• Title/Summary/Keyword: 전략적 경영관리

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The Mediating Effect of Corporate Reputation between the Organizational Slack and Corporate Performance in Venture SMEs (벤처중소기업의 조직여유와 기업성과간의 관계에서 기업명성의 매개효과 연구)

  • Bae, Hoyoung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.2
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    • pp.17-25
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    • 2015
  • This research is to analyze the mediating effect of corporate reputation between the organizational slack and corporate performance in venture SMEs. That is, after controlling the firm size, firm age, social capital, environmental uncertainty, we test three hypothesis. First, we test the hypothesis that organizational slack has a positive effect on corporate reputation. Second, we test the hypothesis that corporate reputation has a positive effect on corporate performance. Third, we test the positive mediating role of corporate reputation between organizational slack and corporate performance. For this research, we administered the questionnaire surveys, and got the 250 effective data(companies) of korean venture SMEs. We use SPSS 18.0, and analysis the validity, reliability, correlation and multiple regression analysis of research model. As a result, we can find the three meaningful results. First, organizational slack, especially not absorbed slack but unabsorbed slack, has positive effect on the corporate reputation. Second, corporate reputation has positive effect on corporate performance. Third, corporate reputation has mediating effect between organizational slack, especially not absorbed slack but unabsorbed slack, and corporate performance. Although this research has some limitations of generalization because of the limited size of samples, we has meaning information related to the venture companies in the academic and business field.

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Korean Policy for Overseas Fisheries (한국(韓國)의 해외어업정책(海外漁業政策))

  • Park, Gyu-Seok
    • Journal of Fisheries and Marine Sciences Education
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    • v.7 no.2
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    • pp.207-216
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    • 1995
  • 1970년대 중반 세계 주요 연안국(沿岸國)들이 배타적(排他的) 어업수역(漁業水域) 또는 경제수역(經濟水域)의 선포를 통하여 해양관할권(海洋管轄權)을 확대할 때까지 한국은 원양어업(遠洋漁業)의 발전과 어획량 증대에 박차를 가하였다. 그 당시 정부의 주요 정책은 재정 지원을 통하여 원양어선(遠洋漁船)의 선복량을 확충하는 것이었지만, 새로운 해양법질서(海洋法秩序)가 도입된 후로는 원양어업(遠洋漁業)에 대한지원 정책을 재검토하지 않을 수 없게 되었다. 그 당시 한국의 원양어업(遠洋漁業)에 가해진 압박을 타개하기 위하여 연안국(沿岸國)의 규제를 최소화하는 노력과 함께 경제성 있는 대체어장(代替漁場)의 개발에 주력한 결과 성공을 거두었는데, 그것은 바로 수산자원(水産資源) 보유국(保有國)과의 쌍무협정(雙務協定) 체결을 통한 어업의 계속과 더불어 공해어업(公海漁業)으로의 전환이었다. 최근에 한국의 원양어업(遠洋漁業)이 당면하고 있는 현안은 공해어업(公海漁業)에 대한 국제사회(國際社會)의 규제 강화와 더불어 국내 수산물 시장의 개방이라는 내우외환(內憂外患)이 겹친 위기상황(危機狀況)이다. 이러한 난국을 타개함으로써 원양어업(遠洋漁業)의 지속적인 발전을 추구하기 위하여 한국정부(韓國政府)는 새로운 전략을 마련하였는데, 그 구체적인 내용은 다음과 같다. 첫째, 자원을 보유하고 있는 연안국(沿岸國)과의 협력을 강화함과 동시에, 국제수산기구(國際水産機構)에서의 적극적인 활동을 전개하는 것이다. 현재 한국은 14개 연안국(沿岸國)과 쌍무적 어업협정(漁業協定)을 체결하여 기술이전 및 재정 지원을 통한 공동번영(共同繁榮)을 추구하고 있으며, 10개 국제수산기구(國際水産機構)에 가입하여 수산자원(水産資源)의 보존과 해양환경(海洋環境)의 보호에 노력하고 있다. 둘째, 원양어선(遠洋漁船)의 감축과 연근해어업(沿近海漁業) 구조 조정을 통한 합리적인 수산업 체제를 구축해 나갈 것이다. 즉, 원양어업(遠洋漁業)의 양적 팽창보다는 장기적인 안목에서 질적인 수준을 제고함으로써 안정적인 산업으로 내실을 기할 수 있도록 경영의 합리화와 같은 업계 자체의 체질 개선 노력을 지원할 것이다. 셋째, 현대의 해양법질서(海洋法秩序) 하에서 한국원양어업(韓國遠洋漁業)의 활로는 주로 자원보유국(資源保有國)과의 합작사업(合作事業)에서 찾을 수 밖에 없다. 이것이야 말로 연안국(沿岸國)과 원양어업국(遠洋漁業國)에게 공통적으로 이롭다는 사실이 입증된 것이기 때문이다. 따라서, 원양어업(遠洋漁業)을 해외합작사업(海外合作事業)으로 전환하는 데에 있어서 정부가 지원해야 할 부분은 다음 세 가지로 요약된다. 즉, 장래성 있는 사업 분야에 대한 적극적인 재정지원(財政支援), 생산된 수산물의 국내시장반입(國內市場搬入)에 대한 특별한 배려, 그리고 기업의 해외투자의욕(海外投資意慾)을 고취시키는 정책의 수행이다. 수산자원(水産資源)은 그 자체가재생산성(再生産性)을 갖고 있기 때문에 합리적으로 보존관리(保存管理)한다면 영속적인 이용이 가능한데, 이와 같은 이념은 1982년 유엔 해양법협약(海洋法協約)에서도 최선의 과학적 증거로써 "보존(保存)"과 "이용(利用)"의 조화를 유지하는 것으로 구현되어 있다. 따라서, 한국정부(韓國政府)도 그러한 차원의 국제협력(國際協力)에 기꺼이 동참함과 동시에, "투명성(透明性)"과 "책임(責任)"을 이행하는 어업 활동을 보장하기 위한 제도적 개혁을 진행 중이다.

