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'Elderly image' Analysis Using Big Data and Social Networking Techniques (빅데이터와 사회연결망 기법을 이용한 '노인 이미지' 분석)

  • Han, Sun-Bo;Lee, Hyun-Sim
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.253-263
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    • 2016
  • We analyzed the social issue 'image of the elderly' using Big Data and Social Network Analysis. First, we analyzed the words extracted by the text mining technique by inputting the keyword 'elderly'. As a result of analysis, the image of the elderly viewed through media such as cafes, blogs, etc. Representing the trend of the public was using the word 'Senior' the most. The image of the elderly is expressed using the word having the highest frequency in the top 10, "The elderly are 'Senior' people who are respected by society, they are organized to earn money, to earn their qualifications, to health, and to 'Seniors' who desire to work healthy up to 100 years old". The purpose of this study is to differentiate from the existing analysis method by analyzing the macro-level image of the elderly including the social discourse by collecting vast amount of data and analyzing it with the social networking technique. When the image of the elderly that the public perceives is positively expressed as 'Senior', it can be said that the direction of the current elderly policy is evaluated as a desirable direction. On the other hand, it was able to feel the 'desire' of the public who wanted to be evaluated. Therefore, the policy direction of the elderly to be applied in the future should be the policy that enables the elderly to be perceived as 'Necessary existence' in society by taking on social roles. In addition, we proposed to implement the policy of the elderly that reflects priorities such as job creation, welfare, and alienation that can activity and maintain health.

A Study on Space Education Environment Changes due to the Fusion of Creative Education (창의적 융합교육에 의한 교육환경 공간 변화에 관한 연구 - 창의성 촉발의 탈중심적 및 사건적 공간을 중심으로 -)

  • Lee, Yong-Hwan
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.14 no.2
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    • pp.12-25
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    • 2015
  • This study is currently presenting a creative education policy through the new 2015 revised curriculum and the Free semester system of Middle School as part of the education policy reform in the government-led, high freedom grade in each regional school board first, emotional schools, friendly school, campus type schools, etc. with creative thinking and improve students' autonomous judgment with the psychological and political reasons meant to provide amusement and certainty of their career choice. This creates space for creative education through the theoretical understanding of the educational philosophical thinking on creativity was to identify the appropriate means of educational space. The purpose of this study was to extract the linkage to produce creative educational environment that is generated through the philosophical thinking of the historical and psychological analysis of creativity with a human being. Future school construction has a future-oriented task should create a creative learning space in the center of the member schools. This creates space for creative education through the theoretical understanding of the educational philosophical thinking on creativity was to identify the appropriate means of educational space. Therefore Philosophical Thinking Creative School of members through the grounds centric collaboration focused on convergence enemy curriculum and school creative autonomy of operation which is central educational environment, that is diversified assistance as an attribute of the environment, space, space, flexible outdoor space, linking enemy center space, different types and sizes of the space case situation, the open space and spatial fusion can be seen the configuration doeeojim with different training space element.

A Preliminary Study on the Signifiant-Politics in the Case of 'Personalized Medicine' Discourse ('맞춤의학' 담론에서 발견되는 기표-정치(signifiant-politics)에 관한 연구)

  • Lee, June-Seok;Hyun, Jaehwan
    • Journal of Science and Technology Studies
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    • v.14 no.1
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    • pp.139-175
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    • 2014
  • For the past 20 years, expert groups and citizens in Korea have debated on the usefulness of personalized medicine. These debates were mainly focussed on the possibility of the promise - people mainly discussed whether it was a probable future or if it was just a hype. Following Hedgecoe and Tutton(2002) who argue that it is only a 'rhetorial device', we will analyze about 9,000 news media coverages that deal with personalized medicine. With these data, we will show that the same terminology of personalized medicine have been used very differently according to the time and people who use it. Our research will show that this term has both diachronic heterogeneity and synchronic equivocality. This has happened because of the innate lack that exists in our symbolic system. Policy and governance regarding new technology is important because they provide quilting point to those slippery term/signifiant. Also we would like to carefully suggest that we might be able to call this phenomena as signifiant-politics.

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Decoding the Persuasion Strategies Used in the Advertising Targeted for Children (어린이 광고의 설득전략에 대한 기호학적 해독 연구)

  • Lee, Du-Won
    • Korean Journal of Communication Studies
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    • v.18 no.4
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    • pp.31-50
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    • 2010
  • This study is designed to decode the persuasion strategies in the advertising targeted for children from a semiotic perspective. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted and communicated. In this strategic process of advertising production, the producers use various "expressive techniques" and "persuasive appeals, premises, and ideology" shared by the members of the society. This study investigates Korean print media advertising for children with the following research questions: ① What types of expression techniques are employed in the print media advertising for children? ② What types of persuasive appeals(consumption values) are used in the print media advertising for children? ③ What are the persuasive premises(cultural premises) underlying those persuasive appeals? ④ What is the structure of ideology that governs those persuasive appeals and premises in the advertising for children? The study result reveals seven most frequently employed expressive techniques, ten major types of persuasive appeals and premises, and the structure of ideology governing the signs and signification systems in the advertising targeted for children.

