• Title/Summary/Keyword: 전략관점

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'QFD'활용 및 '성과지표 Positioning Map'을 적용을 통한 성과지표 분석

  • Im Ji-Yeong;Han Seok-Gi;Song Yong-Il;Jeong Yun-Cheol
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2006.05a
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    • pp.113-127
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    • 2006
  • 본 연구에서는 최근에 민간 부문 뿐 아니라 정부부처를 포함한 공공기관에서 확산되고 있는 BSC 성과관리 시스템을 통해 BSC관점에서 출발하여 구성되는 BSC 성과지표이 BSC관점 및 기관이 추구하는 가지고 있는 전략방향과 어떠한 상관관계를 얼마만큼 가지고 있는지를 확인하고, 이를 전략적으로 활용할 수 있는 도구로서 "성과지표 Positioning Map"을 제안하고, 이를 KIST의 BSC 주요성과지표의 내용으로 분석하여 이를 검증해보고자 한다.

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Developing a New Framework for Strategic Information Systems: Transaction Visibility (전략 정보시스템의 새로운 프레임워크 개발: 거래 가시성)

  • Yang, Hee-Dong
    • Information Systems Review
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    • v.4 no.1
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    • pp.131-143
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    • 2002
  • Numerous types of SIS (Strategic Information Systems) have been developed based on certain strategic frameworks. This paper reviews those traditional SIS frameworks, and points out the ignorance of customer-orientation. Also, this paper addresses a new SIS framework based on customer-orientation: i.e., transaction visibility. This paper proposes that computer systems can increase customer value by changing visibility in transactions with customers. Relevant cases are also presented for sake of clear understanding of this new framework.

Dynamic Patterns of Standardization Competition and Optimal Strategies (정보통신산업 표준화 경정의 동태적 분석과 최적 전략)

  • Park, Wung;Kwak, Yong-Won;Jung, Young-Sik;Min, Jae-Hong
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.04d
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    • pp.64-66
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    • 2003
  • 우연(chance)과 역사(history)라는 비결정적인 요소(indeterministic)와 수요 측 규모의 경제(demand-side economy of scale)에 의해 특징지어 지는 네트워크 산업은 제품(기술)의 표준화 흑은 호환성이 핵심이 되며 산업 내 기업들은 시장선정을 위하여 치열한 경쟁을 하게 된다 산업 내에서 표준설정은 개별기업들의 내부적 문제라기 보다는 독립 기업들간의 협조(cooperation)와 경쟁(competition)의 문제로. 표준화 경쟁은 기술적인 관점에서보다는 다분히 경쟁전략적 관점에서 이루어지며 기업들도 이러한 점을 인식하고 다양한 경쟁전략을 구사하고 있다. 본 고에서는 제품의 생명주기(life cycle)와 기술(제품)의 특징에 따른 표준화 경쟁의 양상과 그에 따른 기업의 최적 경쟁전략을 모색하고, 다이나믹 모형(Dynamic Model)을 통하여 표준화 경쟁의 동태적 패턴을 분석해 보고자 한다.

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The Influence of Hypothetical Deductive Experiment upon Students' Views on the Nature of Science (가설 연역적 탐구 실험 수업이 학생들의 과학의 본성에 대한 관점에 미치는 영향)

  • Kim, Ji-Young;Kang, Soon-Hee
    • Journal of The Korean Association For Science Education
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    • v.27 no.3
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    • pp.169-179
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    • 2007
  • We investigated the effects of hypothetical deductive experiment on students' views about the nature of science (NOS). Participants were 212 eighth graders from a middle school and they were assigned to a control group and an experimental group. Students of the control group did guided experiment in small group and students of the experimental group did hypothetical deductive experiment in small group. The results revealed that both students of the control group and the experimental group possessed similar views about NOS in a pretest. But the experimental group exhibited more sophisticated views about the theory of dependance of observation, scientific reasoning and hypothesis in the posttest. Students who used mainly surface learning strategy within the experimental group exhibited more sophisticated views about hypothesis in the posttest. On the other hand, students who used mainly deep learning strategy within the experimental group exhibited more sophisticated views about the theory of dependance of observation, scientific reasoning and hypothesis in the posttest.