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A Study on Developing the Business Index of Electrical Construction Business (전기공사업 경기지수 개발에 관한 연구 - 전기공사업 경기종합지수(ECI) 및 기업경기실사지수(EBSI)를 중심으로 -)

  • Park, Houng-Hee;Kim, Mi-Ri
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.4
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    • pp.107-118
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    • 2014
  • Electrical Construction industry uses Construction industry's statistical data for business outlook. Because there are not electrical construction business view's statistical data. It has own unique characteristic which is different from construction industry. So it must have a electrical construction Business Index. This study was focused on developing the business index of electrical construction business. Electrical construction business index consists of electrical construction composite Index(ECI) and the electrical construction business survey index(EBSI). This study experimentally analyzes the business views of electrical construction industry in 2/4 quarter of 2014. The leading Index of ECI indicates -0.4% compared with 1/4 quarter of 2014, coincidence index also shows that electrical construction industry's business cycle is in an economic downturn. EBSI is 83.5 in 2/4 quarter of 2014, down from 95.2 in 1/4 quarter of 2014. It means that electrical construction company has a pessimistic prediction. As a result we know that the Business Index of Electrical Construction Business shows similar results. It is expected to make contribution for electrical contractors to establish management strategies and prepare responses to economic changes by providing information about economic trends of electrical construction business and forecasting future economy.

Trend Analysis and Policy Implications of Wellness Tourism Policy in Korea and Japan (한국과 일본의 웰니스관광정책 동향 분석 및 정책적 함의)

  • Kim, Sang-Yoon
    • Journal of the Korea Convergence Society
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    • v.12 no.6
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    • pp.183-195
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    • 2021
  • This study compared and analyzed the trends of wellness-related tourism polices in Japan, which have policy similarities with Korea, through related literature research and online interview surveys amid growing demand for wellness tourism in Korea's wellness tourism policy implications. According to the survey, wellness tourism-related concepts do not differ particularly between Korea and Japan, and the use of health tourism or wellness tourism concepts is more common in Japan than healing tourism. Wellness tourism policy is analyzed to be more systematic in Japan in the areas of policy principal agent's flexibility, policy efficiency, related certification, and human resource development, and Korea in the driving force and institutional maintenance of policy. It was judged that Korea needs to establish a wellness tourism consultative body, such as the case of Japan, and improve efficiency through systematic certification of wellness tourism and qualitative management of related manpower. In order to industrialize wellness tourism, it is necessary to increase the healing effectiveness and product value of wellness tourism by organically linking wellness resources specialized by region, and to conduct in-depth analysis of the direction and strategies of wellness tourism policies in preparation for the post-Corona(COVID-19) Era and an empirical study of tourism sites.

