• Title/Summary/Keyword: 이용지속의도정책

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Bus Reliability Management Policy and Evaluation of Seoul Metropolitan Based on APTS Data (APTS 자료기반의 서울시 버스신뢰성 관리정책과 평가)

  • Lee, Ho-Sang;Lim, Jung-Sil;Jung, Young-Jae;Kim, Young-Chan
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.7 no.2
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    • pp.1-12
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    • 2008
  • Recently, the roll of bus transit is critical more than before because of the dramatical increase in congestions and oil prices, but bus companies seriously encounter into vicious circle situation such as decrease in passenger demand, income reduction, and revenue deterioration. To tackle this, major metropolitan cities, Seoul, Busan, DaeGu, etc. have introduced a semi-public system to reinforce public function of bus. However, it was resulted in side effects that the main board of bus company did not control theirselves voluntarily, and the management and control of public sectors on bus become very important elements. In this research, the types, limitations, and development of operation-management items, and a methodology for analysis, and changes in those trends are addressed under semi-public system using APTS data. Conclusively, this study could be one of the useful application results and alternatives for the operation-management policy of bus transit-related agencies.

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The Effects of User Experience on Facebook Acceptance Behavior and Advertising Acceptance Behavior (사용자 경험이 페이스북 수용행태와 광고 수용행태에 미치는 영향)

  • Chang, Sungbok;Youm, Dongsup
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.169-179
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    • 2018
  • This study aimed to investigate the effects of user experience on Facebook acceptance behavior and advertising acceptance behavior. For the study, a survey was conducted among 367 male and female college students who use Facebook. In the results, first, functionality, usability, and pleasurable had positive effects on Facebook attitude, usability and pleasurable on flow, and reliability, usability, and pleasurable on the intent for continuous use. Second, functionality had a negative effect on advertising invasiveness while pleasurable had a positive effect on advertising attitude and no significant effect on advertising avoidance. The findings in this study provide basic data that can be used by various companies that use Facebook and advertising on Facebook for developing marketing strategy. In addition, future studies are expected on considering various variables related to user experience.

A Study on the Use Factors of YouTube-based Home Training Content (유튜브 기반 홈 트레이닝 콘텐츠 이용요인에 관한 연구)

  • Yun, Sung-uk;Kim, Geon
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.345-355
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    • 2021
  • This study examined the factors that influence the use of YouTube-based home training contents by integrating and applying the technology acceptance model and health belief model. The main results are as follows. First of all, it was found that personal innovativeness had a positive (+) effect on perceived ease and perceived usefulness. Perceived susceptibility did not have a significant effect on perceived usefulness, and perceived benefit had a positive (+) effect on perceived usefulness. Finally, it was found that perceived ease had a positive (+) effect on perceived usefulness, Both perceived ease of use and perceived usefulness were found to have a positive (+) effect on continuous intention to use. This study will be meaningful in that it partially reconfirmed the possibility of integrating the technology acceptance model and the health belief model.

Current Research Trends in Entrepreneurship Based on Topic Modeling and Keyword Co-occurrence Analysis: 2002~2021 (토픽모델링과 동시출현단어 분석을 이용한 기업가정신에 대한 연구동향 분석: 2002~2021)

  • Jang, Sung Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.245-256
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    • 2022
  • The purpose of this study is to provide comprehensive insights on the current research trends in entrepreneurship based on topic modeling and keyword co-occurrence analysis. This study queried Web of Science database with 'entrepreneurship' and collected 14,953 research articles between 2002 and 2021. The study used R program for topic modeling and VOSviewer program for keyword co-occurrence analysis. The results of this study are as follows. First, as a result of keyword co-occurrence analysis, 5 clusters divided: entrepreneurship and innovation cluster, entrepreneurship education cluster, social entrepreneurship and sustainability cluster, enterprise performance cluster, and knowledge and technology transfer cluster. Second, as a result of the topic modeling analysis, 12 topics found: start-up environment and economic development, international entrepreneurship, venture capital, government policy and support, social entrepreneurship, management-related issues, regional city planning and development, entrepreneurship research, and entrepreneurial intention. Finally, the study identified two hot topics(venture capital and entrepreneurship intention) and a cold topic(international entrepreneurship). The results of this study are useful to understand current research trends in entrepreneurship research and provide insights into research of entrepreneurship.

