• Title/Summary/Keyword: 장소정체성 요소

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City Marketing Strategy using City Identities -Focus on the Application of Modern Architectures- (도시 정체성을 통한 도시마케팅 전략 도출 -근대역사물의 활용 사례를 중심으로-)

  • Seo, Yong-Mo;Chun, Myung-Hwan;Kim, Hyung-Jun
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.297-306
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    • 2010
  • A city is the space which has a various historical experiment and memories. From these social and cultural environment, regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city development, a serial activation policies are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the cities' tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is established and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for the historical and cultural city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing application strategy for the implication on the sustainable reproductive city.

Comparative Study on the Traditional Market with the Department Store for Placeness Analysis - Focusing on Namdaemun Market Area - (재래시장 장소성 해석을 위한 백화점과의 비교연구 - 남대문상권을 중심으로 -)

  • Kim, In-Sook;Kim, Young-Ook
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.12
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    • pp.21-30
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    • 2018
  • The traditional market has formed for itself through a long time thus has special value of the place. The tangible value of the traditional market is high, however, it became jeopardized to be dismantled since it can not cope with the consumption environment of modern society. Modern industrial society provides an inefficiently and standardized solution to the traditional market by ignoring the identity of place only by the value the traditional market in the law of large distribution industry. This study aims to define the placeness of Namdaemun traditional market by considering tangible value of place. The identity of the place was analyzed as a spatial configuration, space organization, and sense of place through the place's physical setting, activities, and meanings by Edward Ralph. Based on the analysis by Ralph, we analyzed the traditional market and compare to the department store, which is the representative of large scale distributor, using comparative method. We performed quantitative and integrative analysis for the placeness and provide a way to appraise the worth of the traditional market by deviating from the traditional evaluation method.

A Study on the Measures for Utilizing the Community Furniture Using the Storytelling Function of Regional Cultural Heritages - Suggesting Convergent Pragmatic Alternatives on Bus Shelter - (지역 문화유산의 스토리텔링 기능을 이용한 커뮤니티퍼니처 활용방안 연구 - 버스쉘터에 대한 융복합적 실용방안 제안 -)

  • Lee, Ho Sang
    • Korea Science and Art Forum
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    • v.37 no.3
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    • pp.365-376
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    • 2019
  • Now, our urban space is composed of all kinds of sculptures that lost its individual charm in trend flows and street furniture standardized by the integrated design of standardized franchises and similar architectures per each region and autonomous districts. This study was to introduce the concept called the 'community furniture' in the urban environment that there is no an identity of the regional culture and a sense of place because of the mostly similar street environment. The purpose of this study is to propose the concept called the 'community furniture' referred to as public facilities that imply specific identities of some regions that have became the community art expanded into necessary facilities of urban composition as bus shelter's universal convenience and functionality have been preferentially handled and its regional identities are reflected. For doing this, this study fulfilled application alternatives of community furniture design's basic principles after examining the storytelling process of local cultural heritages and analyzing domestic and foreign cases of bus shelters. Results of this study are as follows. First, convergent synergy effects in information and culture and art sectors could be expected as bus shelters visually deliver storytelling factors that imply locally related images. Second, space and place's characteristics and sustainable design concepts embody local characteristics. They can suggest directions for vitalizing urban environment designs by being in harmony with surrounding environments. Third, it is expected that realizing distinctive places is possible as bus shelters with local communities' aesthetic consciousness and regionality are composed of new street spaces.

A Study on the Type and Sense of Place of the Lighting Design of Urban Public Space (도시 공공공간 조명디자인 유형과 장소성에 관한 연구)

  • Ma, Dong Qing;Yoon, Ji Young
    • Korea Science and Art Forum
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    • v.27
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    • pp.101-114
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    • 2017
  • Based on the relationship between urban public space, urban lighting and the sense of place, this paper aims to analyze the lighting environment types with the sense of place and their characteristics. First, with the theory study as the research foundation, it extracts six spatial factors of public space lighting design and then analyzes 12 relevant cases on the basis. Finally, it divides the 12 cases into four types, Basic types, Storytelling, Interactive and Multi-Media and analyzes the core design factor and characteristics of various types. The results show that: first, functionality, sustainability and aesthetics are the basic factors to realize the urban public space lighting places. Second, the six cases of "Storytelling" show that the theme of specific areas, namely the exploration of "story" is conducive for lighting design to form clear and definite environment recognition. Third, for "Interactive" and "Multi-Media", the intervention of new media technology and new lighting way has made the wide expansion of urban lighting design connotation and extension. The research results show that strengthening the urban location performance by the lighting design could improve the city image, which provides the basis for the development of urban public space lighting design.

A Consideration on the Major Concepts of Rural Social Geography in Korea (한국 촌락사회지리학의 주요 개념 모색)

  • Jeon Jong-Han
    • Journal of the Korean Geographical Society
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    • v.40 no.3 s.108
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    • pp.353-368
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    • 2005
  • Social geography in Korea has been studied centering around urban social geography which has been developed mainly in English world, and then there have been a few concepts and theories that were tested in the rural social geography of Korean rural landscape. This article tried to grasp the conceptual basis of German social geography, and had views on the rural social geography in the relent English world. As a result, the author concluded that the rural landscape would be a representation of rurality, a component of local and national identity, and thought to be not only a physical reality but social, mental, cultural reality On the basis of this consideration, the author explored major concepts which would correspond with the universality and speciality of Korean rurality. They are as follows: 'lineage group' as a geographical socio-group, the 'regionalization' by social groups, and 'the territoriality of settlement' as a social space.

