• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.814-825
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• 2009

This paper is to analyze the relative weight and the priority order of the selection factors for IPTV. To obtain the goal this paper, firstly, the selecting factors for IPTV were identified and conceptualized on reviewing previous literatures. And this paper proposed the hierarchy model using the factor analysis on IPTV users. and utilized AHP in analysis method. Secondly, AHP model constructed 4 higher factors, and 15 lower factors. The higher factors were 'Quality Acceptance', 'Social Effect', 'Using Motive' and 'Individual Psychology'. Results of this study show that relative weights among factors IPTV selection were founded as 'Quality Acceptance(33.0%)', 'Utilization Motive(31.8%)', 'Individual Psychology(21.3%)' and 'Social Influence(13.9%)'. Economic efficiency takes the top rank in sub-criteria included 15 factors and than convenience, amount of information, discrimination, self-efficacy, innovation, relative advantage in order listed. For the generalization of the research results, further researchs are needed to investigate intended use of IPTV on other method of analysis.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.99-108
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• 2013

This research attempts to identify N-screen users' motivational and dissatisfying factors in relation to their willingness for continued future use of the service. An on-line survey was conducted (N=558) to reveal five major factors for N-screen use: Medium usability (interface usability and daily usefulness), Socialness (potential for social use with family and friends), Mobility (use without restraints of time and space), Contents (diversity of contents catalogue and related information search), and Habitual use. With exception of Contents factor, four of those factors were proven to be meaningful predictors of the users' willingness for continued future use of N-screen service. Meanwhile, two factors were extracted as the major source for N-screen users' dissatisfaction: Customer service (dissatisfaction associated with the service itself) and Contents (dissatisfaction relating to contents use). The effect of those two dissatisfaction factors was examined. The results show that Contents dissatisfaction, in comparison with Customer service dissatisfaction, was a more powerful predictor for discontinuing of N-screen service use.

• Korean Journal of Social Welfare
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• v.60 no.3
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• pp.129-150
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• 2008

This study examined the factors affecting service utilization of elderly residential care among long term care services recipients during long term care insurance pilot project period in Korea. Help-seeking Behavior model developed by Andersen and Newman(1973) was used to analyze the factors affecting their utilization residential care service among 1,939 long term care services recipients. Frequency and Decision Tree Regression analysis on SPSS 13.0 used. Analyses show strong significant factor is service preference(predisposing factors), and then significant factors are enabling factors such as co-residence type, household income. According to this results, need factors such as cognition disorder, problem behavior, ADL and IADL disabilities are affecting utilization behavior of elderly residential care services. These findings provide implications and suggestions about how long term care service system would be settled in Korea. And these finding provide information about target-efficient long term care continuum system to policy makers and helping professionals.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.258-269
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• 2021

This study was conducted to determine the effect on the satisfaction of pet hospital. For this research, the study was conducted on customers who raise dogs and cats nationwide and use pet hospital. Specialties, human factors, efficiency, physical factors, and pet satisfaction were derived from factors that affect pet hospital use satisfaction. Human factors included three factors as veterinarian, staff, and pet hairdressers, and regression analysis was performed. Research shows that professional, efficiency, and physical factors have a positive (+) effect on user satisfaction, veterinarians and staff, which are detailed factors of human factors, have a positive (+) effect on user satisfaction, and pet hairdressers do not. Overall, it was analyzed that it affects the satisfaction of use in the order of efficiency, professionalism, staff, veterinarian, pet satisfaction, and physical factors. This study is meaningful in that it divided human factors into occupational groups and developed and analyzed pet satisfaction factors as factors that affect pet hospital use satisfaction, and it is expected that pet hospital can help establish strategies to improve customer satisfaction.

• Korean journal of communication and information
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• v.40
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• pp.45-79
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• 2007

This study explored three questions: (1) what are the motives of producing and using user-created contents (UCC, video clips which are produced and uploaded at various web sites by individuals), (2) what are the gratifications that users obtain from UCC, and (3) what are the differences of gratifications according to individual uses of UCC. A survey was conducted to 258 UCC users and data were factor-analyzed to find the dimensions of motives and gratifications. As for the motives of UCC uses, six factors were constructed: self-expression, private life, participation, information retrieval, rest, and entertainment, among which self-expression showed the largest variation. As for the gratifications, five factors were constructed: self-expression, rest, information retrieval, socializing, and entertainment.