Impact of Information Offering and Relational Benefits on Online Purchashing Intention of Cultural Products: Difference between Stage and Screen (정보제공과 관계혜택이 문화상품 온라인구매의도에 미치는 영향: 공연상품과 상영상품의 차이)

  • Cho, Se-Hyung
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.149-163
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    • 2022
  • With the development of the culture industry, online transactions of cultural products are being activated, and offering information and establishing relationship with customers in web-site have an important influence on online purchase decision making. The purpose of this research is to examine the effect of information and relational benefits provided by online sales sites of cultural products on online purchasing intention, and to reveal through empirical analysis whether these influences show a difference between stage products and screen products. Looking at the results of the study, first, in the case of the whole, both information offering and relational benefits have a significant effect on online purchasing intention. Second, in the case of stage products(plays), product understanding information, economic relational benefits, and customization relational benefits showed significant effects, but product purchasing information showed no significant influence. Third, in the case of screen products(movies), product purchasing information and economic relational benefits showed a significant effect, but product understanding information and customization relational benefits had no significant effect. In conclusion, the impact of information offering and relational benefits on online purchasing intention differs according to cultural products, and economic relational benefit is found to be an important influencing factor on online purchase decision making in all cases. These research results are expected to be helpful in establishing differentiated marketing strategies including customer relationship management in online transactions of cultural products.

Effects of Electronic Security Service Quality Satisfaction and Customer Satisfaction on Switching Barrier and Customer Loyalty (기계경비 서비스품질만족과 고객만족이 전환장벽 및 고객충성도에 미치는 영향)

  • Kim, Chang-Ho;Yoon, Jong-Dae;Jung, Chul-Kyu;Lee, Bong-Keun
    • Korean Security Journal
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    • no.36
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    • pp.111-137
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    • 2013
  • The purpose of this study is to examine the effects of electronic security service quality satisfaction and customer satisfaction on switching barrier and customer loyalty. Survey questionnaires were distributed to business owners in Seoul that are using electronic security system and the total of 500 copies were used as research data except 60 copies with insufficient responses. The results are as follow. First, as for the effects of electronic security service quality satisfaction on electronic security customer satisfaction, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on electronic security customer satisfaction. Second, as for the effects of electronic security service quality satisfaction on switching cost, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on switching cost. As for the effects of electronic security service quality satisfaction on human relations, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on human relations. It indicates that the effects of electronic security service quality satisfaction on alternative attraction was not meaningful. Third, as for the effects of electronic security customer satisfaction on switching cost, it indicates that the higher electronic security customer satisfaction achieves, the more it has positive effects on switching cost. As for the effects of electronic security customer satisfaction on human relations, it indicates that the higher electronic security customer satisfaction achieves, the more it has positive effects on human relations. But, it indicates that the effects of electronic security customer satisfaction on alternative attraction was not meaningful. Fourth, As for the effects of electronic security service quality satisfaction and electronic security customer satisfaction on customer loyalty, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on customer loyalty. As for the effects of switching cost on customer loyalty, it indicates that the higher switching cost achieves, the more it has positive effects on customer loyalty. As for the effects of alternative attraction on customer loyalty, it indicates that there is no meaningful relation between alternative attraction and customer loyalty. But, effects of human relations on customer loyalty, it indicates that there is no meaningful relation between human relations and customer loyalty. Based on the above results, it is noticeable that in the effects of electronic security service quality satisfaction and electronic security customer satisfaction on switching barrier, all of them had meaningful effects except for alternative attractiveness. This signifies that switching barrier factor can increase when the service quality of electronic security and customer satisfaction increase. In other words, it can be said that increased awareness of electronic security service quality satisfaction and electronic security customer satisfaction by electronic security users can lead to high customer loyalty by establishing switching barrier through such increased awareness.