An Empirical Study of the Interrelationship Corporate Capability, Competitive Advantage and Business Performance in IT Enterprise (정보기술기업의 역량, 경쟁전략 및 성과의 관계)

  • Chung, Dong-Seop
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.287-304
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    • 2010
  • In spite of the variety of business environments around start-up firms, almost all existing studies on business strategy of new IT firms. The purpose of the present research is to examine the relationships of the corporate capability, competitive advantage and performance of IT enterprise. There was much research for IT enterprise in other lands, but there was a little in Korea. Through previous literature, we can't find differences between IT enterprise strategies and common corporation strategies. So this research treats new strategies of IT. This research is explanatory and three research questions. This research focuses on the determining factors(corporate capability, competitive advantage) and management performance of IT enterprise in Busan area. In order to test the established 3 hypothesis, several multi-variate analyses are used. Factor analysis is used to reduce the competitive advantage question to its underlying factors. Finally, multi-variate regression and analysis is used to determine whether performance differences The result of this study would be useful to practitioners on management and entrepreneurship. Finally, this study is expected to encourage entrepreneurs to create new possibility in IT enterprise and to assist more new operating business strategy.

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멀티 채널 전략을 통한 CRM 효과

  • 이광재
    • Proceedings of the Korea Database Society Conference
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    • 2002.10a
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    • pp.463-493
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    • 2002
  • Siebel Partner Relationship Management(PRM)은 대리점이 효과적으로 상품과 서비스를 처리할 수 있게 함. 브랜드 오너 및 보험업자 관점: - 순조로운 파트너와의 협조 및 업무 - 채널 효과 극대화 - 파트너 성과 분석 (중략)

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Analysis of the Specialized Industries and Its Policy Implications in Yeongnam Area (영남지역의 특화산업 분석과 정책적 시사점)

  • Park, Won-Seok;Lee, Chul-Woo
    • Journal of the Korean association of regional geographers
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    • v.11 no.4
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    • pp.463-475
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    • 2005
  • This paper aims at examining the current states of regional industrial structures, and secondly, analyzing the specialized industries in Youngnam Area, and finally, elucidating its policy implications. The main results of this paper are as follows. The characteristics of specialized industries are different between regions, in terms of static-dynamic dimension, static dimension and dynamic dimension. As a results, the effects of the activating strategies of regional specialized industries are quite different by regions. Therefore, some policy implications are elucidated, as follows. Firstly, different strategy may be committed according to the characteristics of specialized industries. Secondly, the activating strategies of regional specialized industries and regional innovation strategies may be confused considering the changing trends into knowledge based economies.

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Entrepreneurial Universities Case Study: Based on Ambidextrous Strategy (기업가형 대학의 사례 연구: 양손잡이 전략 관점으로)

  • Won, Chi Un;Bae, Tae Jun;Choi, Kyung Chul
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.4
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    • pp.27-43
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    • 2020
  • Recently, there has been growing interest in entrepreneurial universities. Accordingly, this study discussed the paradigm shift from traditional university roles to entrepreneurial universities and conducted case analysis of Oxford University, Stanford University and Berlin Institute of Technology from the perspective of ambidextrous strategies of universities. Universities are emphasizing the importance of academic capitalism through market activities as well as the educational and research-oriented role to adapt and survive the rapidly changing uncertain environment. Therefore, many studies related to this have been conducted. This paper discusses the background and necessity of the transformation from traditional universities to entrepreneurial universities, and applies the case of a university that has been successful in transforming into an entrepreneurial universities and creating excellent outcome in terms of ambidextrous strategy. Specifically, this study examined the structural, contextual, and leadership perspectives as a antecedents for ambidextrous strategy. This paper expects not only to introduce cases but also to be used as reference for adapting to future paradigm shifts to entrepreneurial universities and setting the direction of universities.

A Study on the Cultural Concept and Methodology of the Place Marketing Strategy (장소마케팅 전략의 문화적 개념과 방법론에 관한 고찰)

  • Lee Mu-Yong
    • Journal of the Korean Geographical Society
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    • v.41 no.1 s.112
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    • pp.39-57
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    • 2006
  • Place marketing strategy is an research or policy field of cultural politics on which various meanings, discourses and practices are deployed, contested and negotiated surrounding the development or destruction of urban cultures. So it is needed to correct and concrete understanding about the cultural significations of place marketing strategy. In that sense, this study aims to establish the concept and methodology of place marketing strategy as urban culture development strategy. At first, the theory of cultural politics of space and cultural political approach to the place marketing strategy are reviewed. And then, basic concept of place marketing strategy and the process of place marketing strategy are established. Finally, with drawing the cultual political factors(named SAUNE factors), the methodology of place marketing strategy is systematized.