• Title/Summary/Keyword: 장르 패러디

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The Post modern parodies in "The Congress" (<더 콩그레스 The Congress>에 나타난 포스트모던 패러디)

  • Moon, Jae-Cheol;Choi, Sook-Young
    • Cartoon and Animation Studies
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    • s.39
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    • pp.157-182
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    • 2015
  • Mr. Folman, an Israeli director, used a highly stylized form of animation in a decidedly adult way to make his documentary about the 1982 war in Lebanon, "Waltz With Bashir," in 2008. After 5 years, he has used another distinctive approach, fusing animation with live action in his latest film, a trippy and surreal undertaking called "The Congress." He dismantled the means through parodies, the core of post-modernism art and built a new meaning to create a unique world view and unique aesthetics. In this study, parodies of the modern concept of post-modernism being used as a major strategy in the creation of art have appeared the four characteristics of post-modern parody: 1) intertextuality, 2) dissolution and fusion of genres, and 3) strengthening of irony, and 4) pastiche. This study is characteristic of post-modern parody that discusses the relevance of contemporary parody and postmodernism being developed by analyzing how they appear on the practical work. Furthermore, through analysis of "The Congress", this study discusses the post-modernist world view and the creative way of creating an experimental art with parody.

The Study about Parody Effect on Print Ad. (인쇄매체광고의 패러디효과에 관한 연구)

  • 김규철;조경섭
    • Archives of design research
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    • v.15 no.4
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    • pp.231-242
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    • 2002
  • Due to the various reasons reducing the advertising effects in such as message reliability declining, target segmentation, and information technology, creative becomes more important than ever before. And this is more true in print advertising than electronic ones. The purpose of this study is to support to develop more effective advertisement in print advertising. Parody advertising, a postmodernic technique, effectiveness was tested empirically. Top-of-mind awareness, reliability toward advertising, attitude toward advertising, attitude toward brand, and purchase intention were adapted as a scale to measure the effectiveness of parody and non-parody advertising. Result proved the parody advertising shows higher effects than non-parody one. Conclusively saying that parody could be one of the possible ways to increase effects on print advertising to survive from the heavy competition and low attention.

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A Study on Parody Expressed in Modern Fashion (현대복식에 나타난 패러디에 관한 연구)

  • Yang, Lee-na;Kim, Moon-Suk
    • The Journal of Natural Sciences
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    • v.8 no.2
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    • pp.237-255
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    • 1996
  • Parody, which is the device of humorous Postmodernism artists, has been from the comic immitation with the popular and well-known object. It's expressive techniques are very various such as similarity, transformation, exaggeration, irony, parados, inversion etc. and also it can be used another techniques of designer's will and ability based. Parody's effect consists of satire, mockery, scorn, ridicule, unexpectedness, defamiliarize, playfulness, wit, respect, esteem, wonder and so on of the original. So parody has a critical distance from the original, whichis the object of immitation. Ultimately, the expression of parody can be as extensive as from an ironic and funny inversion still containing the respect for the original to a contemptuous mockery. Nowadays Parodists have a tendency to use parody actively in order to criticize the real world or to meet the past with ironic recontextualize. And parody include the specific characters of postmodern design. So parody is widely known as a effective forms of expression in now-a-days our environment surrounded with the postmodern esthetics, and it's request will be increased rapidly. As a part of art, parody is apt to use widely in Fashion too. And from a historical standpoint it is to reconstitute the past with a critical eye and finally to become a new technique to create the new Fashion style with an intention of extension of design area.

