• Title/Summary/Keyword: 전략적지향성

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A Comparative Study on Power Tool Manufacturers' Products Spec. and Design Development Features - By the Case Study on BOSCH, BLACK&DECKER and KEYANG Electrics- (전동공구 회사의 제품사양별 디자인개발특성 비교연구 -보슈(BOSCH), 블랙앤데커(BLACK&DECKER), 계양전기 사례를 중심으로 -)

  • 채승진
    • Archives of design research
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    • v.17 no.1
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    • pp.383-392
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    • 2004
  • The power tools is the product using working power generated by electric motor. Many companies are manufacturing numerous devices. Main features of tools are included various assembled products, small, light and solid and durable enough to match several standards. Fundamental requirements for the product is excellent performance and convenience for use. The quality of them depends on the equipped motor'(s) capability, accuracy of gear and endurance against worn-out. By adapting the state-of-the-art parts, they could be used in the place from home to heavy industry broadly. They can be classified electronic drills, grinders, saws and sanders families for the household appliances. For industrial tools, bore drill, grinder, polisher, and driver drill are classified as special and high priced group. This study presents the strategy of power tool development of BOSCH, BLACK&DECKER and KEYANG. Their products were analyzed in terms of product line and product mix concept. Then they are examined by design elements, such as color, shape and material for housing. As an analysis method, the image scale parameter and criteria were applied to each company's product.

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A Study on Performance Creation through Open Innovation with Corporate Environments (기업의 환경과 개방형 혁신을 통한 성과 창출에 대한 연구)

  • Seo, Yong-Mo;Hyun, Byung-Hwan
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.81-91
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    • 2019
  • This study empirically examines the relationship between the characteristics of a company and its performance through open innovation. It was intended to accept open innovation as a strategic means to overcome various situations in which companies faced and to understand it as a process of generating corporate performance. In various situations, companies must overcome environmental and internal factors. As an environmental factor, the dynamics of the market and the dynamics of technology allow for the adoption of open innovation, which in turn becomes a strategic tool for generating results. In addition, the internal environment of the company should strengthen the organization's capacity considering the characteristics of the company. In order to reinforce entrepreneurial orientation, openness of organizational culture, delegation and R & D capabilities, which are internal characteristics of the company, open innovation has a positive effect on the performance of the company. In overcoming the environment given to the company, open innovation was found to be an important medium for generating various results for the company. For this study, we conducted a structured questionnaire survey on 176 Korean companies. This study suggests that open innovation is strategically accepted and understood as a management strategic philosophy in order to overcome the environment in which a company is faced and generate results.

The Effect of Experiential Marketing on Relationship Orientation in Local Festival -Focus on the Cheongju International Craft Binennale- (지역축제 체험마케팅이 관계지향성에 미치는 영향 -청주국제공예비엔날레를 중심으로-)

  • Lee, Yk-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.2
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    • pp.536-542
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    • 2012
  • This research the impacts of the experiential marketing elements to the relationashin orientation and the results are as follow. It showed items of emotional experience, cognitive experiences, ative experience, relationshin experience positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the relationship orientation. This is scientifically could suggest the basis to enlarge the scope of application. Also it could suggest industrially a lot of implications to establish the marketing strategy of the festival and reinforcing strategy of the relationship orientation.

Analysis of Compromise of Career of University Students (융복합 시대에 대학생의 진로타협 요인에 대한 연구)

  • Ahn, Jae Hee;Park, Sung Hee
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.35-45
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    • 2019
  • The purpose of this study analyzed by what factors university students were impacted in the compromise of career. 213 students who enrolled in 4-year universities were divided by demographic variables and psychological variables. The results showed followings. Firstly, the interests are the first factor and then social status and sex types followed regardless of variables. Secondly, at the based on the difference of groups science major student took the sex types as the first meanwhile, humanities and art & sports major students took the interests as the first. Lastly, there were statistical differences among groups at the sex types and social status with role orientation. This study can provide differentiated and individualized career development strategies regarding group types of career role orientation.