Text-Mining Analysis on the Interaction between the American Consumers Aged over 60 and Companion Pets Robots: Focused on Amazon Reviews for Joy For All Companion Pets (텍스트 마이닝을 활용한 미국 노년 소비자와 애완용 로봇 간 상호작용에 대한 분석: Joy For All Companion Pets에 대한 아마존 리뷰를 중심으로)

  • Chung, Yea-Eun;Lee, Yu Lim;Chung, Jae-Eun
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.469-489
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    • 2021
  • This study explores consumers' responses to socially assistive robotics by using text-mining method focusing on Companion Pets from Hasbro as it gives emotional support. We conducted text frequency analysis, LDA analysis using R programming. The key findings are 1)the most frequently used words the mimicry of living pets and the appearance of companion pets, 2)the five topics were derived from the LDA analysis and classified keywords in each topic split between positive and negative, 3)user, product, environment affect the interaction between consumer and companion pets, 4)consumers who have difficulty in cognition and physical conditions use companion pets to replace living pets. This study provides an understanding of consumer responses in companion pets and gives practical implications that may improve the efficacy of usage for consumers and understand the companion robot, which provides emotional support in COVID-19.

A Study on the Childcare Teachers' Attitudes Toward Gender Sensitivity Education (보육교직원의 젠더감수성 교육에 대한 태도 연구)

  • Yi, Seoyoung;Yang, Sungeun
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.244-257
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    • 2021
  • The purpose of the present study is to qualitatively explore childcare teachers' attitudes toward gender sensitivity education for early childhood. The study recruited 227 teachers and directors working in childcare centers around the Seoul metropolitan areas. The study utilised the interpretive science paradigm and visual methods for data collection, and thematic analysis examined the attitudes of 227 participants. Gender sensitivity education include gender flexibility and sexual orientation. Most participants showed positive attitudes toward the gender flexibility education. They regarded the gender flexibility as a topic socially accepted, suitable for early childhood development, and easy to implement. They also believed that the gender flexibility education would encourage the individuality of children. On the other hand, 53.3% of participants showed negative attitudes toward tolerance education regarding sexual orientation. Opponents expressed that an issue of sexual orientation did not reach a social consensus. They also worried that the topic is not developmentally appropriate for early childhood, and difficult to teach young children because of insufficient educational materials. At the same time, 40.5% of participants expected Korean society would embrace diverse sexual orientations in the future, and early childhood education would help young children adapted to changing contexts. This study discussed theoretical concepts of gender sensitivity, listened to childcare teachers' voices about education of gender flexibility and sexual orientation, and suggested more appropriate gender sensitivity education for early childhood.

Regional Identity and Symbolic Representation by the Historical Figure - In case of the making 'pottery culture village' in Kurim-ri, Youngam - (역사적 인물을 이용한 지역의 상징성과 정체성 형성 전략 - 영암 구림리의 도기문화마을 만들기를 사례로 -)

  • Chu, Myung-Hee
    • Journal of the Korean association of regional geographers
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    • v.8 no.3
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    • pp.326-346
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    • 2002
  • This study examined how the tradition and culture based on the historical experience of the region are regenerated on the making regional identity and symbolic representation in Kurim-ri, Youngam. Kurim has represented the most typical community of the aristocratic class through Daedong-gae of 400 years. But, since 1970's Kurim has undergone a rapid change in regional identity in Kurim ; from the beginning of the spot of Wangin festival to the village of earthenware, the village of pottery culture heritage most recently. The process of history-making around Wangin in Kurim was connected with the strategy of the pottery culture village-making centering around the Youngam Pottery Culture Center. These projects ultimately were resulted in expression the regional identity, 'Kurim of Wang-in'. The regional tradition of Daedong-gae and Wangin in Kurim was linked together solidly through the Wangin festival procedures. And the excavation of a kiln site in Kurim which was going on with the process of history-making at the same time around Wangin in Kurim provided the cultural episode on related 'earthenware' with an archeological foundation. As a consequence of these, the cultural space, the Young-am Pottery Culture Center has came to establish in Kurim finally. However, recently the Kurim of Wangin and Daedong-gae which was representative of regional identity in Kurim is bringing Dosun who was distorted and estranged during the history-making focused on Wangin in Kurim. Now, there are some cultural issues in Kurim ; an authentical settlement of the Youngam Pottery Culture Center in Kurim and how Wangin and Dosun is linked together into the cultural strategy of 'the traditional village, Kurim'.

