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Entrepreneurial Universities Case Study: Based on Ambidextrous Strategy  

Won, Chi Un (Hanyang University Business School)
Bae, Tae Jun (Hanyang University Department of Entrepreneurship graduate school)
Choi, Kyung Chul (Hanyang University Department of Entrepreneurship graduate school)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.15, no.4, 2020 , pp. 27-43 More about this Journal
Abstract
Recently, there has been growing interest in entrepreneurial universities. Accordingly, this study discussed the paradigm shift from traditional university roles to entrepreneurial universities and conducted case analysis of Oxford University, Stanford University and Berlin Institute of Technology from the perspective of ambidextrous strategies of universities. Universities are emphasizing the importance of academic capitalism through market activities as well as the educational and research-oriented role to adapt and survive the rapidly changing uncertain environment. Therefore, many studies related to this have been conducted. This paper discusses the background and necessity of the transformation from traditional universities to entrepreneurial universities, and applies the case of a university that has been successful in transforming into an entrepreneurial universities and creating excellent outcome in terms of ambidextrous strategy. Specifically, this study examined the structural, contextual, and leadership perspectives as a antecedents for ambidextrous strategy. This paper expects not only to introduce cases but also to be used as reference for adapting to future paradigm shifts to entrepreneurial universities and setting the direction of universities.
Keywords
Entrepreneurial University; Ambidextrous Strategy; Academic Capitalism; Case Study;
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Times Cited By KSCI : 2  (Citation Analysis)
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