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http://dx.doi.org/10.12925/jkocs.2021.38.1.196

The Relationship between Trust, Satisfaction and Perceived Performance of Golf Device Data -Focused on the Golf Swing Analyzer-  

Han, Jee-Hoon (Department of Sport Industry Studies, Yonsei University)
Publication Information
Journal of the Korean Applied Science and Technology / v.38, no.1, 2021 , pp. 196-207 More about this Journal
Abstract
The purpose of this study is to investigate the relationship between trust, satisfaction and cognitive performance of golf participants in golf device, focusing on the swing analyzer. A total of 328 questionnaires were collected. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The result of the study were as follows. First, the trust of golf participants in golf device data has a positive effect on satisfaction. Second, the trust of golf participants in golf device data does not affect Perceived performance. Third, the satisfaction of golf participants in golf device data does not affect Perceived performance. In conclusion, golf participants' trust and satisfaction of the golf swing analyzer are irrelevant to the perceived performance. In conclusion, it was found that golf participants trusted the data presented through the golf device and obtained satisfactory results. However, in that it did not affect the perceived performance, golf participants can think that golf devices should be used to play golf rather than thinking that golf devices enhance their performance.
Keywords
Golf Participant; Golf Device; Trust; Satisfaction; Perceived Performance;
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