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Geographical Characteristics and Patients' Determinants of Online Referrals : A Case Study of Choongbook, Korea (온라인 협진에 대한 지리적 특성과 환자의 결정에 관한 연구 : 충청북도 사례를 중심으로)

  • Park, Soo-Kyung
    • Journal of the Korean association of regional geographers
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    • v.17 no.5
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    • pp.617-637
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    • 2011
  • This study employs qualitative approaches to examining geographical characteristics and patients' determinants of online referrals in terms of regionalization. In this light, I conducted interviews with 20 patients receiving online referrals in Choongbook, Korea, and investigated their behaviors regarding these referrals between July and August 2009. I found that many patients who suffered from various levels of illness preferred tertiary care centers outside of Choongbook and did not enjoy their experience with the local medical institutions as the online referral service sites. This result might be because patients choose online referrals for psychological considerations such as quality and level of health care services, personal stakes in online referral service sites, acceptability and credibility of good tertiary care centers, and easy access to and use of medical institutions. Meanwhile, immediate benefits with regard to the technological value of online referrals, such as convenience, utility, and original purpose associated with regionalization, did not influence patients' decision-making. Therefore, the social and public networks affiliated with online referrals plus the effect of Korean medical laws play hostage to private decisions made by citizens, who prefer high-level medical institutions. Accordingly, the technological contribution of online referrals does not halt the outflow of patients from local, tertiary care centers. Especially, the existing health care system and patients' behaviors are deeply related to referrals in the online system. To protect regionalization, the improvement of health care services from the present state of affairs is required.

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A Study on AI Evolution Trend based on Topic Frame Modeling (인공지능발달 토픽 프레임 연구 -계열화(seriation)와 통합화(skeumorph)의 사회구성주의 중심으로-)

  • Kweon, Sang-Hee;Cha, Hyeon-Ju
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.66-85
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    • 2020
  • The purpose of this study is to explain and predict trends the AI development process based on AI technology patents (total) and AI reporting frames in major newspapers. To that end, a summary of South Korean and U.S. technology patents filed over the past nine years and the AI (Artificial Intelligence) news text of major domestic newspapers were analyzed. In this study, Topic Modeling and Time Series Return Analysis using Big Data were used, and additional network agenda correlation and regression analysis techniques were used. First, the results of this study were confirmed in the order of artificial intelligence and algorithm 5G (hot AI technology) in the AI technical patent summary, and in the news report, AI industrial application and data analysis market application were confirmed in the order, indicating the trend of reporting on AI's social culture. Second, as a result of the time series regression analysis, the social and cultural use of AI and the start of industrial application were derived from the rising trend topics. The downward trend was centered on system and hardware technology. Third, QAP analysis using correlation and regression relationship showed a high correlation between AI technology patents and news reporting frames. Through this, AI technology patents and news reporting frames have tended to be socially constructed by the determinants of media discourse in AI development.

The Labeling Effect and the Politics of hostile Exclusion in Korean Society - Centered on 'Pro-North Korean leftist Forces'/'Pro-Japanese Dictatorship Forces' - (한국사회에서의 낙인효과와 적대적 배제 정치 - '종북좌파'/'친일독재 세력'을 중심으로 -)

  • Sunwoo, Hyun
    • Journal of Korean Philosophical Society
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    • v.145
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    • pp.271-296
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    • 2018
  • In this article, I intend to reveal critically both the intrinsic crux and main problems of the politics of hostile exclusion based on the effect of labeling which was designed precisely as an impure political technique and has been operated for too long in Korean society by the conservative ruling class that centered on various negative ideological labels like 'pro-North Korean leftist forces.' Firstly, what is called the 'conservative ruling class' in Korean society is in itself an antinationalistic and antidemocratic pro-Japanese dictatorship group. Secondly, the conservative ruling class as a pro-Japanese dictatorship group has utilized politically the labeling effect which regards antigovernment Korean members as pro-North Korean or rebellious persons. This group's hostile politics, based on the ideological labelling effect, deprives antigovernment persons and groups of the qualification of Korean citizenship, in order to hold and retain their supreme power in Korean society. Thirdly, the conservative ruling class has attempted to stigmatize the citizens who participate in a movement for democracy as a pro-North Korean leftist force, but such a politically impure manner is typically completely unjustified groundless labeling. Fourthly, the attempt to define the conservative ruling class as a pro-Japanese dictatorship force is normatively justified and resonably appraised insofar as such a definition has been proved to be worthy of confidence. Finally, the trial to consider Roh's regime and pro-Roh (pro-Moon) groups as a kind of Yeongnam hegemonism by several critical intellectuals and current politicians from Honam region is not only merely a groundless and unconvincing labelling, but also the failed outcome of the attempt to systemize logically their emotional antipathy and repulsion toward Roh and pro-Roh (pro-Moon) groups.