Revisiting the e-Government Maturity Model: Significance, Limitations, and Suggestions (전자정부 성숙도 모델의 재검토: 모델의 의의와 한계, 실증분석을 통한 제언)

  • SUNG, WOOKJOON
    • Informatization Policy
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    • v.30 no.3
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    • pp.3-28
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    • 2023
  • This study aims to analyze the usage behavior of e-government service users based on the e-government maturity model and provide suggestions for advancement of the e-government services. The changes in Korea's e-government services were analyzed as follows; 1) Proportion of use of e-government services in Korean public services, 2) E-government service types/stages use, 3) Service use by platform 4) User response to e-government service 5) Users' requests for future e-government service usage methods. For the analysis, this study used data from Korea's 2012-2020 e-government usage behavior survey data. As a result of the analysis, first, the proportion of e-government service has been continuously increasing, and second, the use of the e-participation stage is relatively low compared to the presenting information, interaction, and transaction stages. Third, by platform, e-government service has been expanded to various access platforms such as mobile, kiosk, and SNS centering on the web. Fourth, users' satisfaction with e-government service is very high. However, to vitalize e-government services, users requested improvements such as providing one-stop integrated services and simplifying authentication procedures. Based on the analysis results, this study 1) reflects the user's point of view in the maturity model of e-government, 2) considers access to various platforms according to the development of digital technology, 3) improves the e-government maturity model through data-based analysis such as user usage behavior suggested the need.

A Comparative Study of Local Festival Motivation, Satisfaction, Loyalty: The Case of Local residents and Visitors (지역주민과 외지방문객의 축제 참여 동기와 만족, 충성도 비교 연구)

  • Jang, Yang-Lae;Kim, Hae-Young
    • Journal of the Korean association of regional geographers
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    • v.13 no.6
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    • pp.724-737
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    • 2007
  • The purpose of this study is to examine festival visit motivation, satisfaction, loyalty the differences between festival local residents and visitors. Data were collected with a structures questionnaire at the Jun Nam Yeosu-city of Geobuksun of festival during 10$\sim$15 apr. 2007, 430 sample were used for statistical analysis SPSS. Data analysis method were used to Crombach's $\alpha$, reliability, kaiser measurement sample adequacy, factor analysis, t-test, regression analysis. As the results of this research, first, festival visitor's motivation were composed of five factors: a new & escape, exciting & enjoy, socialization, family togetherness, local culture understand and satisfaction were composed of three factors: event program & service, convenience facilities, enjoy, shopping & food, transportation. And second, local residents were found satisfied with the interesting & enjoy. Otherwise, Visitors were satisfied with new & escape. And third, local residents of satisfaction factor were affected interesting & enjoy, Otherwise, visitors of satisfaction factor were affected interesting & enjoy, family togetherness. And fourth, local residents of event program & service factor were affected re-visit, Otherwise, visitors of satisfaction factor were affected event program, enjoy, transportation. The final local residents of event & service factor were affected recommend intension, Otherwise, visitors of event program & service, transportation were affected recommend intension. The result of this paper may help local festival planner and marketers for festival marketing strategy.

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Relationship among LOHAS of Korean Food, Perceived Value, and Satisfaction, and Customer Loyalty of Korean Restaurant - In case of Japanese inbound tourist in Korea- (한식로하스의 지각된 가치가 고객만족 및 고객충성도에 미치는 영향: 일본관광객을 중심으로)

  • Lim, Mi-Ra;Ahn, Dae-Hee;Lim, Ji-Hyun
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.472-484
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    • 2013
  • The purpose of this research is to prove a possibility which contributes the globalization of Korean dining and its potential in perceptions from international visitors about images of LOHAS they have. The main study results as follows. There were three subordinate concepts; health, eco-friendly, and substantiality. Second, perceived value noticeably affected the satisfaction of korean restaurant. respectively, the satisfaction of korean restaurant also noticeably affected customer loyalty. This research suggested academic implications of contributable view on foodservice management and tourism study based on the result from Japanese visitors with their Perceived value and domestic restaurant customer loyalty toward Korean dining LOHAS. This study also suggests the implication of the globalization of Korean dining and taking a position as a supporter of the globalization plan from korean dining foundation. Additionally, this study intended to present capable contribution based on the results of study with related proposals of globalization of Korean dining, Korea in-bound tour, and its interagency.

