• Information Systems Review
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• v.18 no.3
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• pp.185-207
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• 2016

This study investigated the relationship between privacy policy awareness and willingness to provide personal information. Online privacy policies published on the Internet aim to build the trust of consumers and reduce their concerns about the provision of providing personal information. This study uses FIP(FIP; Fair Information Practices) principles to measure awareness of privacy policy. The result of the survey indicates significant relationships among awareness of privacy policy of e-commerce websites, privacy trust, and privacy risk. Privacy policy aims to improve transparency of collection and use of personal information. A high level of privacy trust is related to a high level of willingness to provide personal information on an e-commerce website. A low level of privacy risk is related to a high level of willingness to provide personal information on an e-commerce website. This study found that disposition to trust moderates the relationship between privacy policy awareness and privacy trust. This study contributes to further research on the relationships among privacy policy awareness, privacy trust, and privacy risk. The result of this study can be used by companies that aim to build privacy trust and reduce privacy risk.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.9
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• pp.647-658
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• 2018

Modern society is complex and rapidly changing, and knowledge sharing is needed to acquire and create knowledge. Knowledge sharing is the act of providing information knowledge and know-how of their own in order to cooperate with or help their colleagues. This study presents a research model using social capital theory to explain the mobile knowledge sharing behavior of virtual community members. Based on previous studies, social capital theory is divided into structural, relational, and cognitive aspects. It was composed of social interaction ties as a measure of structural aspect, trust as a measure of cognitive aspect, shared language, shared vision and relational aspect. After collecting survey data, factor analysis and regression analysis were performed using SPSS 22. In this way, we examined how the detailed factors of social capital affect information sharing behavior and how the level of knowledge sharing affects community promotion. The results showed that social interaction ties, shared language, shared vision, and trust affect knowledge sharing. Knowledge sharing has had a positive impact on community promotion.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.307-329
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• 2022

This study aimed to explore factors which can predict interpersonal tolerance and intolerance. Specifically, the study examined whether tolerance and intolerance would be explained by demographic variables, social desirability, empathy (cognitive empathy and affective empathy), fear of compassion for others, social trust, and zero-sum belief. Participants in the study were 445 adults (218 males and 227 females) who completed an online survey. Data were analyzed by using hierarchical regression analyses to control the effects of demographic variables and social desirability. The results indicated that tolerance was explained by gender, subjective socioeconomic status, social desirability, cognitive empathy, and social trust. In addition, intolerance was predicted by social desirability, fears of compassion for others, and zero-sum belief. It means that the constructs of tolerance and intolerance are distinct, and different factors predict tolerance and intolerance, respectively. Therefore, it would be necessary to develop realistic ways to promote tolerance and to prevent intolerance at the same time in order to achieve co-existence in a multicultural and diverse society.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.196-207
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• 2021

The purpose of this study is to investigate the relationship between trust, satisfaction and cognitive performance of golf participants in golf device, focusing on the swing analyzer. A total of 328 questionnaires were collected. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The result of the study were as follows. First, the trust of golf participants in golf device data has a positive effect on satisfaction. Second, the trust of golf participants in golf device data does not affect Perceived performance. Third, the satisfaction of golf participants in golf device data does not affect Perceived performance. In conclusion, golf participants' trust and satisfaction of the golf swing analyzer are irrelevant to the perceived performance. In conclusion, it was found that golf participants trusted the data presented through the golf device and obtained satisfactory results. However, in that it did not affect the perceived performance, golf participants can think that golf devices should be used to play golf rather than thinking that golf devices enhance their performance.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.53-57
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• 2022

본 연구의 목적은 대학에서 직·간접적으로 수행하고 있는 창업교육, 창업지원제도, 창업멘토링의 매개를 통하여 창업의지에 어떻게 영향을 미치는가를 살펴보고 대학생의 창업 가능성을 높일 수 있는 프로그램 개발과 방향성을 제시하기 위함이다. 본 연구는 대학생의 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링이 창업의지에 미치는 영향에서 창업효능감에 따라 창업의지에 어떻게 영향을 미치는지에 대해 분석하였다. 본 연구를 진행하기 위해 채택한 변수는 다음과 같다. 첫째, 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링을 독립변수로 지정하였고, 둘째, 창업의지를 종속변수로 지정하였으며, 셋째, 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링과 창업의지 사이에서 창업효능감을 조절변수로 지정하였다. 넷째, 창업지원제도인식은 정부창업지원정책과 대학창업지원사업으로 창업멘토링은 멘토링 기능(문제해결 기능, 네트워킹 기능, 의사소통 기능, 동기부여 기능)과 멘토 신뢰(인지적 신뢰, 정서적 신뢰)로 구분하였다.