• Journal of the Korean Society for information Management
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• v.31 no.3
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• pp.201-226
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• 2014

This study aims to develop measures to turn former users and non-users of public libraries back into users by understanding the differences between the user, former user and non-user groups in terms of their perceptions to public libraries, as well as the differences between these groups in their perceptions regarding the factors to non-use of public libraries. A literature review and statistical analysis of the results from a questionnaire survey were conducted to identify the differences. The results from the statistical analysis showed significant differences between the user, former user and non-user groups in terms of their perceptions to public libraries and the non-use factors. From the results, we could categorize the factors into common non-use factors, non-use-only factors, and use interrupt factors, and we develop suggestions to improve the factors in order to move non-users and former users to frequent users of the public libraries.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.3
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• pp.11-20
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• 2009

The purpose of this study is to analyze visitor preferences and the degree of service satisfaction for campsites and investigate factors that influence visitor satisfaction so that the study may provide proper data needed to build and operate campsites. The results are as follows. 1. It was found that men use campsites more frequently than women. Campsites are most often used by those in their thirties, the highest percentage out of all the age groups. Relaxation proved to be the main purpose for using campsites. It was also found that usually 2 to 4 people use a campsite at a time, the highest percentage as well. 2. The factor-analysis of 13 items related to campsite satisfaction can be divided into facilities, psychological factors, the surrounding-environment and access. 3. It was found that the satisfaction of lavatories has the most influence in the facilities factor. The satisfaction on the intention to revisit has the most influence in the psychological factor. The landscape element has the most influence in regards to the surrounding-environment and the guidance and sign system has the most influence in the access factor. 4. It was found that the factors that most influence overall satisfaction are facilities factor, psychological factors and the surrounding environment, in that order.

• The Journal of Society for e-Business Studies
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• v.11 no.3
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• pp.13-34
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• 2006

Mobile technology-supported services have become one of the inevitable parts of present people's lives and mobile business have been spreading remarkably fast. This study is to find out key parts for popularizing mobile banking services by clarifying mobile banking acceptance factors and to get some practical tips for service providers and users. The results show that innovation and functional risk are found to have a significant effect on the use intention. And social influence and institution-based trust factors are found to have a strong positive effect on use intention.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.159-169
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• 2022

The study explored the key factors(content satisfaction factor, functional satisfaction factor, inertia factor and situational factor) that influence OTT users' continued use from the perspective of Behavioral Economics. In addition to rational factors that make OTT users feel satisfied after experiencing the contents and functions by the platform, we assumed that it would also affect habitual factors from the 'status quo bias'. To verify this, an online survey was conducted on 523 adults in 20s and 40s who have subscribed to the Top3 OTT platform(Netflix, Wavve, and Tving). As a result of regression analysis, 'content satisfaction factor', 'functional satisfaction factor' and 'inertia factor' were significant in OTT continued use. 'Inertia factor' did not affect domestic OTT users. Unlike previous studies that supposed OTT service users as beings with complete rationality, this study is meaningful to explain OTT continued use by applying 'bounded rationality'.

• Journal of Korean Library and Information Science Society
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• v.54 no.4
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• pp.179-203
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• 2023

The purpose of this study is to identify (1) the attitudes of seniors toward library digitalization, (2) factors that lead them to use digital information in libraries, and (3) factors that hinder or prevent them from using digital information in libraries. As a result of conducting 1:1 in-depth interviews with 20 senior users of the National Library of Korea, the majority of seniors had a favorable attitude toward library digitalization. 'Librarian' and 'vision and font size' were found to be the most important factors for seniors' use of digital information. These two factors are factors that enable the use of digital information, but they are also factors that prevent or hinder the use of digital information. In addition, factors for the use of digital information include 'characteristics of the content' and 'convenience', factors for non-use include 'attitude and psychological factors' and 'physical properties of books', and hindering factors include 'website usability issues'.