A Study on the Users of the National Petition to CheongWaDae: Focused on their Motivations (청와대 국민청원 이용자 분석: 활용 동인을 중심으로)

  • Kim, Tae-Eun;Mo, Eun-Joung;Yang, Seon-Mo
    • Informatization Policy
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    • v.27 no.1
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    • pp.92-114
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    • 2020
  • The purpose of this study is to analyze people's motivations to use the National Petition service of CheongWaDae, the Presidential Office of Korea. The online space has been used as a testbed of deliberative democracy. In fact, a wide variety of public opinions are being formed and gaining sympathy through the E-Petitions and Daum's Agora. In this regard, President Moon's government launched a petition site to gather public opinions. For any petition agreed on by more than 20,000 people within 30 days, the relevant ministry or the President's office must provide answers or feedback. This study wants to figure out how this National Petition is different from previous platforms like Agora or E-Petitions and why it is so well-received by people. This study uses a mix of both qualitative and quantitative methods. First, we conducted a focus group interview to factorize experiences of using the National Petition into measurable constructs. Second, we did a survey o 156 Koreans who had experienced the National Petition. Results show that symbolism, usefulness, gratification, and trust have positive impact on continuous usage intention. This study argues that symbolism, usefulness, gratification, and trust factors should be in place rather than technical aspects in order to increase the actual participation of users on the online platform of deliberative democracy. In addition, this study is meaningful in that it examined how different the CheongWaDae's National Petition is from the existing platforms for collecting public opinions and analyzed factors that encourage continuous use.

A Study on Ways to Relieve User's Anxiety Caused by Simplification of Easy Money Transfer Service (간편송금 서비스 간소화에 따른 사용자의 불안감 해소방안 연구)

  • Kim, So-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.293-299
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    • 2022
  • The purpose of study is to relieve the users' anxiety caused by the simplification of the easy money transfer service. With the development of technology, financial services are being simplified, but on the contrary, the chasm occurs. The study was conducted in two rounds. First, based on UTAUT, the perception of the service and the willingness to accept the technology were investigated through a questionnaire. Second, after presenting the tracking function of the remittance situation derived through the heuristic method, in-depth interviews were conducted on reliability and intention to continue using it. As the result, it was found that the clear feedback had a positive effect on relieving users' anxiety. It is expected that studies approaching the chasm from the point of view of design will be actively conducted.

International Law on Drone's Military use - Focuse on Proportionality and Discrimination Principles - (드론의 군사적 활용에 따른 국제법적 쟁점 - 차별의 원칙과 비례성 원칙을 중심으로-)

  • Cho, Hong-Je;Kang, Ho-Jeung
    • The Korean Journal of Air & Space Law and Policy
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    • v.35 no.1
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    • pp.127-152
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    • 2020
  • Despite growing international cooperation for maintenance of international peace and security, wars continue to occur due to conflicted state interests. Continuing conflicts has advanced development of various weapon systems such as global integrated intelligence, surveillance and reconnaissance. However, with a big increase in the number of civilian casualties caused by the weapon systems development, the international community has also advanced diplomatic efforts to minimize deaths of civilian and military personnel. Therefore, it is essential to observe the principle of discrimination between combatants and non-combatants when operating unmanned aerial vehicles (UAVs), better known as drones. Drones have become more capable of distinguishing combatants from non-combatants due to its high-tech prowess. In the operation of drones, any parties involved in combat or the war are responsible for mounting civilian casualties. In addition, it should comply with the principle of proportionality that calls for a balance between results of such action and expected military advantage anticipated from the attack. The rule of proportionality prohibits use of military force which may be expected to cause excessive civilian harm. Drones have been able to track and monitor targets for hours and select the accurate locations of the targets. The aim is to reduce civilian losses and damage to a minimum. Drones meet the standards of Article 51.4 of the Additional Protocol.