Study on the Effect of Learning Orientation of the Employees in Social Welfare Institutions on Job Satisfaction (사회복지기관 종사자의 학습지향성이 직무만족에 미치는 영향에 관한 연구)

  • Choi, Ho-Young
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.12
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    • pp.209-216
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    • 2009
  • The employees in social welfare institutions have an importance of learning due to jop specialty more than any one else. That is because there are a variety of increasing needs in social welfare services and customer-oriented welfare services. On the basis of that, this study shows how learning orientation theories as a new organization management strategy affects the employees in social welfare institutions. It shows cause and effect relation by establishing hypothesis model based on the preceding researches. It performed empirical analysis on the employees in social welfare institutions in G metropolitan city. As a result, the hypothesis was tested that learning flow, vision sharing, openness have significant effects on member's jop satisfaction. It implies that job satisfaction can be improved, if the level of learning flow, vision sharing, openness of the employees in social welfare institutions are promoted.

The Factors Influencing the Meaning in Life in Middle-aged Adult (중년기 생의 의미에 미치는 영향요인)

  • Jang, Sun-Hee;Yeu, Hyung-Nam
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.432-440
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    • 2018
  • This study was conducted to understand the factors influencing meaning in life of middle-aged adult focusing social support, self-esteem, internal religious orientation, hope, spirituality among the variables and to supply interventional way for promotion of meaning in life of middle-aged adult. The study participants randomly selected 196 pieces from data that collected from 20 September to 31 October 2014 for middle-aged adults living in four cities. The data were analyzed by means of the t-test, ANOVA, $Scheff{\acute{e}}$, Pearson's correlation coefficients and stepwise multiple regression. Significant differences were found in the meaning in life grades by importance of religious life (p<.001), perceived economic state (p<.001). Further, there were significant correlations between social support (p<.001), self-esteem (p<.001), intrinsic religious orientation (p<.001), hope (p<.001), spirituality (p<.001) and meaning in life. In multiple regression analysis, hope, importance of religious life and spirituality accounted for 49% of meaning in life.

Moderating Effect of Technology Development Activities Among Entrepreneurial Orientation, the Capability of Technology Innovation and Commercialization Performance: Focused on ICT Technology New Ventures (기술개발활동의 기업가적 지향성, 기술혁신역량과 기술사업화 성과와의 관계에서 조절적 효과 분석: ICT 창업기업을 중심으로)

  • Kim, Chang-Bong;Bae, Keun-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.31-47
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    • 2021
  • The purpose of this study is to demonstrate the moderating effect of technology development activities in the relationship between independent variables such as entrepreneurial orientation and technology innovation capabilities and dependent variables. As a result of analyzing the causal relationship between research variables, it was found that the higher the innovation and initiative among the sub-factors of entrepreneurial orientation, the more positive the technical commercialization performance and product completion. Among the sub-factors of entrepreneurial orientation, risk-taking was found to have a significant effect only on product completion. It was found that the higher the technology commercialization capability and technology convergence capability, the higher the technology commercialization performance, the technology commercialization performance. As a result of analyzing the moderating effect of technology development activities, it was found that technology development management ability, a sub-factor of technology development activities, controls the influence relationship between innovation and risk sensitivity and technology performance. In addition, it was found that the involvement in technology development planning controls the influence relationship between technology convergence capability and technology performance among sub-factors of technology innovation capability. Based on the above analysis results, this study made three suggestions as follows. First, the achievements of technology commercialization to achieve the superiority of corporate competition depend on progressive innovation and risk-taking based on entrepreneurial orientation. It is necessary to find a way to build entrepreneurial orientation from within the organization. Second, due to the nature of the ICT industry, which has a fast pace of technological development and changes in market acceptance, technology commercialization performance will be positive when the capabilities, technology, knowledge, and resources that can quickly lead to product production can be organically linked. Finally, corporate CEOs need to further promote innovation and risk-taking through phased and continuous research activities for technology development. In addition, it is necessary to establish a corporate culture that tolerates various strategies and failures so that understanding of technology convergence can lead to technological performance.