• Korean Journal of Cognitive Science
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• v.33 no.4
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• pp.205-228
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• 2022

This study aimed to confirm the effect of social and relational behavior types of robots on human cognition in human-robot interaction. In the experiment, the participants evaluated trust in robots by watching a video on the robot Nao interacting with a human, in which the robot made an error and then made an effort to restore trust. The trust recovery behavior was set as three conditions: an internal attribution in which the robot acknowledges and apologizes for an error, a condition in which the robot apologizes for an error but attributes it externally, and a non-action condition in which the robot denies the error itself and does not take any action for the error. As the result, in all three cases, the error was perceived as less serious when the robot apologized than when it did not, and the ability of the robot was also highly evaluated. These results provide evidence that human attitudes towards robots can respond sensitively depending on the robot's behavior and how they overcome errors, suggesting that human perception towards robots can change. In particular, the fact that robots are more trustworthy when they acknowledge and apologize for their own errors shows that robots can promote positive human-robot interactions through human-like social and polite behavior.

• Journal of Venture Innovation
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• v.3 no.1
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• pp.117-142
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• 2020

The purpose of this study is to explore the factors affecting the 6th industry experience by Schmitt experience model. The newly introduced variables are the cognitive experience, emotional experience, and social experience that are reconstructed based on Schmitt's experience theory and gender, family as a moderrating variable and trust as a mediation variable. In addition to experience intention. The hypothesis was set as follows. the experience factors that are the cognitive factor, the emotional factor, and the social factor will have a positive(+) influence on the intention to experience. Mooring factors will have a negative(-) effect on intention to experience. For statistical analysis, SPSS 24 and AMOS 23 statistical packages were used to test the research hypothesis. The research was based on 320 questionnaire data and tested by 314 valid responses were analyzed. As a result of the research, First, cognitive, emotional, and social factors had positive(+) effects on experience intention. Among the factors that directly affect the experience intention, the magnitude of influence appeared in the order of cognitive factors > social factors > emotional factors > mooring factors. Second, mooring factors have negative(-) effects on experience intention. Third, Trust has been partially influenced by factors of attraction, cognitive, emotional, and social. Fourth, there are significant statistical differences between men and women in cognitive and mooring factors in the path differences. Fifth, Social factors and mooring factors differed significantly in the composition of the household. Social factors with significant differences in path analysis have also been statistically demonstrated. The results of this study are academically verified that the cognitive, emotional, and social factors have an important influence on the experience intention in the 6th industry experience and the Schmitt's experience model proposed in this study is useful framework of analysis. In practical terms, it could provide implications for what factors should be strategically and marketingly focused to activate the 6th industry experience.

• The Journal of Society for e-Business Studies
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• v.10 no.3
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• pp.135-157
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• 2005

Based on literature relating to the theory of planned behavior(TPB) and the TAM, this study extends the applicability of the TAM in a mobile banking context, by adding one trust-based construct('perceived credibility') and two resource-based constructs('perceived efficacy' and 'perceived cost') and technical suitability constructs to the model, while paying careful attention to the placing of these constructs in the TAM's existing nomological structure. Data collected from 182 users in Korea were tested against the extended TAM, using the structural equation modeling approach. The results strongly support the extended TAM in predicting users intentions to adopt mobile banking. Several implications for IT/IS acceptance research and mobile banking management practices are discussed.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.10 no.2
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• pp.236-243
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• 1999

The purpose of this study were to factor analyze the 25-item Personal Resource Question-naire (PRQ)-Part II, a social support measure, and to establish construct validity for the instrument among adolescents by relationship found between perceived social support and the theoretically relevant variables of attachment, parent-child relationships, and coping, The sample was consisted of 451 college students, aged 18 to 24. According to the criteria used in this study a four-factor structure, which consisted of 15-items, resulting from a principal components analysis with an oblique rotation, best represented the multidimensionality of the PRQ-Part II of late adolescents in Korea. Evidence in support of construct validity for both the 15-item and 25-item PRQPart II was provided by statistically significant correlations found between the two scales and the theoretically relevant variable of attachment, parent-child relationships, and coping. With the findings of this study, the 15-item Korean version of the PRQ-Part II can be used in research and practice as a reliable and valid instrument measuring perceived social support for late adolescents in Korea.

• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.