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The Discourse of Capitalist Society on East Asian Pop Culture: A TV Series of Superhero Animation (대중문화에 재현된 동아시아 자본주의 사회의 담론 : 슈퍼히어로 애니메이션 <타이거 앤 버니>를 중심으로)

  • Woo, Ji-Woon;Noh, Kwang-Woo;Kwon, Jae-Woong
    • Cartoon and Animation Studies
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    • s.37
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    • pp.45-82
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    • 2014
  • Comics and cartoons of superheroes in the West have adopted various semiotic systems and other art-forms, including their politico-socio-economic condition, and made parody of other popular texts, as well. Based on the idea of the development of superhero genre, this article focuses on how East Asian popular texts appropriate and reconstruct the genre, which was once considered the realization of American idea, by analyzing a series of TV animation (Japan, Sunrise,2011). Through the feature of parody with intertextuality, provides East Asian value and sensibility of characters as corporation-centered modern humans in capitalist society. This animation has similarity and difference, compared to that of Western superhero cartoons. It satires Western capitalist society and emphasizes Eastern family-oriented value. The performances of superheroes on TV represent the satire on Western style individualism and estimation through each one's achievement. It metaphorically criticizes the situation in which modern human falls into dependency on capital and media, and the capitalistic system in which public good is used for the method of private profit. emphasizes East Asian value of human and society, the cooperative relation for the success and maintenance of community by combining members of state and society through familial sensibility. Tiger functions as a spiritual leader in the group of superheroes who have been obsessed with competition for their own private purpose rather than public cause, Bunny and other colleagues are gradually influenced by Tiger's familial communicative style. emphasizes community-centered view and self-sacrificing sensibility as an international citizen to solve social pathology of modern world.

A Study of Black Comedy and Creativity Elements in Joon Ho Bong's Films -With Emphasis on - (봉준호 감독 영화에 나타난 블랙코미디 요소와 창의성 연구 - 영화<기생충>을 중심으로 -)

  • Kim, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.243-256
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    • 2021
  • is a film that lifted Director Joon Ho Bong and Korea to the world-class level. A number of researchers have released findings of studies on based on their own interests and perspectives. The current study discussed the historical facts of black comedy in film and how black comedy from play has been used for epic characteristics and formal measures, although it was not a specific rule, through the perspectives of contemporary writers, such as Beckett, Ionesco, Durrenmatt, and Brecht. Some tools used for comedies and tragedies shared the same concept with black comedy in film and black comedy was a unique characteristic of film. The study analyzed how black comedy was signified in for paradox and nonalignment of purpose/intent and consequences as epic characteristics and parody, grotesque, and coincidence as formal measures. It also discussed the meaning of Director Bong's black comedy in and how the audience accepted it. Both the contemporary writers and Director Bong has a compassionate perspective, but the his was different from the work of other contemporary writers. Therefore, the study discussed his creativity behind .

A Study on Creativity in the Funk Drumming: Focused on David Garibaldi (펑크(Funk) 드럼 연주기법에 나타난 창의성에 대한 연구: 데이비드 가리발디(David Garibaldi)를 중심으로)

  • Kim, Kwan-jin;Cho, Tae-seon
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.217-228
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    • 2021
  • The purpose of this study is to analyze drum performance techniques, focusing on the representative artists of funk music, who had a revival starting in the 1970s. The purpose of this study is to analyze the creativity shown in David Garibaldi's playing technique, which had a great influence on drum majors with his funk drum playing technique. As a research method, 'James Brown', 'Earth, Wind & Fire' and 'Tower of Power' with David Garibaldi as drummer were selected as representative bands. For the study period, the drum performance was examined by selecting two representative songs from among the songs released between 1965 and 1975, when the development of the corresponding funk music began. David Garibaldi's creative performance in this study is as follows. First, we tried to create a new rhythm in the form of changing the beat or resting the beat out of the frame of contemporary drum performance. Second, the 'Paradiddle', 'Accent', and 'Swiss Army triplet' rudiment techniques were applied to the entire drum kit, bringing innovation to the rhythm. Third, the samba pattern of Latin rhythm and the form of 'Afro-Cuban' were grafted onto funk music. Fourth, the idea of Unison Rhythm obtained from the structure of Latin music was applied to funk music. Based on this study, it is hoped that research on drum performance techniques of various genres will be conducted.