환경동태성이 프랜차이즈 본부와 가맹점간 장기지향성에 미치는 영향 - 관계수명주기, 경로기후, 의존성의 조절효과 -

  • Kim, Sang-Deok;O, Se-Jo
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.02a
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    • pp.15-42
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    • 2006
  • 프랜차이즈 시스템은 서로 독립적인 프랜차이즈 본부와 가맹점이 계약에 의해 상호의무를 준수하면서 운영되는 시스템이다. 이러한 프랜차이즈 시스템은 다른 유통경로 시스템과 마찬가지로 개방형 시스템이기 때문에 환경의 변화에 민감하다. 특히, 급속하게 변화하는 고객 욕구와 경쟁전략은 프랜차이즈 시스템의 성과에 매우 큰 영향을 미친다. 이처럼 환경의 변화가 심할 경우는 프랜차이즈 본부와 가맹점 간 관계결속이 중요한 데 강한 결속력을 가진 장기적인 파트너십이야 말로 변화하는 환경에 대응할 수 있는 무기가 된다. 본 연구는 이러한 환경의 변화 즉, 환경동태성과 프랜차이즈 시스템의 장기지향성을 다루고 있다. 연구의 주된 관심은 첫째, 수요부문과 경쟁부문의 환경 동태성이 프랜차이즈 시스템 구성원 간 장기지향성에 어떠한 영향을 미치는 지 밝히는 것이고, 둘째, 이러한 환경의 영향이 다양한 조절변수 (관계수명주기, 경로기후, 의존성)에 의해 어떻게 달라지는 지를 규명하는 것이다. 이러한 목적으로 본 연구는 국내의 대표적인 프랜차이즈 업체인 L사의 가맹점 96곳을 대상으로 설문조사를 실시하였다. 구조방정식 모형을 통한 분석결과 수요부문 동태성은 프랜차이즈 가맹점의 장기지향성을 약화시킨 반면, 경쟁부문 동태성은 강화시켰다. 한편 관계수명주기, 경로기후에 따라 수요부문, 경쟁부문 환경 동태성의 영향은 달라졌지만, 의존성은 유의적인 조절효과를 나타내지 못했다.

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The Effects of Strategic Orientation of ECS on Performance (전자상거래시스템의 전략적 지향성이 성과에 미치는 영향)

  • Kang, Teagyung;Kim, Daeup
    • Journal of Industrial Convergence
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    • v.1 no.2
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    • pp.81-94
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    • 2003
  • This study is an empirical analysis of causal relationship that is the effect of strategic importance and orientation of electronic commerce system on performance. Among four industries(financial, retailing wholesaling, service, and manufacturing), financial industry has high level of strategic importance and orientation, that of manufacturing industry is low level. strategic importance has highest effects on strategic orientation. strategic importance and orientation has a positive effects on internal, financial performance significantly. effects of strategic orientation on performance is much than that of strategic importance.

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Market oriented Typology and Development Directions of Conventional Markets (재래시장의 시장 지향적 분류에 따른 발전방향)

  • Kim, Ju-Yeong;Park, Jeong-Eun
    • Journal of Distribution Research
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    • v.16 no.5
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    • pp.63-84
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    • 2011
  • There are about 1,500 small or large traditional markets in Korea. Those conventional markets have been struggling for survival in rapidly changing market environment with highly intensified competition by accelerating the entrance of the Large-scale Discount Store and Super Supermarket which are managed and supported by Large companies like Samsung and Lotte. The loosing power of conventional markets have threatened the local merchants' survival and have influenced local economics falling down. To create better value for the customers who have more preference for department store and discount stores than conventional markets, conventional markets should have market orientation, which has three sub dimensions; customer orientation, competitor orientation and inter-functional coordinations. First objective of study is to find the appropriate roles of conventional markets in local areas. Second is to find out the market orientation functions for conventional markets to be survival in local markets in the long terms. Finally, this study will suggest some policies for the appropriate types of successful conventional markets considering various local situations. To achieve those objectives, we did the following procedure. First, we review the previous reports and studies of policies for conventional markets and local economy development, and propose some pros and cons of the previous policies. Secondly, we develop a market orientation framework of conventional markets, in which we suggest the developmental types and functions of market-orientation of conventional markets in accordance with the characteristics of local market and economic conditions of local areas. Then we formulate and discuss the study's contributions, managerial implications, and directions for future policy development. Especially for the policy development, we suggest the efficiency and economical effects of policy, human being development and management system, and the role of government and protection of local merchants in the development process.

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