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An Exploratory Study on Inhibiting Factors and Enabling Factors of the Integration of Business Planning and Information Systems Planning (사업계획(Business Planning)과 정보시스템계획(Information Systems Planning) 통합의 저해요인 및 성공요인에 관한 탐색적 연구: 한국의 보험산업을 중심으로)

  • Kym, Hyo-Gun;Kim, Soo-Hyun;Kim, Min-Sun
    • Information Systems Review
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    • v.6 no.1
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    • pp.103-121
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    • 2004
  • It is necessary to assess and reap the benefits of integrating BP(Business Planning) and ISP(Information Systems Planning) in creating competitive advantage and ensuring superior financial performance. Securing and maintaining of integration between BP and ISP is frequently cited as a critical concern of IS managers. In general, however, BP and ISP are not integrated, and organization's strategy isn't supported effectively. Therefore, this paper identifies the current stage of BP-ISP integration of Korean insurance industry based on the survey and then reveals inhibiting factors and enabling factors for BP-ISP integration through the interview with IS managers of type 3 and type 4 companies. The results of this paper suggest factors to accomplish BP-ISP integration successfully for companies which are considering BP-ISP integration.

A Comparative Case Study on Studio Specialized in Digital Concept Art -Focused on the Field of Animation and Game- (디지털 컨셉 아트 전문 스튜디오에 관한 사례 비교 연구 -애니메이션 및 게임 분야를 중심으로-)

  • Choi, Do-Won;Lee, Heon-Woo;Lee, Hyun-Seok
    • Cartoon and Animation Studies
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    • s.36
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    • pp.167-187
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    • 2014
  • Animation-related films and game industries have been expanding their markets rapidly responding to sharply increasing public demand. The production processes of major studios are getting more and more specialized and detailed. Therefore, they feel burden to manage and maintain as the HR and physical sizes are getting greater. So, independent studios which perform partial processes of the works are increasing over North America and Europe. Specialized studios build previous functions and related business models. They are expanding their areas. Therefore, this study targeted studios specialized in digital concept art in free production step. The characteristics of such studios were analyzed. To this end, first definitions of digital concept art concepts and functional & artistic features of entire production, and their application to business were deliberated through documents and online. Based on the results, the features of 'concept art service', 'self-brand business/ communication', and 'education service' were drawn. Second, based on it, targeting three con cept art studios such as Atomhawk (UK), FengZhu Design (Singapore), and Studio Gage (Korea), case research was done. Comparative analysis for the cases was conducted. It turned out that concept art studio s lead new market demand through active business strategies such as related contents development, marketing, etc. based on specialization. This research is significant to understand global trend of newly establishing specialized studios market and suggest reference data to improve prospective domestic specialized studios competitiveness.

A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province - (경기도 지자체 도시 아이덴티티의 형태론적 상징유형분석 연구 - 경기도 31개 지자체 심볼마크를 중심으로 -)

  • Kang, Do-eun;Kim, Myoun
    • Journal of Communication Design
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    • v.65
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    • pp.170-181
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    • 2018
  • Currently, urban identity is a corporate management strategy of the past, and it includes the unique history and cultural heritage of the region, and it is expected to enhance competitiveness and locality. In response, the city's identity design of 31 municipalities in Gyeonggi Province is moving away from the past, building a futuristic, concise and modern image, and building differentiated identity using geometric artificial motifs. However, despite the presence of urban identity in the past, Symbolmark's boundaries and benchmarks are becoming increasingly ambiguous as it replaces CI or acts as CI and BI by developing new BIs instead of renewals. Moreover, there are cases where the slogan containing vision is used as BI, which requires professional CIP management by presenting the status analysis and direction of municipal governments in Gyeonggi Province. Thus, in this study, the theoretical background analysis and academic study of 31 municipalities in Gyeonggi Province were conducted, and the final analysis space was analyzed by schematizing how the essential meaning of symbolism is expressed and interpreted.

The Level of Customer Participation in Retailing Service (소매서비스업에서의 고객참여행동 수준에 관한 연구)

  • Ahn, Jin-Woo
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.191-215
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    • 2011
  • Retailing service companies need to manage customer's behavior participating in service production and delivery process, while trying to differentiate from competitors with customer services. They also need to know the level of customer participation to make good use of customer participation in retailing service delivery process. Therefore, this paper expects to show the level of customer participation in domestic primary retailing service types. In details, this paper empirically identifies how different the level of customer participation is in four retailing service types-family restaurant, hair service, hospital service, educational service. As results, activity effort, communication effort, and compliance effort variables of customer participation were significantly in different level. But, sympathy effort variable of customer participation was not identified on the level of difference in four retailing service types. Additionally, hospital service showed the highest level of customer participation in four retailing service types, then family restaurant, education service, and hair service were in order. Judging these results, this paper suggests that the level of customer participation according to retailing service types would be different empirically. Also, this paper provides the opportunities to make properly good use of customer participation suitable to individual retailing type.

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