unconsciously check the ethical standards of artificial intelligence through preand post-evaluation of artificial intelligence ethics and apply learner-centered education and learning methods to make learners' ethical practices a habit. The artificial intelligence ethics education model developed through this study is expected to be artificial intelligence education that leads to practice by developing computing thinking skills.

• Journal of the Korean Regional Science Association
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• v.38 no.4
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• pp.59-74
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• 2022

We aim to explore how the COVID-19 affects commercial sales of traditional market in Seoul. We obtain data for commercial sales and several spatial variables that are related to commercial sales from the Seoul Open Data Plaza. In order to estimate the effect of COVID-19 occurrence on commercial sales, we employ fixed-effect panel data analysis models. Unlike our expectation, the empirical results show that the effect of the COVID-19 on commercial sales of traditional market is not significant. However, we found that the effects are significant in some types of businesses when we did the same analyses with subsamples. For example, service sectors are mostly negatively affected by COVID-19, and retail sectors are also second mostly affected by COVID-19. However, there is no significant relationship between COVID-19 and restaurant sectors. In addition, these effects vary by size of traditional market. Our results suggest that government should have a plan to help small businesses in traditional market because they do not have sufficient abilities to adjust to the unexpected economic shock, like COVID-19. Findings also suggest that strategies for helping them should be differentiated by business type and market size.

• The Journal of Korean Academy of Sensory Integration
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• v.20 no.3
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• pp.48-59
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• 2022

Objective : This study was intended to systematically consider the sensory integration intervention methods offered in Korea for children with autism spectrum disorder and to provide an evidence base for the application of sensory integration interventions. Methods : The subjects of this study were published studies in a national journal for the last 10 years from January 2011 to December 2020. The databases used for the search were RISS and DBpia. The search terms were 'autism', 'autism spectrum', 'sensory integration', and 'intervention'. A total of 10 studies were used in the analysis, which were analyzed at the qualitative and methodological quality of the research evidence and the results were presented according to the PICO (Patient, Intervention, Comparison, Outcome). Results : In the research analysis, the quality level of the evidence was highest at level IV, followed by level II. The methodological quality of the evidence was the most common for 'Good' research, followed 'Fair'. The study subjects were children with autism spectrum disorder and their parents, and the experimental design had the highest frequency of single-subject studies. Interventions have the highest number of studies confirming adaptive behavior and sensory modulation, and the evaluation tools used to measure interventions have the highest frequency of sensory profiles and Canadian occupational performance measures (COPM). All 10 studies used in the analysis showed positive improvements and statistically significant effects on various outcome values from sensory integration interventions. Conclusion : In the recent clinical environment, sensory integration interventions have been continuously conducted in children with autism spectrum disorder. In future research, it is necessary to conduct research on various sensory integration intervention methods and the high quality of the evidence for the application of sensory integration interventions.