The Brand Value of Place Names: Topics in Economic Geography (지명의 브랜드 가치: 경제지리학적 접근)

  • Choo, Sungjae;Kim, Heesu
    • Journal of the Economic Geographical Society of Korea
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    • v.18 no.4
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    • pp.431-449
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    • 2015
  • Motivated by the finding that place names are highly capable of acting as one of the most conspicuous brands in the economy, this study has explored the essential nature of the brand value of place names and has suggested possible methodology to evaluate this value. As the place name brand has multidimensional elements mirroring the attributes of place, its understanding should be framed in terms both of users of place names as a subject and of place as an object. In order to evaluate the brand value of place names, the possibility of adopting the concept of customer-based brand equity, which is centered on the perception and assessment of customers, has been reviewed and more detailed items of evaluation have been addressed. A few future research topics are suggested: the nature of brand value; its relevance to place identity; the influence of place marketing; the significance of exposing place names to the public; the effect of geographic indication on brand value; delineating the spatial boundary of geographic indication items.

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A Case Study on the Regional Regeneration through Public Art - Focused on the Maeulmisul Art Project - (공공미술을 통한 지역재생 연구 - 마을미술 프로젝트를 중심으로 -)

  • Kim, Sora;Lee, Byungmin
    • International Area Studies Review
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    • v.20 no.4
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    • pp.205-225
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    • 2016
  • Many cities have instituted public art projects for the purpose of urban regeneration. The main objective of these projects is to revitalize an abandoned area through the culture of art. This endeavor however, seems to have become standardized, a one-time event, as institutionalized Public Art. The Maeulmisul Art Project has served as a complement to these problems, strengthening local identity and restoring community through use of local assets and artistic contributions of residents. There have also been areas in which the Maeulmisul Art Projects was taken as an opportunity to revitalize an area through linkage with other projects. This study examines the process of the formation of local identity and recovery of community through site-specific art of the Maeulmisul Art Projects. I would like to explore the possibility of implementing regional regeneration through use of the Public Art Project.

An Analysis of Elements in Yen-Ben Street That Form a Sense of Place as an Ethnic Enclave (소수민족집단체류지역(Ethnic Enclave)으로서의 옌볜거리의 장소성 형성 요인 분석)

  • Han, Sung-Mi;Im, Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.6
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    • pp.81-90
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    • 2009
  • This study seeks those elements that form a sense of place in Yen-Ben Street, which represents a typical ethnic enclave in Seoul, to provide a basic resource in the creation of an urban landscape that can provide a positive space for cultural diversity. The results of the study can be summarized as follows: First, the element of a physical environment that develops a sense of place was in fact the poor dwellings that correspond to the economic condition of Korean Chinese. While this element has a negative cognition to outsiders, Korean Chinese feel positively toward it. Secondly, signboards were a physical element of sense of place which retains cultural identity as a means of communication inside the community. Thirdly, it was found that activities such as shopping, recreation, and the exchange of information that are found in the pursuit of daily life act as an essential element in the formation of a sense of place even more than architectural elements. Fourthly, the appropriation of space by Korean Chinese and the isolation from the surroundings were obvious. This isolation is perceived as a negative sense of place formation to outsiders in Yen-Ben Street. Fifthly, the aspects of cultural dualism, mingling the concepts of home country, language, writing, and food have also affected the formation of a sense of place in the area. Sixthly, transience was a prominent phenomenon of Yen-Ben Street and is strengthened by illegal immigration. Although transience causes negative impacts such as in a lack of concern for the residential environment, it acts as a positive factor in the sense of place by mitigating uneasiness, and strengthening insider ties and cooperation.

A Study on the city marketing strategy -The case of modern architectures in daejeon city- (도시마케팅 전략에 대한 연구 -대전시 근대역사물의 활용을 중심으로-)

  • Seo, yong-mo;Cheon, myung-hwan;Kim, hyung-jun
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.239-243
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    • 2009
  • A various regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city developing, a serial activation polices are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the ciies's tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is estibilished and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing for the implication on the sustainable reproductive city.

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Legibility Factors of Disparate Image Fomation in Urban Space - Focused on Busan Urban Space - (도시공간의 이질적 이미지를 형성하는 레지빌리티 요소 - 부산시 도시공간을 대상으로 -)

  • Hong, Ji Su;Kim, Jong Gu
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.39 no.1
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    • pp.227-237
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    • 2019
  • In terms of the concept of space in urban planning and design, the modern city approaches from the perspective that all spaces are made up of different places based on identity. In this study, we analyzed disparate image by paying attention to the difference between the individual spaces that form the city. And the physical and behavioral factors that respond to the disparate spatial images are derived through legibility measurement. As a result, the urban space in Busan has disparate images such as closure, openness, dynamic + closure, dynamic + openness, quiet space. The following are the legibility factors that make each image stronger. The elements of closure are high-density and high-rise buildings, residence, work, openness appeared as a factor of water space, walking and viewing. Dynamic & Closure is the element of industrial activity, dynamic & openness is open space, water space, swimming element, quiet space image is green space, walking, stay factor.