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http://dx.doi.org/10.22693/NIAIP.2020.27.1.092

A Study on the Users of the National Petition to CheongWaDae: Focused on their Motivations  

Kim, Tae-Eun (Graduate School of Hanyang University)
Mo, Eun-Joung (Policy Development Team of Federation of Middle-Market Enterprises of Korea)
Yang, Seon-Mo (Public Administration of Graduate School of Hanyang University)
Publication Information
Informatization Policy / v.27, no.1, 2020 , pp. 92-114 More about this Journal
Abstract
The purpose of this study is to analyze people's motivations to use the National Petition service of CheongWaDae, the Presidential Office of Korea. The online space has been used as a testbed of deliberative democracy. In fact, a wide variety of public opinions are being formed and gaining sympathy through the E-Petitions and Daum's Agora. In this regard, President Moon's government launched a petition site to gather public opinions. For any petition agreed on by more than 20,000 people within 30 days, the relevant ministry or the President's office must provide answers or feedback. This study wants to figure out how this National Petition is different from previous platforms like Agora or E-Petitions and why it is so well-received by people. This study uses a mix of both qualitative and quantitative methods. First, we conducted a focus group interview to factorize experiences of using the National Petition into measurable constructs. Second, we did a survey o 156 Koreans who had experienced the National Petition. Results show that symbolism, usefulness, gratification, and trust have positive impact on continuous usage intention. This study argues that symbolism, usefulness, gratification, and trust factors should be in place rather than technical aspects in order to increase the actual participation of users on the online platform of deliberative democracy. In addition, this study is meaningful in that it examined how different the CheongWaDae's National Petition is from the existing platforms for collecting public opinions and analyzed factors that encourage continuous use.
Keywords
national petition of CheongWaDae; deliberative democracy; opinion; online public forum; e-Government; informatization policy;
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